Ep02 - The one metric every marketer should try to improve
Every CEO cares about one thing — Revenue.
If you're tasked to increase revenue this quarter, you shouldn't look to increase leads, MQLs, or even Pipeline. Those are all just leading metrics.
The one thing that I would focus on — Reducing Sales Cycles. Even if you kept every number constant — opportunities you generate month on month, ACV, conversion rate — and just reduced the sales cycles, your company would make more revenue this quarter.
In this video, we dive a little deep into how we look at it at RevenueHero.