Life as a marketer can be difficult. You have to keep up with algorithms, understand human psychology, have some design sense, coordinate with folks internally, get everyone pumped about the launch, and the list goes on... This series gives you a glimpse into how we tackle these challenges and our learnings as we launch new campaigns.
Attribution is a hard thing to crack, especially in the B2B world where the buying cycles are long. Here's a sneak peek at how we think about it at RevenueHero.
Leads, MQLs, or even Pipeline are all just leading indicators. In this video, we dive a deep into how we look at Sales Cycles at RevenueHero to increase more revenue in a quarter.