Marketing
10
min read

What does Chili Piper’s Form Concierge include and who is it for?

If you’re looking to learn about Chili Piper’s most popular product, Form Concierge, you’re in the right place. Find out how it works, how much it costs, and evaluate if it's the right choice for you.

Sruthi Srinivasan
May 31, 2023
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If you’ve heard of Chili Piper, there’s a good chance you’ve heard of their popular product Form Concierge. It lets you qualify and route leads from your web form. 

But how exactly does it work, how much is it priced at, and more importantly is it the right solution for your needs? These are the questions most people who evaluate Chili Piper often look for. 

In this article, we’re gonna dive deep and help you walk away with answers to these critical questions. Ready?

Let’s find out. 

For the uninitiated - what is Form Concierge?

For starters, Form Concierge is Chili Piper’s exclusive solution to qualify, route, and schedule prospects directly from web forms.

Its web form scheduling lets prospects automatically book demo requests on the spot once the form is submitted. These leads are then put through routing rules that assign them to reps based on a combination of fields that you can set up, such as territory, company size, and more. Form Concierge also utilizes the information collected on the web form to qualify and distribute these leads.  

What Chili Piper offers as the value prop is that with Form Concierge you can convert twice as many inbound demo requests into held meetings. We’ll take you through the product in detail right from features to pricing so that you have all the facts in hand before you make a decision. 

Form Concierge feature round-up

“Instantly Increase Your Demo Bookings by 125%?” 

Say whaaat? 

Source - Chili Piper’s Form Concierge
 Source - Chili Piper’s Form Concierge


This is what you can achieve with Form Concierge.

With a promise that sounds too good to be true, let’s take a look at its capabilities and characteristics: 

  1. Instant scheduling from web forms 
  2. Automated lead qualifying and routing 
  3. Creating templates for meeting types 
  4. Setting meeting buffers and daily limits 
  5. Sending email and SMS reminders for meetings
  6. Providing simple rescheduling options 
  7. Tracking no-shows and meetings held 
  8. Integrating with Salesforce, Gmail, Outlook 
  9. Including smart booking links in emails from marketing campaigns
  10. Tracking key metrics with Concierge Reporting such number of qualified leads and booked meetings 

But all of this comes at a cost. Which is as spicy, if not more, than its feature stack. 

Pros and cons of Form Concierge

What makes Form Concierge great? And not so great at the same time? Let’s find out. 

1. Strong product capabilities 

To be honest, Form Concierge has some pretty great features and is loved by customers for its ability to increase inbound conversions and drive pipeline. 

Be it protecting reps’ calendars by only allowing qualified leads to book time, creating custom routing rules, or syncing meeting details with your CRM, it is said to be made specifically for GTM teams.  

It comes as no surprise that Form Concierge gets rave reviews on platforms like G2 and Capterra. 

Chili Piper Reviews on G2 and Capterra
Source - G2 and Capterra

2. Premium pricing 

Next up, let’s talk about how much Form Concierge costs. If you’re looking at a yearly subscription, it starts at $30/user/month plus the tiered platform fee that ranges from $150 to $1000 based on the number of inbound leads submitted. On the other hand, if you are only ready for a monthly commitment, it can cost you $45/user/month plus the tiered platform fee.

With Chili Piper’s tiered platform fees you get charged for the number of form submits/leads and not the meetings you’re actually booking. This can lead you to quickly advance into a higher tier to accommodate more form submits. And in turn, Chili Piper can cost you a lot more eventually. 

Here’s a visual breakdown of how the Form Concierge pricing is structured:

How much does Chili Piper’s Form Concierge cost you?
How much does Chili Piper’s Form Concierge cost you?


According to Chili Piper’s pricing page, here’s what you get when you buy Form Concierge: 

  • 1-click scheduling over email
  • No-show and cancellation management
  • Group booking links
  • Unlimited meeting types
  • Browser extension to assign meetings from anywhere
  • Integrations with Salesforce and Hubspot 
  • SSO, SAML as standard
  • Round-robin based on CRM or custom rules
  • Custom routing rules including assign to owner
  • Show calendar availability on your site
  • Schedule meetings from any web form
  • Real-time lead qualification
  • Email & SMS reminders
  • Real-time lead and meeting routing
  • Route based on custom fields
  • Assign to account owner
  • Lead to account matching
  • Booking links for sales and CS reps (Instant Booker product)

3. Setup & customizations

Chili Piper’s setup requires a significant amount of implementation services as well as time and effort from your end. Though it is a flexible product which offers the ability to customize components in your brand’s style, the only drawback is you require developer assistance to do so.

Even when it comes to the interface and updating the simplest of things like your brand colors on the booking widget, it requires a whole lot of coding, time, and effort. And this makes you highly dependent on the availability of your developer and extended timelines. 

Guess, good things do come to those who wait. But for how long can you afford to wait is the actual question. 

4. Tech-stack integrations 

Chili Piper was primarily built for GTM teams who were looking to accelerate revenue growth. So it’s quite obvious that most of its premium features were engineered to meet the needs of sales teams.

That being said, Chili Piper’s Form Concierge integrates with a wide range of sales and marketing tools, right from CRMs, calendars, form enrichment, video conferencing, and chat amongst others. 

