10 Best Tools To Create Awesome Lead Magnets In 2023!

Madhurima Chatterjee

As a marketer, you must wonder if you could do something to attract a large number of potential customers to your business in a relatively short time span. How cool would it be to quadruple your newsletter subscribers or gain thousands of followers overnight on social media! Well, I am here to tell you that you absolutely can! You just need to create something magical and powerful! You need to create—a LEAD MAGNET!

Lead magnets are one of the most effective ways to attract prospective buyers to your business and its products or services. You can exclusively use them to establish trust in your offers. Not to mention, foster a lasting relationship with them, where they see you as the authority in your niche industry. But most importantly, lead magnets can help you enhance sales and skyrocket revenue generation, boosting your company's growth beyond what you may have ever imagined!

So, how do you get started on creating a lead magnet? In this blog, I will discuss what a lead magnet is, what benefits the right one can bring to your business, and the ten best tools to create the top-performing lead magnets in 2023! Ready to learn the ropes?

Let’s get started!

What is a lead magnet?

Lead magnets are marketing tools that encourage potential customers to click through to your website. They act as a comprehensive no-strings-attached resource for gathering contact details from prospective buyers. 

With this free incentivized content, your objective is to improve the likelihood that visitors from your website or social media channels will join your email list. This will allow you to directly communicate your value and offers to them and eventually convert them into paying customers.

What should your lead magnet ideally do?

  • Offer real value that showcases your company’s integrity;
  • Establish a direct communication channel to keep the customer in the loop throughout the sales funnel; and
  • Persuade the prospect to connect with your brand and its offer at any stage of the sales funnel.

Let’s get to the benefits of lead magnets now.  

Benefits of Lead Magnets

Here we go.

1.Build credibility

With the ungated content of a lead magnet, potential customers can come to bear an idea of your expertise and be enticed to buy from you.

2.Provide direct connection

Potential customers may visit your website or social media page one minute and forget all about you in the next. But when they sign up to your email list, it gives you a direct opportunity to build brand recognition and push yourself to a top-of-mind position regarding your product or service. What’s more—you may be able to target them through other social media channels as well!

3. Increase the chances of conversion

Did you know that 70% of first-time visitors tend never to return to your website? The competition is fierce, and consumers only trust a brand they find valuable with their email addresses. Lead magnets can, thus, be leveraged to capture the attention of your target prospects at the research stage. From there, you can establish effective communication so that when they think of making a purchase, the first brand they think of is yours when they make a purchase.  

4. Qualify leads 

Search intent may lead a wide variety of prospects your way, but most will not be willing (or able) to invest in your product or service. This may be due to a lack of urgency, awareness, or budget. Lead magnets help you sort through your leads and qualify them in a way that you can nurture those bringing the highest value offers to the table.

Characteristics of a great lead magnet

What should your lead magnet do? Here are a few pointers to keep in mind.

1. Provide (insane) value

Information is everywhere in the digital era. So why should a prospect trust you with their contact details? Simple—they would be wowed by the value you provide for free.

2. Allow for specificity

Again, offering generic information will bring your brand reputation into question. Your prospect is looking for something specific, customized for their needs even. Design your lead magnet likewise.

3. Under-promise and over-deliver

Adding a freebie or two inside your lead magnet can go a long way towards making the prospect feel like you are focused on providing them a solution to their problem

4. Highlight your USP

The ultimate goal here is to convert your prospect into a paying customer. Explaining exactly how your solution is the best in the market can help you ace conversions.

5. Be easy to comprehend

The content must be easily digestible and retainable. That is why visuals are a great idea for making an awesome lead magnet.

6. Contains at least one quick actionable tip

There must be one easy action that readers may take immediately and see measurable results. This breeds trust and ensures that they find your lead magnet worth value.

7. Accessible immediately

Once your prospect has trusted you with their contact information, you must make sure that your lead magnet reaches them immediately. This means it must be downloadable or instantly reach their inboxes within seconds. 

Now that you understand what a lead magnet is and how it helps your business let’s check out ten of the best tools in the market that can help you create powerful lead magnets next year! 

10 best tools to create awesome lead magnets in 2023!

Tools to Research Lead Magnet Ideas

1. AnswerThePublic

Ever wonder what your target audience types into a search engine that brings them to your website or social media channel? Or what are the burning questions surrounding the niche problem(s) your product or service solves for? 

Well, AnswerThePublic is the tool that scours the web to present to you real questions that your target audience has in relation to keywords relevant to your business.

Simply enter keywords your business can be found online for into their “Search” panel and make a lead magnet that answers these questions—an eBook, white paper, or explainer video can easily be made out of the information.

answer the public

2. HubSpot Blog Ideas Generator

Detailed blog posts that target specific pain points of your target audience and provide actionable solutions for them to make their lives hassle-free can be great lead magnets. It not only makes your prospects feel heard and seen but also apprises them of your expertise in that subject matter. 

Posting blogs regularly on your website (or your Medium company blog channel) can generate great organic traffic for you, but you cannot possibly keep minting out new topics endlessly. That is where the HubSpot Blog Ideas Generator comes in. 

Just type in some keywords relevant to your products or services, and sit back as this tool gives you multiple blog title options to write about and utilize as powerful lead magnets.

hubspot blog topic generator

3. Google (or any search engine, in fact!)  

Google is a goldmine of data, being the most widely used search engine. But truly, any search engine works for extracting insights on key topics relevant to the target audience of your products or services.

Let’s explain this with an example. Suppose you are a digital marketer looking for “ways to generate inbound leads”. 

