How to build a high-converting landing page using templates?

Soundarya Durgumahanthi

People who said, “Shortcuts don’t guarantee success” might not have heard about landing pages. Otherwise, companies with landing pages wouldn’t have generated 7 times more leads than others. Landing pages are the necessary shortcut to your business’s overview to boost your online presence, get more interested customers, and take your business to new heights. With a clear and compelling value proposition, landing pages can easily convince visitors to become leads by including a prominent lead capture form and a clear call-to-action. 

Landing pages are so compelling that 77% are positioned as home pages. However, how do you create one? Is building a landing page from scratch a good idea? Or would you rather use a landing page template and spend that time on something more important? Let’s explore the best options for creating a high-converting landing page. 

How to create a high-converting landing page? 

No manual guarantees your landing page’s success. Conversion rates are industry-specific, which can guide you in setting a conversion rate target for your landing page. However, to start with, you also need to have a sound understanding of your brand personality apart from basic web designing skills. Here are a few tips for creating a high-converting lead generation landing page. 

  1. Define your target audience: Understand your target audience's needs and pain points. This will help you create a landing page that addresses their concerns and speaks to them in a language that resonates.
  2. Understand your competitors: Research your competitors' landing pages to understand what they're doing right and what they're doing wrong. Use this information to create a landing page that stands out from the competition.
  3. Use a clear value proposition: Communicate your product/service value to the customer. Use headlines and images that grab attention and clarify what the customer will gain by converting.
  4. Keep it simple and clean: Avoid clutter and distractions on your landing page. Stick to a simple design that focuses on the most important information and calls to action.
  5. Use high-quality images and videos: Use high-quality images and videos to enhance the user experience and make your landing page more visually appealing.
  6. Create a sense of urgency: Use language and design elements that create a sense of urgency, such as limited-time offers or low-stock warnings, to encourage conversions.
  7. Test and optimize: Test different elements of your landing page, such as headlines, images, and calls to action, to see what works best. Use the results to optimize your landing page for maximum conversions.
  8. Personalize the experience: Use personalization techniques, such as dynamic text replacement, to make the landing page more relevant to the visitor and increase the chances of conversion.
  9. Use social proof: Use customer testimonials, reviews, and badges to build trust with your prospects and engage them in purchasing your solution. 

What to consider while building a lead generation landing page using templates?

A landing page is part of a larger conversion funnel; therefore, it should be designed and optimized to guide visitors toward the desired action (in this case, filling out the form and becoming a lead). Building a landing page with templates is a great idea, but there are a few points to consider to make your landing page a lead-generating machine. Here are a few of them. 

  1. Headline: The headline should be clear, concise, compelling, and accurately reflect the page's content. It should also be prominently displayed to grab the attention of visitors.
  1. Form placement: The form used to collect lead information should be prominently placed on the page, above the fold, so visitors do not have to scroll down to find it.
  1. Form fields: The form should ask for only the most essential information, such as name and email address, to minimize friction and increase the likelihood of visitors completing the form.
  1. Call-to-action (CTA): The button should be prominent, contrasting, and clear. It should also use action-oriented language that encourages visitors to take the right action, such as "Get my free guide" or "Sign up now".
  1. Design and layout: The design and layout of the page should be clean, simple, and easy to navigate. Avoid clutter and ensure that the page loads quickly.
  1. Trust elements: Trust elements such as customer testimonials, security badges, and money-back guarantees can help increase visitors' trust and confidence in the offer.
  1. Mobile optimization: As most of the internet traffic comes from mobile devices, it is essential to ensure that the landing page is fully optimized for mobile viewing.
  2. A/B Testing: A/B testing allows you to test different versions of your landing page to see which one performs better. For example, you can test different headlines, form placements, or CTAs to see which generates the most leads.

When building a lead generation landing page, be prepared for continuous iterations. Stop the guesswork on what visitors want from your landing page and use tools such as heatmaps, lead-gen and eye-tracking software to gauge visitor behavior and conversion rates.

Top 6 websites to find the best landing page templates

Many websites offer landing page templates that you can use to build your landing page. Here are some popular websites that you can use to build landing pages with templates:

  1. Unbounce: Unbounce’s landing page builder offers various responsive landing page templates for different industries. It also offers a drag-and-drop editor, A/B testing, and the ability to integrate with other marketing tools.
  1. Leadpages: Leadpages is another popular landing page builder that offers a large selection of responsive landing page templates. It also offers a drag-and-drop editor, A/B testing, and the ability to integrate with other marketing tools.
  1. Instapage: Instapage offers a wide variety of responsive landing page templates, a drag-and-drop editor, A/B testing, and the ability to integrate with other marketing tools.
  1. GetResponse: An all-in-one marketing platform, GetResponse offers landing page templates, email marketing, automation, and more.
  1. Landingi: Landingi’s landing page builder offers a wide variety of responsive landing page templates, a drag-and-drop editor, A/B testing, and the ability to integrate with other marketing tools.
  1. ClickFunnels: Designed to maximize sales, ClickFunnels’s landing page templates come with a drag-and-drop editor. It also offers A/B testing, analytics, and the ability to integrate with other marketing tools.

Create more conversions with your landing pages 

As you become more experienced with landing pages, you'll have the opportunity to analyze their performance and adjust your marketing strategy accordingly. With RevenueHero, make every form submission on your landing page a success, instantly schedule meetings to engage your prospects, and route meetings from target accounts and named accounts to the right owners in real-time. Scale your lead generation campaigns to the next level with RevenueHero. To know how, schedule a demo

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