Let’s take a quick look at Chili Piper’s CRM integrations. We’ve heard predominantly good things about their Salesforce integration. But when it comes to customers who use HubSpot CRM, it tends to be challenging. When you’re using a tool to book more meetings and grow your pipeline, you want it to be deeply integrated with your CRM. Not having that strong 2-way sync is a recipe for chaos, confusion, and deals slipping through the cracks. 

Here’s what a customer had to say about the Chili Piper and Hubspot integration:

G2 Review about the Chili Piper and HubSpot integration
Source -G2

How does RevenueHero stack up against Form Concierge? 

Now that you have all the facts about Chili Piper’s Form Concierge in hand, let’s show you how RevenueHero stacks up against it. And why we feel you need to have all this information in hand before you choose the right revenue acceleration solution for your business. 

1. Powerful CRM integrations

As marketers ourselves, we don’t take CRM integrations lightly. Be it Salesforce or HubSpot.

While Chili Piper is focused on having robust integration just with Salesforce, we made sure that we gave equal importance to both Salesforce and HubSpot CRM.

We know that most growing businesses work on HubSpot and we’ve heard from them about how much of a pain the Chili Piper’s HubSpot integration can be. It doesn’t work as seamlessly as it ought to and all you’re left with is a disjointed experience.

Based on what we have heard, it’s not fair to ask businesses to switch CRMs for the sake of using Chili Piper or to continue with the not-so-great Chili Piper-HubSpot integration.  

On the flip side, RevenueHero has powerful integrations with both Salesforce and HubSpot, making sure you can continue ops and process with your existing tools. The setup is fairly simple and easy to ensure you’re up and running within no time. 

2. Intuitive UI 

When compared with Chili Piper, we’ve had most of our customers and prospects tell us that they found the UI to be a lot more intuitive and were able to set up things in the backend a lot more easily. 

We think it’s equally important for the people using our solution’s backend interface to have a great user experience. This includes making features easily accessible and simple to set up, as well as allowing the creation of efficient workflows that save you time and effort. 

3. Fast widget load time

Things that take less than 2 seconds:

a. A sip of coffee while you check your phone notifications 

b. A deep breath and the dream of a power nap

c. Click the submit button and see the RevenueHero widget load


Yup, that’s right. 

It takes under 2 seconds for RevenueHero’s booking widget to pop up and is a great way to make sure you don’t lose out on meetings with high-intent buyers.

The slow loading speed of Chili Piper’s widget has been a long-standing issue. It takes anywhere from 8 to 13 seconds to load, depending on the complexity of the rules. 

Which is way too much time to make prospects wait. They either think it’s stuck, end up refreshing the page and filling out the form again, or worse - drop off. Not a place you want to be in. After all your hard work in converting a visitor into an MQL, this is probably one of the worst stages in the inbound funnel to have drop-offs.  

4. Superior customer support 

Customers who have switched from Chili Piper to RevenueHero have found our support to be a lot more seamless and quick. You don’t have to be on the most expensive pricing plan in order to get priority support. 

While RevenueHero is built to be self-serve without developer dependency 99% of the time, you can be assured that you don’t have to wait for hours, nay days, on end for our support team to get back to you in case you need our help with anything. We are just a Slack message away, at all times. Regardless of how many users you have onboard or which pricing plan you have opted for. 

5. Value-based pricing  

RevenueHero’s pricing is designed to be in sync with the value provided to your sales teams in the form of booked meetings and would help you save at least 40% across plans compared to Chili Piper.

What we mean by this is that:

a. We don’t charge for admins. Only calendar-connected reps need a paid license. 

b. All our features are packaged together as one solution in an all-inclusive plan. 

C. Our nominal platform fee allows you to book unlimited meetings in a month. 

RevenueHero’s Pricing Plan
How much RevenueHero will cost you?

Hear what our customers have to say

Highly productive teams at Rocketlane, Skio, Flockjay, 42 Agency, Hotelogix, Spendflo, Inflection, Threado, and more love RevenueHero and the impact it has on their people, pipeline, and pockets. 

Threado, a community management platform, increased the total number of meetings booked from its homepage by 200% after switching to RevenueHero. And the Enterprise-Sales Execution Platform, BuyerAssist achieved a 60% increase in form-fill to qualified meeting conversion rate after adopting our solution. 

We are here to #MakeBuyingSimple and help teams get more agile and efficient. 

RevenueHero Review on G2
Source -G2

Can you handle the heat?

If you’re seriously evaluating either Chili Piper’s Form Concierge or RevenueHero, here’s the rundown you need. 

You shouldn’t use Chili Piper’s Form Concierge if: 

  • You want to easily customize the interface. 
  • You’re looking to buy a single product that helps you with both scheduling and routing.
  • You don’t use Salesforce as your CRM.

And you shouldn’t use RevenueHero if: 

  • You care about leads, not booked meetings.
  • You are looking for a solution that has been around for a long time. 
  • You want to splurge on your tech solutions irrespective of the RoI that you get from them.

If you’re looking for a more thorough comparison of Chili Piper and RevenueHero, give this article a read.

But on the off chance that you’re ready to jump into the RevenueHero experience, we’d love to give you a walkthrough of our solution and show you how you can accelerate your pipeline.

Revenuehero is fast and intuitive, custom-built for modern sales teams.
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