Sales

Your Prospect Doesn’t Care About Your Calendar

Your prospect cares about one thing: solving their problem while they still have the energy and context to deal with it. Your calendar, your internal SLAs, your routing spreadsheet - none of that matters to them.

Read more

All articles

All
Marketing
Sales
Marketing Planning and Forecasting: A Playbook for B2B Marketing Leaders
Marketing
Marketing Planning and Forecasting: A Playbook for B2B Marketing Leaders
Learn how to master planning and forecasting featuring Emily Kramer with actionable strategies, dynamic models, and growth frameworks for B2B marketing leaders.
Paid Ads Without the Chaos: Why Operations Are the Secret to Staying Sane
Marketing
Paid Ads Without the Chaos: Why Operations Are the Secret to Staying Sane
Unable to scale paid campaigns? Discover the secret to running paid ads without losing your mind — streamline operations, track the right metrics, and build systems that scale demand generation with precision.
3 tactics to improve lead-to-opportunity conversion rates
Marketing
3 tactics to improve lead-to-opportunity conversion rates
Three ways to increase opportunity conversion rates? Focus on high-intent buyers, ditch meaningless metrics, and make it easy for prospects to book meetings right away. Read on to learn how.
Top demand generation tools for you to drive leads and pipeline in 2024
Marketing
Top demand generation tools for you to drive leads and pipeline in 2024
Every B2B marketer’s job is to drive demand, create leads for the sales team, and help sales close deals. These demand gen tools help you do just that.
4 Salesforce reports for demand-gen marketers to track meeting outcomes
Marketing
4 Salesforce reports for demand-gen marketers to track meeting outcomes
If you’re a marketer trying to connect meeting outcomes to campaigns, here are 4 reports you should use today.
How to Create an ABM Campaign That Doesn’t Fail: A Step-by-Step Guide
Marketing
How to Create an ABM Campaign That Doesn’t Fail: A Step-by-Step Guide
People often ask what it takes to create a winning ABM campaign. In this blog post, we flipped the coin and looked at all the things that could go wrong and how to fix them.
Your first 30 days in RevOps: How to hit the ground running and keep the train on the tracks
Marketing
Your first 30 days in RevOps: How to hit the ground running and keep the train on the tracks
As you start your new role in RevOps, here’s what you should look to do in your first 30 days without getting overwhelmed.
Announcing RevenueHero's SOC 2 Type II Certification
Product Release
Announcing RevenueHero's SOC 2 Type II Certification
RevenueHero's new SOC 2 Type II certification, recognizes our commitment to prioritizing the protection of sensitive customer data as well as building a safe and secure product.
Choice and Happiness: Lessons from Pepsi and a Psychophysicist on Meeting Prospect Demand
Marketing
Choice and Happiness: Lessons from Pepsi and a Psychophysicist on Meeting Prospect Demand
What can B2B companies learn from a Psychophysicist and Pepsi? Turns out a lot.
Your Ideal RevOps Tech Stack: Getting Tooling Right
Marketing
Your Ideal RevOps Tech Stack: Getting Tooling Right
What does the ideal RevOps tooling look like in 2024? In this article we unpack some of the must-have tools by category, how they integrate with the rest, and our recommendations based on what we’ve seen.
Inbound SDRs — Are they still relevant in 2024?
Marketing
Inbound SDRs — Are they still relevant in 2024?
Inbound SDR made a lot of sense a few years ago. Today? Maybe. Maybe not. In this article, we explore if you should even have an Inbound SDR in your organization.
Inbound vs Outbound: What’s the right GTM strategy for you?
Marketing
Inbound vs Outbound: What’s the right GTM strategy for you?
Your entire marketing and sales depends heavily on whether you invest in Inbound or an Outbound GTM motion. This article walks you through how to think about your GTM motion for your B2B SaaS product.
The funnel after the funnel in today’s B2B buying experiences
Marketing
The funnel after the funnel in today’s B2B buying experiences
If lead creation is where marketing hands your prospects off to your sales teams, you're creating a funnel after your funnel for your buyers.
Sales Quota in B2B: How to Ensure a Fair Share of Leads for Sales Reps?
Marketing
Sales Quota in B2B: How to Ensure a Fair Share of Leads for Sales Reps?
Looking to set up a sales quota with fair lead distribution for your sales reps? Here’s an actionable how-to that accounts for different scenarios of sales quotas, so that every rep in your sales team wins.
