Your B2B cheat code for more qualified  meetings and pipeline

If you’re a marketer, chances are you’ve been trying hard to send personally identifiable information of every conversion back to Google Ads to set up enhanced conversion tracking. If this sounds like you, this playbook is for you.

If you’re a marketer wondering why people click on your Google Ads but when they convert, it always gets set as Direct, this playbook on Conversion Linker Tag is for you.

If you’re a marketer or an Ops person, you’ve likely spent several hours trying to not send low value signals (like unqualified leads) and send only high value signals to your ad networks. If that sounds like you, then this playbook is just for you

If you've tried implementing a Salesforce HubSpot setup, and ended up chasing your sales team to figure out what happened to meetings driven by marketing, this is the playbook you need.