Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sales leads are the Legos that help to build your business. And like with Legos, it is easy to lose track of the leads. However, it is easier to find Legos but not sales leads.If you fail to track your leads right from the instant they come in, you may either lose them forever. That means, by the time you reach out to your leads, their interest may cool off.Hence, instant lead distribution is important. The faster you assign the leads, the higher the chances of conversion.Let’s take a look at the top 10 lead distribution software that can automate the lead distribution process.
Lead distribution software is a tool that helps to assign leads to the right sales reps or teams. Most popular software streamlines the lead distribution process by;
However, different lead distribution software functions differently. They have set features that you must consider when buying a lead distribution software.In the next section, we have evaluated the ten best lead distribution software. Read on to evaluate and find out the perfect fit for your organization.
Choosing the right lead distribution software is crucial to ensuring an effective lead distribution process.
Bitrix24 is mainly a CRM software with lead distribution features. It is a lead generation and distribution software that helps you to capture leads, manage them, and store lead information. The lead distribution function of the software allows users to distribute inbound leads (that come via chats, emails, website, calls, etc.) evenly.Bitrix24 also offers social media management and email marketing tools that help to automate business processes.
The pricing plans offered by Bitrix24 are;
Zoho CRM is a tool that automates lead distribution across different social media channels, emails, web forms, etc. The software offers workflow automation in all its plans. Moreover, the paid plan users can set up routing triggers for social media. Upgrading to Zoho’s professional plan enables you to create lead assignment rules for inbound leads. Further, you can also take help from AI-powered suggestions.
Zoho offers;
Freshsales by Freshworks is a CRM software with lead distribution features. It allows lead segmentation into different categories based on criteria like zip codes and country codes. You can also create several categories combining multiple rules to segment the leads.
RevenueHero is an emerging lead distribution software that can be your all-in-one solution for qualifying, and assigning incoming leads to the best-suited sales reps. You can double your pipeline, respond to leads and book meetings faster. Further, you can route the leads to sales reps in real-time.
You can request for pricing or get an early access from the RevenueHero website.
Lead Assign is a lead management solution with several advanced features. The lead distribution software matches reps to leads based on location and skillset over time. The solution also offers performance scoring for sales reps that tells how fast they respond to leads.
There are three pricing plans by Lead Assign:
It is a cloud-based lead management solution that helps organizations to gather, nurture, qualify, and distribute leads in real-time. The lead distribution software enables you to distribute the incoming leads by setting customized criteria. Further, the software also allows you to set rules to eliminate invalid leads. There are other key features like activity and source tracking, and campaign management.
LeadByte’s pricing starts from $299 per month. The solution offers customized pricing for your requirements.
Lead Capsule is a cloud-based lead generation and distribution management software that has lead generation, distribution, lead commerce, and CRM capabilities. The features allow you to assign leads to the ideal sales reps in real-time. The solution also offers call tracking for inbound and outbound calls.
HubSpot is one of the most popular CRM solutions with a free plan option. The premium version of the software offers lead distribution and workflow features like automated lead rotation and custom lead scoring criteria. The starter plan offers intelligent routing for emails and inbound calls. It helps the sales reps to respond faster to their queries.
The sales software pricing plans are;
The marketing software plans include;
It is a cloud-based CRM and marketing automation solution. The lead distribution feature in the software assigns the leads to sales reps based on predefined rules.LeadSquared enables sales managers to set rules individually for the sales reps or for each rep in a team. The lead generation distribution software also offers lead capture and qualification.
LeadSquared offers three pricing plans for CRM and a free 15-days trial.
Further, the solution has a different pricing plan for marketing automation.
For field force automation (lead tracking, scoring, lead management, etc.) get customized pricing plans.
Distribution Engine by Salesforce ensures that the leads are distributed to the right and most qualified sales reps. The lead distribution software distributes leads based on skills, round-robin algorithm, or lead source.
The most popular features of Distribution Engine are real-time alerts and auto-reassign which reduces the risk of lost leads. Further, the advanced reporting system in Distribution Engine provides comprehensive reports on leads distribution including the average hourly distribution volumes to forecast the workload of the sales reps.PricingDistribution Engine offers only one plan per user - $45 user/ month. The support packages are as follows:
Premier support
There are several factors that you must look into before buying a lead distribution software in 2023. Here are a few of them;
Lead distribution platform should allow you to integrate your CRM systems with it. It helps in keeping the leads and data in one place. Thus, it becomes easy to access.Also, integrating with CRM software accelerates the process and reduces the risk of error.