How to Qualify a Lead: Managing Qualified Leads Across the Funnel
Marketing
How to Qualify a Lead: Managing Qualified Leads Across the Funnel
Wondering how to qualify a sales lead and set up the right processes to move them across the funnel? Read on to know all about lead qualification with templates and examples.
Get SaaS-y with your data: 6 key HubSpot reports to help demand-gen marketers drive more pipeline
Marketing
Get SaaS-y with your data: 6 key HubSpot reports to help demand-gen marketers drive more pipeline
Are you extracting all the right reports from your meeting data? Get the inside scoop on the most-loved HubSpot reports you should be using along with how you can gain actionable insights from it for pipeline growth.
When does an Inbound Lead Become a Qualified Prospect?
Marketing
When does an Inbound Lead Become a Qualified Prospect?
Finding it difficult to swipe right on inbound leads who could be your qualified prospects? Here’s everything you need to know about aligning your GTM functions on what sets apart a high-intent inbound lead from others.
We Tested Lead Response Times Of 1000 B2B Sales Teams. Here Are The Results.
Marketing
We Tested Lead Response Times Of 1000 B2B Sales Teams. Here Are The Results.
How long do companies take to respond to a lead when they request a demo? We analyzed 1000 B2B companies. Here's the full report
How to Schedule a Meeting in Google Calendar with High Intent Leads
Marketing
How to Schedule a Meeting in Google Calendar with High Intent Leads
Want to know how to schedule a meeting in Google Calendar to ramp up your qualified meetings? This article is for you if you’re looking to transform your pipeline by setting up meetings efficiently with Google Calendar.
Do well-written meeting reminder emails reduce no-shows? Yes, here’s how. (+examples)
Marketing
Do well-written meeting reminder emails reduce no-shows? Yes, here’s how. (+examples)
Sending meeting reminders with the right words and at the right times can help tremendously in getting your propspects to show up for the meeting. In this article, we share tips, best practices, and examples to help you get it right
Introducing Collective Round Robin: Round robin two groups of people and display common time slots
Product Release
Introducing Collective Round Robin: Round robin two groups of people and display common time slots
Introducing Collective Round Robin by RevenueHero — It's the easiest way to round robin two groups of people and pair an Account Executive with a Solution Engineer on the demo call.
How to Schedule a Meeting in Outlook with Sales Prospects?
Marketing
How to Schedule a Meeting in Outlook with Sales Prospects?
Want to find out how to schedule a meeting in Outlook and also transform the meeting experience for your sales prospects? This article is for you if you’re looking to get more meetings and pipeline with Outlook scheduling.
How to Schedule a Google Meet for Inbound and Outbound Demo Requests?
Marketing
How to Schedule a Google Meet for Inbound and Outbound Demo Requests?
Wondering how to schedule a Google Meet to ramp up your inbound and outbound meetings? This article is for you if you’re looking to transform your sales pipeline with Google Meet.
How to Schedule a Zoom Meeting to Ramp Up Your Sales
Marketing
How to Schedule a Zoom Meeting to Ramp Up Your Sales
Want to know how to schedule Zoom meeting with an eye on your sales workflows and pipeline? This article covers everything you need to know to ramp up your sales with Zoom meetings.
How to Convert Leads from Email to Schedule a Meeting (+ Templates)
How to Convert Leads from Email to Schedule a Meeting (+ Templates)
Looking to get more meetings and by extension, pipeline from your inbound and outbound emails? Here’s an actionable guide to convince prospects from email to schedule a meeting.
What is a Round Robin Meeting – Guide to Smart Meeting Distribution
Sales
What is a Round Robin Meeting – Guide to Smart Meeting Distribution
Looking to explore round robin meetings for your distribution workflow? Here’s all you need to know about the types of round robin meetings you can implement for different business use cases.
How to Build a B2B Marketing Funnel that Converts
Marketing
How to Build a B2B Marketing Funnel that Converts
If building a B2B marketing funnel that generates qualified pipeline like clockwork is a GTM priority for your company, this article is all you need.
SaaS Buyer Journey is Non-Linear: How to make it work for your GTM?
Marketing
SaaS Buyer Journey is Non-Linear: How to make it work for your GTM?
B2B buyer journey doesn’t follow the outdated linear path of moving from one awareness stage to another. Find out how you can embrace the non-linear nature of your buyer’s journey and make your GTM thrive in it.