The minute you type this into Google or any other search engine, you are served up with the most trending content on this topic, including insights on what your potential leads may be looking for. Gather relevant data and convert it into a detailed article or an e-Book, and voilà, you have got yourself an attractive lead magnet!

Tools to Design Lead Magnets

Whether text, audio, or video, you can use many tools to create powerful lead magnets. Here are some of my favorites!

4. Canva

There is not much this versatile designing tool can’t do. The best thing about Canva is that absolute beginners can use it; even its FREE version has a wide variety of options you can explore your designing skills with. Not to mention templates for almost everything—from resumes to Instagram posts and even video stories!

With Canva, you can design simple graphics for social media channels like checklists and infographics and even design e-Books and slide decks from scratch! 

You can save them in various formats, like .pdf or .jpg, and much more, or simply hyperlink to a particular website page, making them downloadable or otherwise. It is the perfect tool for creating visually-appealing lead magnets.

5. Shutterstock

Would you like reading chunky blocks of text loaded with brain-melting information? Probably not. That’s why pictures are a great way to visually entice the prospect and actually get them to like how you present them with relevant information in the form of your lead magnet. 

So, where would you get hundreds and thousands of high-quality, attractive images, graphics, vectors, or illustrations? On Shutterstock, of course. Create an account for FREE and get access to high-quality royalty-free stock images to spruce up the presentation of your lead magnets.

6. Loom

Making videos may not be right up your alley, and it is not just you! 43% of content marketers feel that they don’t use the power of video to its full potential, and the reason behind it may be the lack of skills pertaining to video filming and editing. 

With Loom, you can easily record and share videos, especially screen recordings involving yourself or otherwise. If you want to use lead magnet content as an educational or training tool, you may need high-resolution screenshots or videos of the procedures you outline. Using Loom, you can directly record and share these videos these instructional screen recordings (or screen-castings) or video clips directly from your browser window.


7. Interact

Did you know that the average quiz-style lead magnet has a lead capture rate of 31.6%

Interact is a quiz-builder tool that creates lead magnet quizzes to boost engagement and encourage prospects to sign up for your email list.

In order to add people who take your quiz to your email list automatically, it also seamlessly connects with the majority of CRMs and ESPs.

Interact can challenge potential visitors to your website to take part in entertaining trivia quizzes or personality assessments, and can act as a great lead magnet, using the elements of curiosity and humour (like wouldn’t you want to try a quiz that’s headlined "What kind of onion are you, based on the way you shop?").

This tool also enables you to examine how users interact with your quiz (such as where they leave off), allowing you to collect information and gradually enhance your lead magnet, to capture more leads in the future.


Tools for Promoting Lead Magnets on Your Website

8. OptinMonster

With OptinMonster, you can target the correct visitors with promotional lead magnet pop-ups and messaging on your website, unlike a landing page where users need a direct link. You may more easily convert visitors with the help of email subscriber forms and pre-included promotional pop-up templates. 

OptinMonster is a fantastic tool to consider if you want to make designing pop-ups and gathering leads less labor-intensive. Creating automated lead generators has always been challenging! Some of its features include:

  • Geo-tagged targeting: which helps you target prospects with relevant campaigns based on their geographical locations;
  • Exit-intent technology: which helps detects the user’s mouse behavior and shoots them a targeted message right as they’re leaving your website; and,
  • 2-step optins: that convert any image or link into an optin form (proven to boost conversions by 785%)

You can build intelligent campaigns using multiple pre-templatized options, target the right prospect at the right time and easily personalize, segment and target your ideal audience to ensure maximum conversions.

9. LeadPages

This tool helps you build eye-catching and mobile-responsive landing pages that convert clicks into customers. You can DIY the pre-included templates to build attractive offers that your target audience simply cannot say “no” to. 

Not just landing pages, you can use Leadpages to create non-intrusive alert bars that capture your ideal prospect’s attention and increase conversions. You can also create pop-up forms that nudge them at the peak of their interest to explore further your website or exciting features of your product or service. Another advantage of this tool is that it integrates with many different email service providers, making it simple to gather and add leads to your email list.


10. Clickfunnels

Designing a marketing funnel is the ultimate way to capture qualified leads and nurture them into paying customers. But creating one involves many steps and can be quite overwhelming, right?    

Enter ClickFunnels. With this software, you don't need any technical knowledge to construct attractive sales funnels. Everything from opt-in to sales and thank you pages can be made using ClickFunnels. You may also use it to run and host webinars (which are one of the most effective ways to generate leads for B2B businesses).

Here’s what you can create with ClickFunnels—sales pages, landing pages, blogs, sales funnels, websites, email drip campaigns, A/B testing campaigns, online courses, global products, workflows, and much more! It is truly a versatile tool for creating a plethora of effective lead magnets that can get your qualified leads ready to convert to revenue-generating avenues for your business!

click funnels

What’s next after creating a lead magnet and capturing leads?

Even if creating your lead magnet requires significant labor, employing the correct tools can help you streamline and maximize your efforts. As you can see above, several tools are available to assist you in increasing your subscriber base and sales revenue.

But capturing tonnes of leads is not the endgame—it is attracting the attention of the right ones! Sales-qualified leads are the ones primed to become paying customers since they have an urgent need for your solution and can afford to invest in your product or service. So how do you qualify your leads?

Easy! Using RevenueHero! But what is it?

RevenueHero is a lead qualification and distribution software that qualifies your leads and prioritizes them based on high-value offers. Here’s what it does: 

  • Instantly qualify form submits
  • Assign meetings to the right rep
  • Schedule meetings right on your website

Would you like to learn more? Schedule a demo now!

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