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Do you know that 96% of marketers use a marketing automation platform for their business?
But most businesses get stuck in choosing the best enterprise marketing automation software. You have arrived at the right place if you are one of them.
In this blog, I’ll tell you about choosing the perfect automation software for your business. Also, I will detail the top ten fantastic yet not-so-popular enterprise marketing automation tools!
Let’s dive right in!
Choosing the right enterprise marketing automation software need not be a painful experience. Though the process can be time-taking, there are a few steps you can follow.
This is the awareness stage, where you identify the need for software. At this step, start by answering this question – what does the business need and why?
Conduct an assessment considering the issues that need addressing, evaluate the pros and cons, the risks, the impact on the business, and more. Communicate with your stakeholders and then move forward with the next step.
Once you have identified the ‘why,’ you must be more specific about the software you need, brainstorm with a few stakeholders, and create a comprehensive list of requirements. Consider functional and usability needs, technological preferences, budget, scalability, reporting, and vendor requirements.
Start the research work here. Educate yourself about various enterprise marketing automation software and list the ones that match your criteria.
Although you can start with Google, do not depend on Google’s ranking to identify the best software for your business. Check out third-party sources like review websites and comparison websites like G2, Capterra, and TrustRadius, read blogs, navigate websites, and more.
Follow your requirements list and align them with the software features. Cancel out the automation software that is unsuitable to your technological preferences or doesn’t fit your budget.
Ultimately, create a list of the enterprise marketing automation platforms that best match your requirements.
However, you may need to increase your budget later and re-evaluate the systems perfect for your business.
Once you have the final list of software that best suits your business needs, opt for free trials. This step is quite time-consuming.
However, try smarter ways to evaluate the software, talk to existing users, evaluate reviews, contact the sales team, and more.
Finally, communicate with your stakeholders and make the final decision.
To make things easier, let’s look into a few significant features to consider in enterprise marketing automation software.
Implementing powerful automation software that matches your business needs is significant. So, before you select your enterprise marketing automation tool, check the following features.
Choose software that easily integrates with your existing marketing technology stack. Integration with CRM, emails, calendars, etc., is critical as automated synchronization saves time on data exchange. Also, it prevents process complications and the risk of errors.
One of the most significant factors businesses often miss out on is support services. Choose an enterprise marketing automation software that has a strong customer support team.
With a strong support service, you can learn the tool faster and resolve your queries quickly. Assistance from the support team helps a lot in understanding the software functionalities.
When choosing an enterprise marketing automation tool, select a user-friendly one. Consider the users who aren’t equipped with technical skills or knowledge. Hence, get a tool with an easy-to-use and intuitive interface to ensure your team faces no challenges using it.
Every business needs assessment reports. These reports show how well your campaigns performed or which areas of your website need improvement and ensure data-driven decision-making. So, choose an automation tool that has detailed analytics and reporting features. This will enable you to make continuous improvements toward your business growth.
As per Salesforce Research, in 2021, 81% of marketing organizations use automation.
Now, if you’re wondering which enterprise marketing automation software they use, let me tell you that it is best to use software that meets your business needs.
Instead of using what other companies use, make a checklist of your requirements, research enterprise marketing tools, and pick the one that best suits you.
Here’s a list of high-performing yet not-so-common (and highly acclaimed like HubSpot and Salesforce) enterprise marketing automation solutions. Check out and find your perfect match.
This enterprise marketing automation platform helps marketers to capture and qualify high-potential leads and route them automatically to the right sales reps. With RevenueHero, you can increase your form to meeting conversion rates through instant qualification of form submissions, automatically assigning meetings to sales reps, and scheduling meetings on the website.
This is a comprehensive customer engagement platform that enables marketers to improve interactions with customers. With this enterprise marketing automation platform, brands can process customer data in real time, create and optimize cross-channel marketing campaigns, and create better engagement strategies.
This enterprise marketing automation software has everything that makes marketing easier. Its drag-and-drop automation builder helps you create automation workflows in less than a minute. The platform also has lead nurturing, lead scoring, and eCommerce features.
This enterprise marketing automation tool enables marketers to connect with customer data across different channels, predict their behavior with the help of AI, and create personalized cross-channel experiences.
A popular enterprise marketing automation software, Mailchimp is known for its excellent email marketing automation. However, the platform also offers several other features for marketers. For example, it effectively helps brands to improve their campaigns across multiple channels like email, landing pages, social media, websites, ads, and more.
An all-in-one platform for digital marketers, Sendinblue offers several enterprise marketing automation tools within one software. It has tools for SMS marketing, email marketing, CRM, and more that help you engage better with contacts and build better relationships.
Dotdigital is a cross-channel marketing automation platform helping digital marketers to improve communications throughout the customer journey. This is one of the most underrated enterprise marketing automation platforms that offers several solutions to improve customer experience and accelerate business growth.
This is a simple-yet-powerful enterprise marketing automation software that offers more than 20 features to run your marketing campaigns. You can create and personalize emails, automate sending them, manage deliverability, and automate responses. The software also has built-in eCommerce capabilities to track customer visits, purchases, clicks, etc.
Bloomreach is a personalized marketing automation expert that helps brands tailor custom buyer’s journeys to increase engagement and conversions.
The enterprise marketing automation software offers a suite of products to drive personalization, business growth, and marketing automation solutions. As a result, you can get access to plenty of features on a single platform.
Act-On is a superb enterprise marketing automation platform that’s easy to implement, customizable to your needs, and supported by a strong customer success team. The platform offers multiple features and helps you scale your business by boosting demand generation, customer engagement, and conversions.
Getting enterprise marketing automation software isn’t as difficult as it seems. All you need to identify is your requirements and the software features. If both align, that’s your perfect match!
The detailed top ten list will be a significant resource to rely on when you start listing the best automation tools for your business. So, start taking the free trials and demos right away.
For a quick tour of the RevenueHero platform, schedule a demo here!
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