The pipeline  
The one metric every marketer should try to improve

Ep02 - The one metric every marketer should try to improve

Every CEO cares about one thing — Revenue.

If you're tasked to increase revenue this quarter, you shouldn't look to increase leads, MQLs, or even Pipeline. Those are all just leading metrics.

The one thing that I would focus on — Reducing Sales Cycles. Even if you kept every number constant — opportunities you generate month on month, ACV, conversion rate — and just reduced the sales cycles, your company would make more revenue this quarter.

In this video, we dive a little deep into how we look at it at RevenueHero.

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About Musings of a Marketer

Life as a marketer can be difficult. You have to keep up with algorithms, understand human psychology, have some design sense, coordinate with folks internally, get everyone pumped about the launch, and the list goes on... This series gives you a glimpse into how we tackle these challenges and our learnings as we launch new campaigns.

Musings of a Marketer
Ep01 - B2B Marketing Attribution: How we think about it

Attribution is a hard thing to crack, especially in the B2B world where the buying cycles are long. Here's a sneak peek at how we think about it at RevenueHero.

Musings of a Marketer
Ep02 - The one metric every marketer should try to improve

Leads, MQLs, or even Pipeline are all just leading indicators. In this video, we dive a deep into how we look at Sales Cycles at RevenueHero to increase more revenue in a quarter.

Musings of a Marketer
Ep03 - Long copy vs Short copy: Which works well on your email?

Long email vs short email. Which team are you on? 🤔 In this video, we do some math talking to decide the battle between long copy vs short copy in your email campaigns.