10 Great Ideas to Improve Your Online Conversion Rate for your Website

How well are your sales and marketing efforts working? Are they producing effective results? 

If your marketing and sales efforts fail to optimize conversion rates, they are just wasted time, money, and energy. So, you must ensure that your efforts bear the fruits of success and help you boost your conversion rates. 

If you are looking for a few great conversion rate ideas, you are at the right place, my friend. In this guide, I will give you ten brilliant and actionable conversion rate ideas that can change your business game. 

So, without any delays, let’s dive right in!

10 Superb Ideas to Improve Your Online Website Conversion Rates

Being happy with a good flow of website visitors is great, but if they do not convert by taking the desired action, your happiness may not last long. 

If visitors aren’t converting, know that something isn’t working as it should. Hence, it Is critical to identify the loopholes and work towards improvement.  

Here are 10 amazing conversion rate ideas that can help you optimize your website conversion rates.

1. Create Content for Different Sales Funnel Stages

Prospects at different stages of your sales funnel look for different types of content out of curiosity to know more about your products and services. 

Relevant and valuable content helps you reach your prospects with the ideal information and message across multiple channels and increase your brand awareness. Once you create the perfect content for your audiences, you can boost your online web conversion rates.  

So, think about what your prospects want at each sales funnel stage and what content would answer all their queries. Here are a few examples to make the content stuff clearer. 

In the Top-of-The-Funnel (TOFU) stage, your prospects considering your product or solution early will detail the features and benefits of your product. So, the content types your TOFU stage prospects require could be;

• Short videos
• Blog posts
• Infographics

On the other hand, in the Middle-of-the-Funnel (MOFU) stage, your target market may be interested in content that describes your product use cases and articles on products that complement their existing tools stack. The best content type for the MOFU stage may include:

• Detailed guides
• Case studies
• White papers

Lastly, in the Bottom-of-The-Funnel (BOFU), your prospects may benefit from reading content that helps them compare different brands with similar solutions. So, you can create such content while showing that your product fulfills your prospects’ needs the best. The best content type in the BOFU stage are;

• Customer stories
• Competitive comparisons
• Detailed specifications, tutorials, and demo videos. 

2. Leverage Consumer Intent Data to your Advantage

Before telling you to leverage intent data, let me tell you what intent data is. 

Intent data is behavioral data about an individual’s online activities – from their gender, keywords they search, to the products they purchase. Essentially, collecting intent data is all about smart marketing research that discloses a prospect’s buying potential. 

Consumer intent data can help you target and connect with high-potential customers looking for solutions similar to your product. Identifying the exact intention of specific users can help you make informed decisions depending on the reliability and accuracy of your data. 

So, what can leveraging consumer intent data help you with? 

• Generate personalized content
• Find new prospects
• Increase conversions and customer retention
• Pass on high-quality and potent leads to the sales team
• Reduce the sales cycle. 

Once you gather all consumer intent data, you can analyze and interpret them to target high-intent audiences. Thus, there will be a higher possibility of boosting online website conversions.

3. Implement Account-Based Marketing

Have you heard of account-based marketing?

Account-based marketing is a B2B marketing strategy that companies use to target small prospect groups or individuals rather than targeting a wide section of the audience to capture as many customers as possible. 

As a B2B company, you may have a plethora of clients, but treating them all the same, may not work. In other words, a generic marketing approach won’t do well here. So, try implementing account-based marketing tactics to sort out the most valuable accounts. 

A solid account-based marketing approach can help you personalize your marketing efforts to specific accounts. Thus, you can target these potent prospects better and tailor your solutions according to the account’s needs and problems. Here are a few ways to personalize marketing for specific accounts:

• Host webinars
• Create custom landing pages
• Send personalized emails
• Attend enterprise events to engage your large accounts effectively. 

Therefore, through your account-based marketing tactics, you can deliver better marketing efforts and boost your online conversion rates significantly.

Want to know about account-based marketing? Click here. 

4. Provide Live Chat Assistance to your Website Visitors

Do long wait times annoy you? I am sure they do. Because according to data, 90% of customers consider an ‘immediate’ response as important or very important when they have a customer service-related query. And 60% of customers define ‘immediate’ as 10 minutes maximum. The faster, the better. 

Live chats empower you to assist your website visitors in real-time. Engaging with customers and helping them out when they need assistance the most positively impacts customer experience. Hence, it impacts customer satisfaction and conversions, generating maximum ROI. 

According to research, 79% of businesses implementing live chat witnessed increased sales, revenue, and customer loyalty. Moreover, 38% of consumers are more likely to buy from a company that offers live chat support.

So, here’s what live chat support can result in;

• Increase sales conversions
• Boost customer satisfaction
• Higher customer lifetime value 

5. Deliver the Right Value Proposition to your Target Audience

When planning your website content, one thing that you must cross-check is your brand’s value proposition. Getting the value proposition right is significant to optimize conversion rate and improving your marketing strategies across multiple channels. 

Your brand's value proposition plays a great role in creating the first good impression. It communicates to your potential customers that you have got exactly what they’re looking for. 

Your brand’s value proposition is all about promising to deliver great value to customers via clear features and solution-oriented content. So, keep your value proposition clear and create a sense of urgency in customers to buy your products or services. 

Here are a few ways to use your value proposition to optimize conversion rates. 

