10 Top-Performing Sales Funnel Software of 2023

Sayani Deb

Right from when a lead contacts you up to the moment of purchase, they go through the sales funnel stages. 

You must ensure having control over the prospect’s progress from one stage to another. Certainly, there will be a few external factors you have nothing to do with, but you can always create a reliable sales funnel that can be improved and scaled from time to time.

I’ll share a few sales funnel software for your business in this listicle. Though there’s nothing like ‘the perfect software,’ I’ll list the top sales funnel software that works effectively for businesses. Pick the one that best suits your business. 

But before we dive into each sale funnel software, let’s see when to use the software. 

When to Use Sales funnel Software?

If you are just starting, using sales funnel software would be great as it can help you save costs and other resources. You’ll not have to worry about hiring a dozen people for each task. However, you must be certain that the software has the necessary features. 

For instance, a few sales funnel software focus on email marketing while others offer webinar hosting features. So, picking the ones that cater to your needs is crucial. 

Here are a few uses/ benefits of sales funnel software.

Manage high lead volume

Use sales funnel software when you have to handle more leads. The software gives you the tools that can help you manage a large volume of leads by creating easily accessible databases. Thus, it enables you to quickly locate customer information within minutes, eliminating the risk of manual errors and saving time and human resources.

Build effective marketing campaigns

If you are just starting online marketing, sales funnel software can help make your marketing efforts more effective and efficient. You can track all your marketing efforts and the performance of each campaign. Also, you can identify the campaigns with the most profitable responses. Thus, sales funnel software can filter your campaigns and help you attract more potent leads. 

Save money

You can save a lot on costs with sales funnel software as it enables you to operate a streamlined funnel without engaging too many people on it. With the help of automation, you can save resources and deploy them for more important jobs. 

Retain more customers

When you have a declining customer retention rate, it’s time to get a sales funnel software as it can help you improve clunky buying experiences by ensuring a responsive and systematic sales funnel. Sales funnel software also enables you to cut down on response time and ensure a seamless buying journey for customers. 

Top 10 Sales Funnel Software

1. RevenueHero

RevenueHero plus your sales funnel software is all you need to make your sales operations easier and seamless. You can automate everything between filling out web forms and scheduling meetings with potential prospects. RevenueHero helps you boost your demo conversions by offerings features like instant scheduling of meetings, automated lead distribution, lead qualification from web forms, and more.

Key features

  • Instant scheduling of lead meetings
  • Automated routing of leads to sales reps
  • Build segment/ territory-based pods


  • Easy-to-use and intuitive interface
  • Easy setup and integrations
  • Reasonable pricing
  • Instant scheduling
  • The automated lead routing process
  • Improved lead management
  • Advanced features


  • A free trial is available only after a demo with RevenueHero.

2. Leadpages

This sales funnel software is a code-free landing page builder with features to help you grow your email subscriber list and create high-converting marketing pages. The software also offers real-time tracking and a conversion kit to create pop-ups, checkout forms, AB testing, etc.

Key Features

  • Pre-built Templates
  • Drag & drop builder
  • Form Builder
  • Online booking tools
  • Website analytics and reporting
  • Email integrations
  • Data import/export


  • Easy-to-use software
  • Offers a variety of tools
  • Affordable


  • It does not allow full customization from a mobile view
  • Limited tutorials about integrating Facebook & other social channels with the software.

3. GetResponse

This sales funnel software offers a wide range of tools like email marketing, website building, marketing automation, live chats, paid ads, and more. The sales funnel software automatically makes recommendations for upsells.

Key features

  • Automated reminders and alerts, templates, and triggered welcome emails, product recommendations, etc. 
  • Form and funnel builder
  • Customer surveys
  • Website visitor tracking 
  • Drag & drop interface
  • Drip campaigns 


  • Ease of use
  • Advanced automation features
  • Multiple pricing options


  • Limited template options
  • No free trial option. 
  • Limited reminders about project completion

4. Kartra

Kartra is an all-in-one marketing platform for online businesses. The sales funnel software offers features like building landing pages, checkout pages, email automation to send follow-up emails, tracking click rates, and more. Kartra also helps you save time with advanced automation based on prospects’ behaviors. 