RevenueHero Wrapped 2023: Reflecting on the Wins with Highlights
Marketing
RevenueHero Wrapped 2023: Reflecting on the Wins with Highlights
2023 was an inflection point for RevenueHero and we wanted to trace back our footprints in what’s been an adventurous year. Get a sneak peek into our wins, big and small; and some kickass customer spotlight.
SaaS Buyer Intent: 5 Proven Ways to get Buyers to Signal More Intent
Marketing
SaaS Buyer Intent: 5 Proven Ways to get Buyers to Signal More Intent
You have a great SaaS product that users can’t stop gushing about. But acquiring customers is still a trek your GTM hasn’t scaled yet. Let’s discuss how to nudge potential customers to show more buyer intent.
Marketing
B2B Demo Meeting Automation: A Strategic Guide for RevOps and GTM Teams
Discover why automating B2B demo meetings is becoming critical for RevOps and GTM teams. This guide explores strategic and operational advantages of automating your demo scheduling process, including increased pipeline efficiency, faster response times, and improved buyer experiences. Learn best practices and essential features to implement automated demo scheduling successfully.
Marketing
So You Just Got Hired in Your Ops Role. What Next?
Just landed your first RevOps role? This comprehensive guide walks you through your first 90 days, outlining exactly what to tackle to succeed. Learn how to understand your scope, build critical relationships, score quick wins, set strategic initiatives, and optimize your funnel efficiency to quickly establish credibility and drive real impact in revenue operations.
Marketing
How to Plug the Gaps Between Demo Requested and Demo Held
The Hidden Leaks in Your Funnel: How to Plug the Gaps Between Demo Requested and Demo Held
Marketing
Best Alternatives to Chili Piper in 2025: Cut the Complexity, Keep the Conversions
Discover top scheduling tools that simplify booking, boost conversions, and streamline your sales process. Explore the best alternatives to enhance efficiency without added complexity.
Marketing
Your guide to navigating Common Objections to Scheduling Automation from your GTM team
Struggling with internal resistance to scheduling automation? This guide helps RevOps and marketing teams tackle concerns head-on—so you can book more qualified meetings without sacrificing control or data visibility.
Marketing
Speed to lead: In the age of agents, this still is the simplest fix to more revenue
B2B buyers expect consumer grade experiences today. As a company, you're tasked with managing enterprise grade complexity while still serving up consumer grade experiences. The first step in that? Speed. In the age of AI and access to all knowing agents, this is the simple differentiation you can implement right away.
Marketing
Stop Playing Data Detective: How RevOps Teams Turn Meeting Data Into Revenue Growth
A detailed look at how RevOps teams can leverage meeting data to participate in strategic conversations and drive growth.
Marketing
The Future of Event Scheduling: How to Turn Trade Show Leads into Revenue
Getting your booth at a major industry event is expensive. Your sales team has great conversations on-site. But somehow, those warm leads turn cold before they turn into pipeline. Here's how modern GTM teams are solving event scheduling with RevenueHero to get more ROI from their events.
Marketing
The Hidden Complexity Behind Meeting Automation That Nobody Talks About
Basic meeting scheduling tools are breaking under the weight of modern revenue operations. This piece explores the hidden complexity of meeting automation and why RevOps teams need to think beyond simple scheduling to build scalable revenue orchestration systems.
Marketing
How RevenueHero solves 2025’s key revOps challenges—backed by hundreds of customer conversations
Explore the invisible roadblocks RevOps leaders face in 2025—like slow response times, complex routing, and messy data—and how RevenueHero, built from hundreds of customer insights, helps remove bottlenecks and accelerate revenue growth.
Marketing
How to launch a high-impact ABM campaign on a shoestring budget
Learn how to start a high-impact ABM campaign on a small budget with scrappy strategies, actionable steps, and measurable outcomes.
Marketing
Marketing Planning and Forecasting: A Playbook for B2B Marketing Leaders
Learn how to master planning and forecasting featuring Emily Kramer with actionable strategies, dynamic models, and growth frameworks for B2B marketing leaders.
Marketing
Paid Ads Without the Chaos: Why Operations Are the Secret to Staying Sane
Unable to scale paid campaigns? Discover the secret to running paid ads without losing your mind — streamline operations, track the right metrics, and build systems that scale demand generation with precision.
