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Use ZoomInfo’s rich intelligence to enrich every submission instantly. Qualify prospects with real, verified insights and route them to the right rep with zero manual effort. Already have ZoomInfo API access? Bring your own credits, or use it through RevenueHero.
Make your data work harder and your team smarter.
What you’ll need to get started
- A RevenueHero account connected to your CRM
- A ZoomInfo account
- A custom form implemented on your website
How it works:
- Configure hidden fields to capture enriched data from ZoomInfo by adding them to your web forms. To accurately enrich every lead, ensure the fields are in sync with your CRM. If you’re using ZoomInfo’s FormComplete tool, refer to their implementation guide to set up the fields correctly.
- Go to RevenueHero Settings > Integrations > Configure CRM and refresh fields to pull in the latest form data.
- Map enriched fields in RevenueHero by heading to RevenueHero > Inbound Router > Forms and linking the data fields to the right CRM properties. This allows RevenueHero to use them for qualification and routing.
- Build routing rules to send leads to the right reps based on insights from ZoomInfo. Whether it’s industry, revenue, or tech stack, you can define custom rules to match leads with the best-fit rep instantly.
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Test, test, and test again! Try different test emails, check that enriched data fills in correctly, and verify routing logs in RevenueHero to make sure leads are going where they should. If anything seems off, field mismatches are usually the culprit!
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