Ep01 - B2B Marketing Attribution: How we think about it

Attribution is a hard thing to crack, especially in the B2B world where the buying cycles are long. With potential customers learning about your product on more channels than before, how do you think about what channels are driving more customers for you? Here's a sneak peek at how we think about it at RevenueHero.

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About Musings of a Marketer

Life as a marketer can be difficult. You have to keep up with algorithms, understand human psychology, have some design sense, coordinate with folks internally, get everyone pumped about the launch, and the list goes on... This series gives you a glimpse into how we tackle these challenges and our learnings as we launch new campaigns.