Marketing
3 tactics to improve lead-to-opportunity conversion rates
Three ways to increase opportunity conversion rates? Focus on high-intent buyers, ditch meaningless metrics, and make it easy for prospects to book meetings right away. Read on to learn how.
Marketing
Top demand generation tools for you to drive leads and pipeline in 2024
Every B2B marketer’s job is to drive demand, create leads for the sales team, and help sales close deals. These demand gen tools help you do just that.
Marketing
4 Salesforce reports for demand-gen marketers to track meeting outcomes
If you’re a marketer trying to connect meeting outcomes to campaigns, here are 4 reports you should use today.
Marketing
How to Create an ABM Campaign That Doesn’t Fail: A Step-by-Step Guide
People often ask what it takes to create a winning ABM campaign. In this blog post, we flipped the coin and looked at all the things that could go wrong and how to fix them.
Marketing
Your first 30 days in RevOps: How to hit the ground running and keep the train on the tracks
As you start your new role in RevOps, here’s what you should look to do in your first 30 days without getting overwhelmed.
Marketing
Choice and Happiness: Lessons from Pepsi and a Psychophysicist on Meeting Prospect Demand
What can B2B companies learn from a Psychophysicist and Pepsi? Turns out a lot.
Marketing
Your Ideal RevOps Tech Stack: Getting Tooling Right
What does the ideal RevOps tooling look like in 2024? In this article we unpack some of the must-have tools by category, how they integrate with the rest, and our recommendations based on what we’ve seen.
Marketing
Inbound SDRs — Are they still relevant in 2024?
Inbound SDR made a lot of sense a few years ago. Today? Maybe. Maybe not. In this article, we explore if you should even have an Inbound SDR in your organization.
Marketing
Inbound vs Outbound: What’s the right GTM strategy for you?
Your entire marketing and sales depends heavily on whether you invest in Inbound or an Outbound GTM motion. This article walks you through how to think about your GTM motion for your B2B SaaS product.
Marketing
The funnel after the funnel in today’s B2B buying experiences
If lead creation is where marketing hands your prospects off to your sales teams, you're creating a funnel after your funnel for your buyers.
Marketing
Sales Quota in B2B: How to Ensure a Fair Share of Leads for Sales Reps?
Looking to set up a sales quota with fair lead distribution for your sales reps? Here’s an actionable how-to that accounts for different scenarios of sales quotas, so that every rep in your sales team wins.
Sales
Inbound Conversion Benchmarks by Company Stage
Data from over one million inbound form submissions reveals patterns that challenge conventional wisdom. Early-stage and late-stage companies often outperform the middle. Vertical SaaS consistently beats horizontal positioning. And the median qualified-to-booked rate across B2B SaaS sits at 62%, not the 35% many teams assume is normal. If your team converts at 40% and considers that acceptable, you're leaving significant pipeline on the table.
Sales
Industry Benchmarks for Inbound Meeting Conversion
Understanding industry benchmarks for inbound meeting conversion isn't about chasing vanity metrics. It's about diagnosing where your funnel breaks and identifying what good actually looks like for your segment. The benchmarks that follow are drawn from real conversion data across B2B SaaS companies, weighted by volume, across a full calendar year.
Sales
Lead-to-Meeting Conversion Benchmarks for 2025
The qualified-to-booked benchmark has shifted upward across B2B SaaS. Companies still operating with legacy processes assume 35-40% represents solid performance. That number reflects a world of back-and-forth email scheduling and delayed responses. With modern infrastructure, the median across high-performing companies reaches 62%, with top quartile performers hitting 72%.
Sales
Qualified-to-Booked Rate Explained
A marketing team drives 1,000 qualified leads to sales each quarter. The reps follow up, send emails, make calls, and eventually book 350 meetings. That's a 35% conversion rate from qualified leads to booked meetings. Is that good? Bad? Average?
Sales
What Actually Happens Between Form Fill and Follow-Up
Most revenue teams have never mapped this journey in detail. They know a form exists, they know leads eventually reach sales, but the mechanics between those points remain opaque. Understanding this process reveals where conversion leaks occur and why speed matters more than most teams realize.
Sales
Why the 35% Qualified-to-Booked Benchmark Is Dead
The death of the 35% benchmark isn't a one-time event. Buyer expectations will continue to rise, and the bar for conversion efficiency will keep moving higher. Teams that treat their conversion process as a static system will fall behind.
