How to build a high-converting PPC Landing Page?

Soundarya Durgumahanthi

Are you tired of pouring your hard-earned money into PPC campaigns only to see lackluster results? Don't worry. You're not alone. In fact, on average, only about 2.35% of website visits convert into a purchase. But fear not. With the right approach, you can drastically increase your conversion rate and boost your ROI.

So, what's the secret? It all starts with a high-converting PPC landing page. You know, the page between a potential customer and the coveted conversion. And believe it or not, it only takes a few tweaks to turn a mediocre landing page into a sales powerhouse.

Whether you're new to the game or a seasoned pro, this blog will provide you with everything you need to know to build a landing page that attracts clicks and converts them into customers. We'll cover everything from eye-catching headlines to persuasive calls to action. So grab a coffee, sit back, and start creating a landing page that will make your competitors green with envy.

What is a PPC landing page, and why do you need one?

PPC landing pages are specific web pages a visitor is directed to after clicking on an advertisement in a pay-per-click (PPC) campaign. These pages are designed to be highly focused and relevant to the specific advertisement or keyword that the visitor clicked on, with the goal of converting the visitor into a customer or lead.

PPC landing pages are important for several reasons:

  1. Improved Relevance: By providing a landing page highly relevant to the ad that was clicked, you can improve the user experience and increase the likelihood of conversion.
  2. Increased Conversion Rates: A well-designed landing page can help guide the visitor towards a specific action, such as filling out a form or making a purchase, increasing the likelihood of conversion.
  3. Improved Quality Score: The quality score of your PPC campaign is determined in part by the relevance and quality of your landing pages. You can improve your quality score and lower your cost per click by improving your landing pages.
  4. Enhanced Tracking and Analytics: By creating unique landing pages for each ad or keyword, you can more accurately track and analyze the performance of your PPC campaign, allowing you to make data-driven decisions and optimize your campaign for better results.

Overall, creating effective PPC landing pages is essential for any business looking to maximize the effectiveness of its PPC campaigns and generate more leads and sales.

What should a high-converting PPC landing page look like? 

Are you tired of creating landing pages that don't deliver results? Don't just throw copy on a page and hope for the best. Let's look at some real-life PPC examples to see what works best. We've found that the most successful landing pages include:

  • A clear and concise value proposition that aligns with the ad. For example, if you're advertising a weight loss program, your landing page should clearly state the benefits of your program.
  • A focused call-to-action (CTA) that's prominent and easy to find. Whether it's "Sign Up Now" or "Get Your Free Trial," the CTA should be compelling and relevant to the ad.
  • Social proof in the form of customer testimonials, reviews, and ratings. This helps to build trust and credibility with potential customers.
  • An attention-grabbing headline and subheading that speaks to the ad's message. For instance, if you're advertising a new skincare product, your headline might read, "Discover Flawless Skin with Our Revolutionary Formula."
  • Contextual imagery that's visually appealing and reinforces the ad's message. If you're advertising a vacation package, your landing page should feature images of the destination.
  • A fast page load speed, is crucial for maintaining user engagement across all devices.
  • At least one trackable conversion point, such as a form submission or purchase. This allows you to measure the success of your campaign and make data-driven decisions.

Remember, relevancy is key when it comes to creating high-converting landing pages. By aligning your messaging with your ad and focusing on a clear CTA, you can maximize the ROI of your paid campaigns.

10 Tips To Get The Most Out Of Your PPC Landing Page

As a savvy digital marketer, you know that a successful PPC campaign relies on more than just getting clicks. You must keep users engaged and motivated to convert once they arrive on your landing page. Here are some key tactics to make your landing pages work harder for you:

1. Hook them with a Compelling Headline

Your headline should be catchy, intriguing and relevant to the ad that brought them to your page. For example, let's say you're running a PPC campaign for a new video game. Your landing page could feature a headline that taps into the excitement and anticipation surrounding the game's release, such as "Get Ready to Enter a World of Adventure with Our Epic New Video Game."

2. Simplify Navigation for an Enhanced UX

A clean and uncluttered landing page looks better and improves the user experience. Ensure the product or offer advertised in the ad is easy to find on the landing page. Consider removing distractions such as menus or sidebars that may divert attention from the conversion funnel. ​​Navigation that's simple and intuitive allowing users to easily find information about the game's features, system requirements, and pricing.

3. Use an Appealing and Responsive Design

With mobile usage on the rise, it's crucial to use a mobile-responsive theme for your web design to ensure your page looks great on any device. Test your page on multiple devices and ensure all features and content are fully functional and easy to interact with. Design elements that reflect the game's graphics and style, such as background imagery and color scheme.

4. Target with the right keywords

When you run a PPC campaign, you want to ensure every click counts. That's why keeping your keywords relevant to the landing page is crucial. If users click on your ad and end up on a landing page unrelated to their search, they're likely to leave right away.

Focus on message matching to ensure that your PPC landing page matches the keywords. This means that the message in your ad should be similar to the message on your landing page. Use similar phrases, colors, logos, copy, and offers to create consistency.