Key features

  • Building and personalizing emails, forms, and landing pages
  • Email automation
  • Reporting
  • CRM
  • Data import/ export
  • View the same content in multiple languages and currencies


  • User-friendly navigation
  • A comprehensive set of features
  • Integrations with other tools, platforms, and payment gateways.
  • Active customer support


  • Prices can be high depending on the features
  • Customization options are limited

5. Drift

Drift is a sales funnel software that helps you increase conversions using conversational sales and marketing. The software lets you provide personalized customer experiences to build a strong brand image. 

The sales funnel software also lets you create hyper-personalized messages for website visitors to capture the attention of potential customers at the right time. 

Key features 

  • In-app messaging, proactive chats
  • Custom CTAs
  • Mobile Optimization 


  • Offers personalization features
  • Gives real-time notifications about links clicked, website interaction, opened emails, etc.
  • Simple, responsive, and easy-to-use interface
  • Robust features


  • Issues with Salesforce tool collaboration
  • Pricing may be high for small businesses

6. Wishpond

This sales funnel software is cloud-based. It offers different marketing tools in one platform, making it easier for your marketing team to run the marketing process. The software also guides the creation of successful marketing campaigns. 

Key features

  • Create and test impactful landing pages within minutes
  • Drag & drop editor
  • Create online popups and forms 
  • Run marketing promotions like contests, sweepstakes
  • Track real-time activity to automatically nurture leads and move them down the funnel
  • Reporting & Analytics


  • Pre-built email templates
  • Competitive Pricing
  • Easy landing page customizations


  • Customer service requires improvement
  • Lack of comprehensive data analytics

7. ClickFunnels

ClickFunnels is one of the most well-known sales funnel software that allows users to create sales pages that convert leads into customers in no time. The funnel builder and marketing tool offer hundreds of plug-and-play templates that help customize your funnel. The sales funnel software also offers tutorials, training sessions, and integrations with applications, email, and payment gateways. 

Key features

  • Build and execute drip campaigns
  • Contact database
  • AB testing
  • Building landing page/ web forms
  • Drag and drop webpage editor


  • Easy to set up and design a sales funnel
  • Automates sales process 
  • Pre-made customizable designs
  • Useful templates for landing pages, opt-in pages, and squeeze pages. 


  • The landing page designs seem outdated
  • The program may sometimes be clunky and unintuitive. 

8. ActiveCampaign

This sales funnel software is a Customer Experience Automation Platform that helps businesses to engage with their customers. The software offers 850+ pre-built automations that include email marketing, marketing automation, CRM, eCommerce marketing, and personalization of texts and emails. The sales funnel software also offers free online training.

Key features

  • Campaign planning
  • Website visitor tracking
  • Template management
  • Social media marketing
  • Landing pages and forms
  • Analytics and Reporting


  • User-friendly software with seamless navigation
  • Powerful and easy-to-understand automation
  • Versatile email template builder
  • Provides insightful analytics


  • The user interface can be confusing at times
  • The data segmentation feature could be more intuitive. 

9. Moosend

Moosend is one of the simplest and easy-to-use sales funnel software that helps businesses access advanced email marketing and automation experiences. The software offers powerful automation workflows and lets you add different channels like email, SMS, Facebook Messenger, and more in the same workflow.

With Moosend, you can create and send email marketing campaigns, manage audiences, automate marketing, track your marketing efforts, and grow your audience.

Key features

  • Build and personalize emails
  • AB testing
  • Automated email responses
  • Analytics
  • Pre-built templates
  • Data import and export tools


  • A wide range of customizable templates
  • Intuitive design interface
  • Robust features at reasonable prices 
  • Versatile dashboard 


  • Saving your work can be tricky
  • Signup forms and landing pages cannot be customized, and the available templates could be more attractive.

10. Thrive Suite

Thrive Suite is a sales funnel software that’s a complete package with all features required to build and improve your sales funnel. 

Key features

  • Opt-in forms and landing pages
  • AB testing
  • Drag and drop website builder
  • Scarcity campaign builder
  • Testimonials plugin
  • Headline Optimizer
  • Quiz Builder


  • Comprehensive features available at affordable prices
  • Easy-to-use interface
  • Alerts or reminders on pending tasks


  • UI display could be better
  • Issues syncing with different applications

Get the Best Sales Funnel Software That Meets your Needs

Getting the best sales funnel software is important. But there’s nothing to stress about finding the right tool for your business. 

Research different tools, and find some time to study their features and pros and cons. Evaluate if the features satisfy your requirements. Then, take a look at the pricing. If it fits your budget, get the software right away.

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