How can I create separate booking success pages based on booking status or lead qualifications?

Not every booked meeting is the same, so why should every success page be? When a prospect books (or doesn’t book) a meeting, you want to guide them to the right next step—whether it's an onboarding page, a self-serve resource, or an alternative action for disqualified leads. With RevenueHero, you can dynamically redirect prospects to the right success page based on their booking status and lead qualifications.

"This lead isn't qualified, but we don't want to just drop them"

"Shouldn't enterprise leads see a different confirmation page than SMBs?"

"We want different success pages for different teams—can we set that up?"

H🤔w can I do that?

Set up redirect rules in RevenueHero to automatically guide prospects to the right success page based on:

Their booking status
Lead disqualification conditions
Distribution and matching rules

This ensures they see the most relevant next steps—whether it's a confirmation page with resources, a follow-up CTA, or an alternative action for disqualified leads.

Redirect rules can be configured in three places:

Within the inbound router: Choose to redirect based on meeting booked, not booked, or disqualified leads at the router level.
At the distribution/matching rule level: Each distribution or matching rule can have its own redirect rules for booked and not booked meetings, overriding the default inbound router rule.
For disqualified leads: Set up rules to handle different disqualification scenarios—e.g., enterprise leads vs. SMBs—redirecting them to tailored pages with the right messaging.

See exactly how to set up these redirect rules in RevenueHero:

Why should I d🧐 it?

Give a personalized post-booking experience to different lead segments
Guide prospects to relevant next steps based on their booking outcome
Improve engagement and conversion by making the buyer journey highly relevant
Set clear expectations for disqualified leads with alternative CTAs

How have others done this?

Enterprise Software

Scenario: Enterprise vs. SMB redirection

A prospect books a demo.
If they belong to an enterprise account, they are redirected to a white-glove onboarding page with a dedicated customer success manager (CSM) contact.
If they are an SMB, they are redirected to a self-serve resource page with product tutorials and FAQs.
If they are disqualified, they are redirected to a ‘Thanks for your interest’ page with alternative ways to engage (e.g., webinar invites, newsletter signup).

Analytics & Data Platforms

Scenario: Redirecting based on data security needs

A company books a demo for an analytics solution.
If they require GDPR-compliant data storage, they are redirected to a security documentation page.
If they are a financial services firm, they are sent to a compliance-focused success page with risk management insights.
If they don’t meet technical fit criteria, they see a page explaining alternative solutions and partnerships.

Real Estate & Mortgage Services

Scenario: Redirecting based on property type

A potential homebuyer books a consultation.
If they are interested in residential properties, they see a page with home-buying guides and mortgage calculators.
If they are commercial investors, they are redirected to a page with investment insights and tax benefits.
If they do not meet loan eligibility criteria, they are redirected to a credit improvement resource page.

EdTech & Training Platforms

Scenario: Redirecting based on learner profile

A student books a session for career coaching.
If they are a university student, they see a page with scholarship resources and internship opportunities.
If they are a working professional, they are redirected to an executive upskilling course catalog.
If they are not a good fit for the program, they are sent to a general knowledge hub with free courses and webinars.

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Implementation Templates

Use custom URLs to personalize success pages based on region, industry, or meeting type.
Track redirect performance to optimize engagement and conversion rates.
Provide alternative CTAs for disqualified leads to keep them engaged.
Regularly review and update redirect rules to align with evolving sales and marketing strategies.

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We're short of CTA ideas.

If nothing else has sold you on RevenueHero, Hopefully these traditional marketing tactics will.

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