• Stay clear about your value proposition – What is it? For whom is it? How it is useful for people?
• Highlight your product benefits to ensure that your value proposition works. 
• Use the right language and tone for your value proposition. Make sure that it is relatable and that customers can connect with it. 

You can optimize conversion rates and generate higher revenue with the perfect value proposition. 

6. Improve Content Syndication for Better Engagement

Though content syndication sounds like a heavy word with a difficult-to-understand process, it is quite simple. 

Content syndication involves promoting your content to make it visible to your ideal target customers. For instance, when designing a campaign, effective content syndication involves;

• Promotion of relevant content with paid ads
• Targeted outreach to decision-makers.
• Leveraging distribution platforms to boost the reach

Content syndication is a softer sell than a sales pitch. Hence, it is highly effective. For example, reaching out to a key decision-maker with relevant and valuable content will make them interested and, thus, you can initiate a conversation. Here, the key is that you are offering value to your customer upfront.

Overall, your efforts in creating content and promoting it impacts conversion rates positively. You can gradually increase your ROI by optimizing your conversion rates. 

7. Streamline Workflows with Automation Tools 

One of the most beneficial conversion rate ideas is implementing automation tools and streamlining your workflows. 

Suppose your strategies are working great and driving leads into your sales funnel. Next, you must nurture the leads to move them toward a conversion. But if you’re dealing with high lead volume, there are chances that you’ll easily let qualified leads slip through the cracks. Thus, you need a few systems in place to manage this risk. 

For instance, RevenueHero is an inbound conversion tool that automates the entire lead management process. The tool helps you qualify leads and automatically routes them to the right sales reps based on predetermined criteria. Also, RevenueHero helps potential customers instantly schedule meetings considering their and the sales reps’ availability.

Similarly, there are different automation tools like CRM, content management systems (CMS), analytics systems, social media content tools, and many more. 

However, make sure you choose automation tools that bridge a gap or provide real benefits to productivity and help you optimize conversion rates. Also, the tools must look after how you engage with your target audience. 

8. Leverage AI Chatbots to Boost Conversion Rates

Have you started leveraging smart AI chatbots t optimize conversion rates? If not, deploy bots soon!

Deploying AI chatbots automates support and can be excellent for optimizing your website conversions. Bots help you reach out to a larger audience group as well. 

AI chatbots can help you prequalify leads during rush hours or when your sales reps are unavailable. You can create specific questionnaires and feed your bot the questions to qualify leads. Then you can direct the leads to the sales team.

AI bots can be of great help to the customer support team. They can engage customers 24/7, respond to their queries and reduce the support tickets backlog. 

So, how can AI chatbots optimize conversion rates?

• Bots can respond to customers within seconds and improve the chances of conversion. They can also assist them in navigating through the website and finding what they are looking for. 
• AI chatbots can instant engage website visitors. In fact, data says that chatbots handle 68.9% of chats from start to end. Also, the average satisfaction rate of bot-only chats is 87.58% which indicates that they can help you improve your customer experience. 
• Bots can also generate and qualify leads by asking sales questions and collecting lead information. They can direct them to the next stage of your sales funnel. 

9. Reduce Website Friction to Improve Conversion Rate Optimization (CRO)

When customers come across your offer, they may have their own thoughts about accepting it. It is tough to address customer doubts and hesitations online. Therefore, you must address all the possible issues in your sales copy right away to optimize conversion rates. 

So, how do you reduce friction?

List all the possible and most common hesitations and objections potential customers may have when they visit your website. Then, create your sales copy by adding maximum information that addresses the listed concerns. 

Further, you can also use website surveys to identify the reasons behind visitor frustration. Moreover, you can collect real-time feedback from actual website visitors while they navigate through it. 

Here are a few tips to reduce friction and optimize conversion rates. 

• Highlight benefits in your landing page headline. Make sure your visitors immediately understand what you offer as they land on your website. Precise and simple copy helps visitors to make decisions faster.
• Provide tabs for technical information and free trial details. This will prevent cluttering the webpage and overwhelming the audience with your copy. 
• Provide buttons to direct visitors to learn product key features and benefits. It will help you simplify the landing page and, at the same time, convey relevant information to customers. 

10. Incentivize Customers to Take Immediate Action

Encourage your website visitors to take action by offering instant discounts and other incentives. In fact, research tells that 75% of consumers favor companies that offer rewards. So, don’t miss out on this opportunity to optimize conversion rates. 

When it comes to boosting website conversions, incentives motivate visitors to take immediate action. They create a sense of urgency (or FOMO) and trigger action to enjoy the rewards. Limited-time offers, bonus discounts, gifts, coupons, free trials, extended trial periods, and other incentives can push consumers toward making a quick decision about a potential purchase. 

Grab attention by using numbers and countdown timers to show that your offer is for a limited period. 

However, while time-sensitive offers work well, you must ensure they reach the maximum number of people within a limited time. This way, your campaigns can reach out to a large set of potential customers and, thus, help you to optimize conversion rates.  

Wrapping Up

You cannot grow your business if you cannot convert maximum leads. The more deals you close, the higher your revenue and bottom line ROI will be. So, these ten conversion rate ideas are something you must consider. 

The key to all the above-mentioned ten ideas is knowing your target audience and understanding their needs. Then you can highlight your product benefits and persuade them that your product can effectively address their needs. 

Start planning your strategy to optimize conversion rates, and don’t forget to check out the RevenueHero platform. This conversion tool can automatically route leads, prioritize them, schedule instant meetings, taking care of your overall lead management process.