Your B2B cheat code for more qualified  meetings and pipeline

Learn how product-led teams turn in-app user engagement into revenue without hurting their PLG motion. We’ll cover how to identify PQLs, book meetings in-app, and route leads to the right reps.

Personalizing landing page for ABM is table stakes today. In this playbook, we’ll cover how you can go beyond and personalize the scheduler and even the thank you page.

Here are the reports you should be building to measure outbound meetings and your SDR to AE handoff efficiency.

Use this playbook to route a meeting to a ramping sales rep and pair them with their buddy. It's the easiest way to give your new rep exposure without hurting your routing logic.

Want to book more meetings from your LinkedIn Lead Gen ads? This playbook covers two tactics you can implement today.

Automate lead enrichment and routing with Apollo + RevenueHero — get fully qualified prospects to the right rep instantly.

Use this playbook to run an n-gram analysis to get hidden information about your Google Ads conversions. It's the easiest way to drive more conversions, cut costs, and optimize your B2B paid campaigns.

Automate deal creation every time a qualified meeting happens and save your sales reps 20 minutes after every single qualified meeting.

Turn canceled meetings into win-back opportunities with automated alerts and follow-up sequences. This playbook shows you how to set up workflows that keep your team informed, nurture leads, and maximize every chance to re-engage.

Looking to match a lead with their account owner and have the meeting routed to them? This playbook is just for you.

Event scheduling requires nuanced workflows to ensure zero friction experiences for your prospects. RevenueHero's custom schedules and booking pages help you maximise conversions both for, and at events.

Prospects leaving you hanging after filling out that demo request form? That's the B2B version of an abandoned cart. Use this simple playbook to alert your sales reps the second a prospect abandons ship and send them an automated email from your rep to win them back.

Life can be like a box of chocolates. Territories can't. You need to know which one you get, every time.

Use this playbook to send multiple reminders through email and SMS. It’s the easiest way to reduce no-shows and increase your meeting hold rates.

If you’re a marketer, chances are you’ve been trying hard to send personally identifiable information of every conversion back to Google Ads to set up enhanced conversion tracking. If this sounds like you, this playbook is for you.

If you’re a marketer wondering why people click on your Google Ads but when they convert, it always gets set as Direct, this playbook on Conversion Linker Tag is for you.

If you’re a marketer or an Ops person, you’ve likely spent several hours trying to not send low value signals (like unqualified leads) and send only high value signals to your ad networks. If that sounds like you, then this playbook is just for you

If you've tried implementing a Salesforce HubSpot setup, and ended up chasing your sales team to figure out what happened to meetings driven by marketing, this is the playbook you need.