The feedback capture feature enables you to track the progress of the leads once they are accepted by the sales reps.There is a few software that prompt sales reps for an update on the lead. They can do so by filling up surveys or by leaving comments. Thus, you can know about the progress of the conversation and whether or not the deal is closed.
If you have lost leads due to the unavailability of sales reps, you can avoid it with availability-based distribution.This type of lead distribution assigns leads to the available and ready-to-engage reps. Further, with round-robin lead routing, leads are assigned to the next available sales reps.
The lead distribution platforms must have the rules-based routing feature. This feature enables assigning leads based on predetermined criteria.
Comprehensive reports and advanced analytics are a must in lead distribution software. It enables you to understand the performance of the sales reps through key metrics like;
Thus, you can track the performances and train sales reps who require improvement. Also, you can find out the quantity and quality of closed deals for each rep.
There are several benefits of lead distribution software. It automates the process of lead routing ensuring a boost in conversion rates and saving time. Here’s a list of the many benefits that come with lead distribution software.
Distributing leads manually is time-consuming. It involves;
After going through the whole process, the lead may not convert leading to a waste of time and energy. With lead distribution software, you can route leads in real-time leading to the right sales rep. If you invest in the best solution, it eliminates a lot of additional work and increases the chances of conversion.
Lead distribution software uses push-based lead assignment rules. It automates the lead distribution process and frees up time and resources for other critical business functions. In the manual lead assignment, it takes a lot of effort for the sales reps to set criteria and filter through the long lists of leads. But with a lead distribution software, everything becomes automated. Hence, the sales reps can prepare themselves for the interactions with the prospects and increase the conversion possibilities.
Lead distribution software helps in building a friendly relationship between a lead and a sales rep. It streamlines the funnel and the increase in user engagement makes the leads feel more connected to the sales reps. Thus, they tend to explore more about the business products and services. Thus, with the right lead distribution software, you are more likely to witness a steady flow of incoming leads and sales opportunities.
Lead distribution software eliminates the manual work. It literally sends the leads to the sales reps. Hence, they can strike up a conversation with the prospect as soon as possible. If the lead routing rule is availability-based, it directs the leads to the sales reps according to their availability. Thus, your sales reps can base the lead interactions on their personal schedules. Similarly, with the round-robin distribution feature, leads will be assigned to the next sales rep if one isn’t available. Hence, it creates an automatic and systematic process that reduces the risk of missing out on lead interaction opportunities.
Lead distribution software enables you to track leads based on the funnel stages. You can also simplify lead tracking by integrating the lead distribution software with a CRM system. Integrations with the CRM will enable you to track the journey of the prospect and the sales reps. Later, you can use the data to analyze the sales rep’s performance. Lead distribution software provides you with in-depth lead information. These details help the sales reps to deliver the right services, increasing the conversion rates.
With the right lead distribution software, your sales process is simplified. It is because the lead distribution process happens based on preset criteria. Hence, the leads are assigned to the right sales reps and the odds of conversion are higher. For instance, a sales rep with expertise in selling to marketers is more likely to convert than the rest because the lead distribution software assigns marketers to the specific sales rep
Since the lead distribution software assigns leads to the ideal sales reps, it improves customer experience to a great extent.Set the perfect lead routing criteria to determine which sales reps will manage which lead profile type. A few software also provides the alert feature that informs the sales team when there is a new lead coming in. Thus, sales reps can prepare for their conversations.
The solution to avoid losing leads is investing in the perfect lead distribution software. There are many lead distribution software that offer multiple features at different prices. You can choose the ideal lead distribution software after evaluating your business needs. To make things easier and to get maximum results, consider RevenueHero - one of the most promising and emerging tools for lead distribution. The platform enables your sales team to get the best qualified leads. It makes the lead distribution process seamless by auto-assigning the leads to the ideal sales reps. Thus, RevenueHero is the perfect tool that can get you more leads and conversations.