Sales
The Inbound Orchestration Blueprint
The inbound orchestration blueprint isn't a single tool or tactic. It's an operating philosophy that prioritizes speed, personalization, and continuous improvement.
Sales
Rethinking Thank-You Pages for Booking
Discover innovative strategies to optimize thank-you pages for booking, boost conversions by up to 30%, and enhance user engagement—transform your post-booking experience today!.
Sales
Let the Buyer Choose: Why It Increases Held Rates
Discover why letting buyers choose increases held rates, boosting engagement and retention. Learn key strategies backed by data—maximize your success today!.
Sales
ABM Isn’t Just Ads—It’s the Handoff Too
Discover how ABM isn’t just about ads—it's a seamless handoff strategy that boosts engagement and conversions.
Sales
Routing, Personalization, and Buyer Control: The Winning Trio
Discover how routing, personalization, and buyer control drive higher conversions—learn key strategies to optimize user experience and boost sales today!.
Sales
What Good ABM-to-Routing Workflows Look Like
Discover what good ABM-to-Routing workflows look like to boost targeting accuracy and conversion rates.
Sales
Segment-Based Routing in an ABM World
Discover how segment-based routing transforms ABM networks, boosting efficiency and scalability.
Sales
Connecting Your Demand Gen and Routing Logic
Discover how connecting your demand gen and routing logic boosts lead conversion by up to 30%.
Sales
Lead Scoring vs. Routing Rules: How to Combine Both
Discover how combining lead scoring and routing rules boosts sales efficiency by 30%.
Sales
Why ABM Fails Without Operational Follow-Through
Discover why ABM fails without operational follow-through and learn proven strategies to boost success.
Sales
Eliminating the 30-Minute Follow-Up Gap
Discover effective strategies to eliminate the 30-minute follow-up gap, boost patient satisfaction, and improve outcomes. Learn proven tips—read now!.
Sales
Can You Book Meetings Instantly from a Demo Form?
Discover whether you can book meetings instantly from a demo form, learn key benefits, and optimize your scheduling process to boost conversions—start streamlining today!.
Sales
From 42 Hours to Instant Booking: What's Required?
Discover how to reduce booking times from 42 hours to instant with key strategies and requirements.
Sales
Routing Existing Accounts to the Right AE Automatically
Discover how routing existing accounts to the right AE automatically boosts sales efficiency by 30%.
Sales
Your Prospect Doesn’t Care About Your Calendar
Your prospect cares about one thing: solving their problem while they still have the energy and context to deal with it. Your calendar, your internal SLAs, your routing spreadsheet - none of that matters to them.
Sales
What Is Buyer-First Scheduling?
Buyer-first scheduling is a simple idea that most teams make painfully hard in practice: let the buyer book the right meeting, with the right person, at the exact moment they are ready, without forcing them through your internal chaos.
Sales
RevOps in PLG vs. Enterprise Motions
RevOps is stuck in the middle of a tug-of-war. Product wants a clean self-serve journey. Sales wants human conversations with high-intent buyers. Marketing wants every form fill in a pipeline report. Meanwhile prospects just want to try the product, talk to the right person, and book time without friction.
Sales
‍Building a Routing Engine That Scales
Routing engines have quietly become one of the most important systems inside modern go-to-market teams. They sit at the intersection of marketing, sales, RevOps, and product — and they decide, in milliseconds, whether a high-intent prospect lands with the right person or disappears into a black hole.

We're short of CTA ideas.

If nothing else has sold you on RevenueHero, Hopefully these traditional marketing tactics will.
Book a demo
Product
HomePricingIntegration
Feature
Inbound SchedulingInstant QualificationRelaysEvent SchedulerEnrichmentCampaign RouterCollective Round RobinGranular ReportingSmart Meeting DistributonBalanced Round Robin
Solution
For Demand gen LeadersFor Sales leadersFor RevOps LeadersFor HealthcareFor Product-led CompaniesFor Fintech companiesFor Cybersecurity Companies
Resources
BlogsCustomersWall of LovePlaybooksReportsUsecasesEventsHelpCost of Lost Conversions Calculator
Compare
RevenueHero vs Chili PiperRevenueHero vs Hubspot
RevenueHero vs Calendly
Company
Privacy PolicyTermsDPACareersContact us
soc2 type 2
©RevenueHero 2026
rh logo