Lead Conversion Rate Calculator

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For SaaS, the estimated visitor-to-lead conversion rate is 7%. 

Your lead conversion rate is a telltale of how well your business performs. It is the metric that measures the number of leads converted into customers. Hence, it is vital to track this metric.

A lead conversion rate calculator can help you track your lead conversion rate, which is what today’s blog is all about. 

Let’s find out more on this topic!

How to calculate your lead conversion rate?

To calculate your lead conversion rate manually, divide the number of new customers (paid) by the total number of leads received.

Lead Conversion Rate = Number of new customers/ Total number of leads

Let’s take an example.

Your PPC ad campaign generates 200 leads per month, and of those leads, 20 convert to customers. So then, your lead conversion rate would be 10%. Thus, for your future PPC campaigns, you can estimate that 10% of your garnered leads will convert into paying customers.

Similarly, if your website generates an average of 60,000 visitors per month, you capture 3000 leads. Then, your lead conversion rate would be 5000/60,000 = 12%.

How to use our Lead Conversion Rate Calculator?

Want to calculate your lead conversion rate easily and faster? 

Our lead conversion rate calculator can help you determine how many new paying customers you have earned. 

Follow the steps and get your lead conversion rate quickly.

Step 1: Gather the data you need to calculate your lead conversion rate – the total number of leads generated and the number of new customers in a specific period. 

Step 2: Enter the number of leads in the first field and the number of new customers in the second field.

Step 3: Hit ‘calculate’, and you will get your lead conversion rate. 

You can then download your results or note them down to perform a quick analysis to identify areas that require improvement. 

Benefits of Using our Free Conversion Rate Calculator

Our free lead conversion rate tool has several benefits, like:

Set realistic business goals

Your lead conversion rates help you determine the total number of sales completed in a specific period. Thus, you will be able to set better sales goals for the future. Also, you will be able to identify what methods work best for your business and what needs to be changed. 

Track campaign success

Using our lead conversion rate calculator, you can accurately determine how your new marketing campaign has performed by indicating how many leads have converted into paying customers.

Forecast business growth

Our lead conversion calculator can give accurate lead conversion rates for specific timeframes. Thus, by analyzing the lead conversion rates, you can estimate your growth for the future period. You can also estimate future growth rates based on your lead conversion rate record.

Boost conversions

Our lead conversion rate calculator gives you a better insight into how well your marketing efforts are working. Thus, you can change a few methods to ensure your conversions increase and your business grows quickly.

FAQs

What is lead conversion rate?

Lead conversion rate is the metric that indicates the total number of leads successfully converted into paying customers within a specific period. In other words, the lead conversion rate helps you determine the percentage of visitors who made a purchase.

Why is lead conversion rate important?

The lead conversion rate is significant because it indicates the success of your marketing strategy. High lead conversion rates indicate successful marketing efforts, whereas low conversion rates indicate that you are losing leads at different stages of the sales funnel. Thus, if you have low conversion rates, you can identify the problem areas and improve for better growth.

How can I calculate the lead conversion rate?

There are different strategies to improve lead conversion rates. However, you can implement the best approach once you identify the areas that need improvement. A few common techniques are improving CTAs, building a more targeted marketing campaign, making website changes to engage visitors, better lead nurturing strategies, and more.

How can I improve my lead conversion rate?

There are different strategies to improve lead conversion rates. You can implement the best strategy once you identify the areas that need improvement. A few common strategies are improving CTAs, building a more targeted marketing campaign, making website changes to engage visitors, better lead nurturing strategies, and more.

Work with RevenueHero to Increase Lead Conversion Rates

Not only can our lead conversion rate calculator help you get accurate lead conversion rates, RevenueHero can also assist you in improving them. The lead distribution platform can automate everything between web form fill-up and lead meetings. 

With RevenueHero, you can automatically route qualified leads to the right sales reps and instantly schedule meetings without wasting time.