Line up meetings for events and at events using RevenueHero

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Three plays for the event floor

You've done the setup. Now your team is on the ground. Each play is suited to a different situation on the floor.
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The Booth Landing Page

Best for: High-traffic booths with an iPad or tablet

Set up a simple form on a tablet at your booth. Two fields: name and email. When a prospect fills it out, RevenueHero takes over:

1. Enrichment fires instantly — Company name, size, and industry are pulled from Apollo, Clearbit, or ZoomInfo
2. CRM lookup happens — If this is an existing account, their account owner's calendar appears
3. Routing rules evaluate — Net-new leads are routed to the right rep based on territory or round robin
4. Calendar loads in under 3 seconds — The prospect picks a slot while they're still standing at your booth

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This is the highest-converting play because it combines qualification + routing + scheduling in a single interaction. The prospect never has to think about who they should be talking to. The system figures it out.
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QR Codes for Floor Reps

Best for: Hallway conversations, after-parties, networking sessions

Every rep on your team has a personal meeting link in RevenueHero. QR codes can be generated for each link using the built in chrome functionality to make it easy to access. Here’s how floor reps use it:

1. Rep has a conversation with a prospect on the event floor
2. Rep pulls up their QR code on their phone
3. Prospect scans it
4. Prospect sees the rep's availability for the event dates only (the event meeting type restricts it)
5. Prospect books a meeting right there

The meeting is logged in the CRM with the rep as the owner. Slack notifications fire. Calendar invites go out. All before the prospect has walked 10 feet.
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What you can customize on the booking page:

• Your logo and brand colors (complete white-labeling)
• A welcome video or image
• Meeting duration options (15 min quick chat vs. 30 min deep dive)
• Custom redirect URL after booking (your post-event landing page)
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SDR-to-AE Relay on the Floor

Best for: Events where SDRs staff the booth and AEs close the deals

This is RevenueHero's Relay feature adapted for event floors:

1. SDR qualifies a prospect at the booth
2. SDR opens their relay link or their QR code that the prospect can scan
3. RevenueHero looks up the account in the CRM
4. If the account has an existing owner, the AE's calendar appears
5. Prospect books directly on the AE's calendar
6. The SDR gets full attribution credit for sourcing the meeting

Relay routing logs show every handoff: matched pod, booking status, and which rep gets attribution credit.

This solves the "who gets credit" problem that plagues event teams. SDRs are motivated to qualify aggressively because they get credit. AEs get pre-qualified meetings on their calendar.
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Pro tips for teams running 5+ events per year

1. Create a dedicated event team

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Create a team for each event. Add only the reps who are physically attending. Event leads go to event reps. Website leads go to your regular rotation. No cross-contamination.

2. Use Holidays to manage event travel

Your field team is flying in the day before and flying out the day after. They shouldn't get regular inbound meetings on travel days.

Use RevenueHero's Holidays feature to block those dates for your event team. Unlike other tools where each rep manually sets their own out-of-office, RevenueHero lets you block dates at the org level and assign them to specific users or teams. One admin action covers the entire booth crew.
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3. Run multiple events simultaneously

Sending different teams to different events in the same week? Each event gets its own meeting type, its own router, and its own team. RevenueHero detects conflicts automatically. If a rep is somehow assigned to two events with overlapping dates, you'll know before the event, not during it.
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4. Post-event lead processing

Have a stack of badge scans from the event that weren't booked on the floor? Two options:

• Campaign Router — Create a magic link for your post-event email sequence. "Thanks for visiting our booth at SaaStr. Book a follow-up here." The link routes based on the same distribution rules as your booth router.
• Pre-filled booking links — Append the prospect's email and name to your router URL. When they click, the form is bypassed entirely and they see the scheduler immediately. One-click booking from the post-event email.
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5. Balanced Round Robin for fair event lead distribution

RevenueHero's Balanced Round Robin dynamically adjusts who receives the next meeting. If one rep booked 8 meetings at the booth and another booked 3, the system temporarily prioritizes the rep with fewer meetings. This prevents one charismatic booth rep from hoarding all the pipeline while others sit idle.

No other scheduling tool does this. It's unique to RevenueHero.