5. Make your match messaging right

According to a Moz case study, improving the message match can increase your conversion rate by more than 200%. And it can decrease your ad cost per conversion by 69%. That's a huge difference!

To achieve a good message match, make sure that your meta tags include keywords used in your campaign, your headline in the first landing page section is related to your ad's pitch, your graphics are connected to your banner visual elements, and your landing page has the same call to action (CTA) as your ad.

6. Engage Your Audience with Video

Make your PPC landing pages stand out with video content that resonates with your target audience. Whether it's a product demo or an entertaining "how-to" video, incorporating video can effectively showcase your brand and convert more visitors into customers. But remember, the video must be highly relevant to the landing page and offer. Otherwise, it could detract from your conversion goals.

7. Build Trust with Social Proof

Gain the trust and confidence of your audience by including social proof on your landing page. Positive reviews, testimonials, and ratings from previous customers can boost your credibility and convince potential customers to take action. Additionally, displaying trust badges and security assurances can provide peace of mind to visitors, especially first-time customers who may be hesitant to purchase from an unfamiliar brand.

8. Simplify Your Lead Forms

Reduce friction in the conversion process by keeping your lead forms short and sweet. Asking for less information can lead to lower conversion rates, so only request the essential fields you need. A simple form with fields for a visitor's name and email address is a good starting point, but tailor the form to your business goals and needs. Remember, the goal is to make it as easy as possible for visitors to convert.

9. Optimize for Mobile

Don't miss out on valuable mobile traffic! With more than half of internet traffic coming from mobile devices and over half of the eCommerce sales happening on mobile, your PPC landing page must be mobile optimized. At [Company Name], our mobile responsive landing pages automatically adjust to any device. But if you want to go the extra mile, check out our mobile optimization guide for tips on improving the mobile experience on your page.

10. Improve your PPC landing page with data-driven insights

Data doesn't lie! Even if you follow all the best practices, testing your landing page to ensure maximum results is important. Once your PPC landing page is live, monitor your analytics closely to identify any improvement areas. You can also create two landing page versions and run a split test to determine which performs best. This iterative approach to PPC landing page design is the most effective way to optimize for conversions. 

Top 3 Landing Pages We Love

1. Shopify Plus

Landing Pages example - Shopify plus

Shopify is a popular platform for creating online stores, and they are always testing new landing page designs to improve conversions. Their Shopify Plus landing page showcases their expertise in designing high-converting pages, focusing on booking consultation calls with prospects. 

They use professional videos to quickly and effectively convey valuable information to their prospects quickly and effectively. By watching the video and experiencing their powerful credibility, you'll be more likely to book a call with them. Video marketing is a powerful tool, and Shopify knows how to use it to their advantage.

2. Webflow

Landing Pages example - webflow

Landing Pages

Webflow is a website builder that immediately showcases its software's benefits as soon as you land on its page. You can see the credibility of their services through the big websites that have used their platform, and you can start for free, breaking down any entry barriers. 

They highlight that their software is similar to Photoshop, which is a bonus for those already familiar with Adobe's products. With these insights, Webflow makes creating a website with its platform easy.

3. Lyft

Landing Pages example - Lyft

Lyft has become a major player in the ride-sharing market, and its website, landing page, and online funnel are impressive. They target new drivers who want the freedom to control their own schedules. By offering this freedom, Lyft can attract top candidates from their competitors. 

Their landing page is professional, with a giant headline that asks a question to capture your interest. The "Apply to Drive" button implies that getting the position is not guaranteed, which motivates prospects to work harder to impress. By creating this competitive environment, Lyft can attract the best drivers.

Convert inbound interest to booked meetings

Do you need help getting your sales page to convert visitors into customers? Look no further than!

Our all-in-one platform is designed to help you increase conversions on your sales page and boost your revenue. With our powerful suite of tools, you can optimize your website for conversions, easily create high-converting landing pages, and track your results in real-time.

Instant Scheduling: With Instant Scheduling, you can make it easier for potential customers to schedule a meeting with you. By embedding a scheduling widget on your sales page, customers can schedule a call or meeting with you directly without having to go back and forth over email to find a mutually convenient time. This can help reduce friction and increase the likelihood of a conversion.

Personalized Meeting Templates: RevenueHero's Personalized Meeting Templates feature enables you to create personalized templates for meetings or calls. This can help you save time and streamline your sales process using pre-written email templates customized for each meeting type. By providing a consistent and personalized experience, you can increase the likelihood of a conversion.

Conversion Reports: RevenueHero's Conversion Reports feature helps you track your sales funnel and understand where your potential customers are dropping off. With this data, you can optimize your sales process and make adjustments to increase your conversion rates. Understanding where your sales process can be improved can create a more effective and efficient sales funnel that helps you close more deals.

What are you waiting for? Streamline your sales process, reduce friction, and optimize your sales funnel to increase conversion rates. Book a demo today!

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