Breaking Inbound #8: Healthcare holds the crown (at 72% qualified form fills to booked meetings) 👑

Welcome to the eighth edition of Breaking Inbound, your weekly deep-dive into inbound numbers and form-to-demo conversion rates across industries.

Inbound volumes plateaued this week at 34,000+ demo requests, but efficiency gains continued: meeting conversion rates climbed to 64.4% for the second straight week, even as qualification held steady at 77%.

Last week belonged to healthcare & human resources software: healthcare retained its #1 title, while HR software rocketed up 8.5 points to claim the second spot! ✨

Let’s dive in for the detailed analysis 👇
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Inbound Snapshot

• Demo requests remained steady (34,046 demos vs. 33,955 prev. week)
• Qualified demos saw a 1% dip (22,403 vs. 22,719 prev. week)
• Qualification rates remained relatively steady (76.9% vs. 76.8% prev. week)
• Form-to-demo conversion rates moved up from (64.4% to 63.7% prev. week)

Segment Snapshot

• Demo volumes varied across segments: SMBs saw a 6% spike last week, mid-market saw steady demo volumes, whereas enterprise companies saw an 8.6% dip.
• SMBs stayed strong: SMB companies saw a 1.7% improvement in form-to-demo conversion rates, and a 1.5% dip in qualification rates last week.
• Mid market maintained momentum: Mid-market companies maintained steady form-to-demo conversion rates, while improving their qualification rates by 2%
• Enterprise evolved efficiency: While their funnels improved with 2.7% more qualified demos, enterprise companies saw a 4% drop in form-to-demo conversion rates.

Funding Stage Analysis

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Industry-wise Meeting Rates

• All industries converted more than 50% of their demo requests into meetings.
• Human Resources software's form-to-demo conversion rates spiked 8.5% last week, bringing it to the 2nd highest spot at 71.2%.
• Sales software & developer tools saw the next biggest spikes, 7.3% and 7.1% respectively compared to the previous week
• Retail & e-commerce software saw the biggest dip last week, dropping 7.6%
• 67% of companies saw steady or better form-to-demo conversion rates last week.

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Top Performers

Healthcare retained the tabletopper spot, with a form-to-demo conversion rate of 72.5% 🏆

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TL;DR

• Funnel stayed flat, but efficiency improved: demo volumes held steady (+0.3%), qualification remained at 77%, while meeting conversion improved to 64.4% for the second consecutive week.
• SMBs regained strength despite quality softness: demo volumes rose 6.2% and meeting conversion climbed to 66.2%, even as qualification dipped 1.5%.
• Mid-market maintained momentum as the most balanced segment: demo volumes stayed flat, qualification improved 1.9%, and meeting rates held steady at 62.5%.
• Enterprises tightened filters but saw conversion pressure: qualification rose 2.7 points, but demo volumes dropped 8.6% and meeting conversion fell to 58.8%, signaling stricter screening with fewer bookings per qualified lead.
• The industry leaderboard shuffled again: HR software surged to 71.2% (+8.5 points), reclaiming a top-tier spot alongside Healthcare at 72.5%.
• Healthcare and HR Software dominated the upper percentiles, both sitting above the 90th percentile, with Travel & Hospitality and Financial & Accounting forming the next tier.
• Biggest winners: HR Software (+8.5%), Sales Software (+7.3%), and Developer Tools (+7.1%)
• Biggest drops: Retail & E-commerce (-7.6%), Financial & Accounting (-6.4%), and Real Estate (-4.8%)
• Series C SMBs emerged as the breakout cohort: meeting conversion jumped 27% to reach 80%, making it the strongest-performing SMB funding stage despite modest volume growth.
• Series D mid-market companies made the biggest move: qualification improved 12 points and meeting rates jumped 13 points, while Public companies maintained steady 80% meeting rates.

The gap between average and exceptional is widening.

Healthcare and HR software companies hit 70%+ form-to-demo conversion rates last week. This is not a one-time phenomenon, because we analyzed over a million inbound form submissions.

Guess what? The median form-to-demo conversion rate is 62%, while top performers are consistently hitting 78% and above! That’s right: nearly 8 out of 10 demos are turned into booked meetings.

How about you? Are you capturing most of your qualified leads, or are you letting your meetings slip through the cracks? More importantly: what are some small tweaks you could make today to push your numbers closer to the top tier?

We’ll be back with next week’s numbers ✨

Until then, keep those meetings flowing 📈