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Picture this. You are the marketer with a website (that you have spent days and months perfecting) attracting tons of visitors every day but only registering a measly fraction of conversions. If this makes you go.
Then we have something awesome in store for you!
Raising your conversion rates doesn’t involve rocket science—you can do it simply by making your buyer’s journey seamless and delivering an excellent customer experience. This is primarily what conversion optimization targets. You need to enhance certain aspects of your web and mobile sites to extract sales from the leads you already have or the repeated visitors who need a little push to convert!
In this blog, I will discuss the goals of a conversion strategy and the best ways you can increase your web and mobile site conversion rates to maximize sales volume and revenue generation for skyrocketing business growth in 2023!
Let’s get started!
First things first. What is a conversion marketing strategy?
Conversion marketing is a digital marketing methodology aimed at increasing the proportion of site visitors who convert into paying customers. It is conducted to convince the prospective buyer to purchase or perform a specific activity. This could include signing up for a webinar or submitting a contact form—which may lead to sales. Instead of only attempting to boost traffic, conversion marketing focuses on strategies that increase conversions.
To develop comprehensive marketing campaigns that cover every stage of the buyer's journey, conversion marketing integrates with other online marketing tactics, such as lead generation and search engine optimization (SEO), to boost sales volume.
The goals of conversion marketing strategies include:
Let’s get to the juice now! These are the 6 best ways to increase your web and mobile site conversion rates.
You must set a goal that you can use to measure your website’s conversion success—before you start to optimize it for better conversion rates. It can be anything from your ideal prospects signing up for your newsletter, downloading an e-Book, or purchasing a trial for your product. Now that you know where to start, let’s check out 7 ways you can optimize your conversion rates.
How can you determine what works best for your website if you don’t experiment with a couple (or more) options? Easy answer, you cannot.
A/B testing, often known as split testing, is a method for improving your website's conversion rate—precisely, its capacity to convert visitors into customers. For example, you could conduct an A/B split test to discover which set of headlines, copy, or visuals performs better if you had two options and weren't sure which one to utilize.
Here is how you go about it. You designate a different headline for your two alternate pages (page A and page B). Software used for A/B testing sends 50% of incoming traffic to page A and 50% to page B. There is a call to action on both pages, and you count how many people responded by the end.
The web page that generates the most conversions—wins!
58% of marketers use A/B testing, one of the most popular ways to increase conversions for your web and mobile sites.
Now you need clarification about which aspect of your website to test. In selecting them, you need to consider two things—the potential revenue each test may generate and the resources you need to make them live. In addition, you must test one aspect at a time, as multiple changes may mislead you in identifying what caused the conversions to increase.
Here are a few aspects you can test:
If you have traffic, you should A/B test different aspects of your website. It is also advisable to continue testing even after you have found a winning wireframe, as there is always something better you might land on, and you should see what it is before your competitors do it!
When you have a foundation to build on, you should not overwhelm yourself by starting from scratch. Of course, I am talking about your already-existing website!
Your website will have data points to show how visitors navigate the interface and where they face the least (or the most) resistance.
Here’s how CRO tools help:
You can start with Google Analytics for free. It gives you information on the traffic, user demographics, and past and present conversion rates for your site. It also provides you with a wealth of data on user origin, average time spent on each page, and whether or not users are "bouncing" off and back on again.
If you can grasp all this, you'll be halfway to improving your site's user experience and conversion rate.
A unique value proposition makes your product or service stand out in the market and compels your target audience to invest in your offer. It is the main reason a potential customer should buy from you. In addition to “what’s my benefit”, customers also want to know "why I should trust to invest in you". Therefore, your unique proposition must serve to make your customers feel.
That is when they will be willing (and positively excited!) to invest in your product or service.
Changing your headlines, taglines, copy, and visuals can lead to more conversions, but only if your value proposition is simple, concise, and attractive! Your customer shouldn’t have to fumble to find the value within your offer; instead, it should be visible to them, clear as day.
Here’s what a good unique value proposition must possess:
It takes a lot of thought to develop a value proposition, so consider what makes your business, products, and services stand out. Then, continue testing for the best results!
Cluttering your prospect’s minds with sales offers can often hurt conversions. You must remember that most of your website visitors may just be browsing and not interested in spending money on your product or service.
So how do you get them to commit? Simple. Provide free value and build trust with your consumers. Let me help you with an example.
What are your consumers looking for?
To learn more about conversion marketing.
What do you want?
To sell them your CRO tool.
How should you approach conversion?
Now that you know how to build an effective sales funnel, keep it manageable with unnecessary bottlenecks. You may significantly increase conversion rates by removing users' requirements to register accounts or providing several payment options.
Do your customers have to complete too many forms before purchasing from you? Do you have them browse through mountains of content and details before allowing them to join up for the free trial? Understand where your visitors face the most friction while converting into customers, and do away with those elements.
Examine the current funnel of your website to better comprehend all of this by mapping out the user path, finding the drop-off points, and developing solutions.
You may reduce the time and effort needed from your consumer by eliminating all diversions and distractions—and swiftly move them from contact to conversion.
Was everything too complicated, or did it just take too long?
Is a 10-year-old able to navigate your website and purchase something? If yes, then you are right on!
Making your web and mobile interface super intuitive can skyrocket your conversion rates. Here are a few things to keep in mind:
Converting visitors into customers is a game of confronting and successfully eliminating their objections. You can, thereby, always be open to facing friction head-on!
Addressing your potential customer's conscious and subconscious concerns is easy during face-to-face interactions. But how can you do that online?
One way is to evaluate these while crafting your value propositions and positioning and answering any questions that might arise in the minds of your sales copy.
Make a list of all the probable questions and objections that your potential customers might have as a first step. Next, address and put their fears to rest by including relevant information in your sales copy. The list may consist of concerns like:
You can ask for outside opinions, conduct user testing, and ask your consumers to identify any potential concerns they may have to tackle these friction points better.
You can also ask your website visitors to participate in surveys where they can answer relevant questions that stop them from purchasing.
One of the advantages of having a well-curated website is that it legitimizes your business. This means that when a customer invariably asks…
…you can more than convince them of your credibility with the content that you have put out on your website. From there, converting hesitant buyers into satisfied customers is smooth sailing.
So how can you breed brand trust amongst your target audience? Including these elements on your website can help!
Increasing your conversion rate does not have a “one-size-fits-all” strategy; it needs both quantitative analysis, educated guesswork, and a sound understanding of your target consumer base.
Cultivating good customer relationships and delivering excellent customer experience though, can go a long way in boosting your conversion rates. How can you do that with a steady stream of leads pouring in and multiple business activities that you need to perform on priority?
You can implement an instant meeting scheduling tool like RevenueHero!
But what is it?
RevenueHero is a lead qualification and distribution platform that helps you get the most out of your CRO efforts with its instant meeting booking feature.
You can increase your form-to-meeting conversion rates by double using RevenueHero.
With RevenueHero, your website visitors are directed to your “Contact Us” page to immediately book time on your sales team's calendars, matching their expressed intent. You can use this software to qualify, distribute, and schedule meetings between your sales team members and potential customers immediately from your website or landing page. The qualifying leads are ranked according to how likely they are to generate money for your business.
These are some more features of this platform:
Do you want to know more? Schedule a demo right away!
Assign meetings to the best rep right on your landing page