Here's our little big updates

November was a bit of a Relays love fest—four updates to make handoffs smoother than ever. But we didn't play favorites: Meeting Categories & Limits amps up fair distribution beyond round robin, and Subgroups lets you build qualification rules that actually match how you think.

Meeting Categories & Limits: Fair distribution meets burnout prevention

What's worse than an AE with zero meetings? An AE with 15 meetings while their teammate has 3. Round robin nails the sequence, but capacity? That's where Meeting Categories step in.

Group different meeting types into categories, think Discovery Calls, Technical Demos, Executive Briefings and set daily or per-sales cycle limits. Sarah hits her limit of 5 discovery calls? RevenueHero moves to the next rep, but she can still take demos and exec briefings. Fair workload distribution, burnout prevention, and better meeting quality. 

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Subgroups: Because real qualification logic isn't flat (t’never was)

Your qualification rules turned into a 58-line monster? That's because flat conditions don't match how you actually think. 

Subgroups let you nest conditions logically. Want North American enterprise deals (500+ employees, $100K+ ARR) OR EMEA high-value ($250K+ ARR) OR APAC FinTech (regardless of ARR)? Cascade three clean subgroups instead of one impossible "OR/AND/OR" nightmare. Each subgroup is a different path to qualification. Easier to build, easier to maintain, easier to debug. Say goodbye to mile-long spaghetti mess—your routing actually makes sense now. 🍝

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In Relay-ted News,

Strict round robin gets stricter: Ownership stays put until meetings happen

Now you can disable owner updates in strict round robin until prospects actually accept and book. Bookers (SDRs) keep ownership of unconfirmed leads. Assignees (AEs, SEs, whoever) only own meetings that actually happened. Your CRM shows reality: who's working what, who ghosted before the call, and when ownership legitimately shifts. Clean CRM. Clear attribution. 

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Create Relays invite without external guests: The placeholder

Your prospect says yes but needs 24 hours to confirm with their team. Meanwhile, your AE's calendar is filling up fast. Block time on the AE's calendar without scheduling the call with your prospect yet. Perfect for hot handoffs, executive demos requiring coordination, multi-stakeholder meetings, or high-stakes deals where you need to reserve the slot before everyone confirms.

Disqualify leads in Relays: Because not all enthusiasm equals qualification

Your outbound agency just had an amazing call. The prospect is pumped! Except… they're already a customer. Or they have 15 employees when your ICP is enterprise. Or they're a competitor "doing research." (We see you, sneaky McSneakerson.) 

By enabling disqualification in Relays, you can now automatically DQ prospects when they don't match your matching rules or fit any distribution pod. Works for any handoff: SDR-to-AE, AE-to-SE, CSM-to-expansion rep. Your Relays now have a bouncer, only the right prospects make it through. 😎 

Edit Relay slugs: Because "relay-jd8x9k" isn't exactly memorable

Pop quiz: Which link would you rather share with a prospect?

A) contact.acme.io/relay-jd8x9k
B) contact.acme.io/enterprise-demo

Yeah, we thought so. You can now customize your Relay URLs directly from within the UI. Make them descriptive ("partnership-intro"), branded ("acme-discovery"), or campaign-specific ("q4-webinar-followup"). Clean URLs build trust, make sharing easier, and help your team remember which link does what. No more URL roulette in browser tabs. Plus, prospects actually click on links that look intentional—not like someone fell asleep on the keyboard.