How To Increase Your Conversion Rates?

Madhurima Chatterjee

Picture this. You are the marketer with a website (that you have spent days and months perfecting) attracting tons of visitors every day but only registering a measly fraction of conversions. If this makes you go. 

Then we have something awesome in store for you!

Raising your conversion rates doesn’t involve rocket science—you can do it simply by making your buyer’s journey seamless and delivering an excellent customer experience. This is primarily what conversion optimization targets. You need to enhance certain aspects of your web and mobile sites to extract sales from the leads you already have or the repeated visitors who need a little push to convert!

In this blog, I will discuss the goals of a conversion strategy and the best ways you can increase your web and mobile site conversion rates to maximize sales volume and revenue generation for skyrocketing business growth in 2023!

Let’s get started!

What are the goals of a conversion marketing strategy?

First things first. What is a conversion marketing strategy?

Conversion marketing is a digital marketing methodology aimed at increasing the proportion of site visitors who convert into paying customers. It is conducted to convince the prospective buyer to purchase or perform a specific activity. This could include signing up for a webinar or submitting a contact form—which may lead to sales. Instead of only attempting to boost traffic, conversion marketing focuses on strategies that increase conversions.

To develop comprehensive marketing campaigns that cover every stage of the buyer's journey, conversion marketing integrates with other online marketing tactics, such as lead generation and search engine optimization (SEO), to boost sales volume.

conversion marketing strategy

conversion marketing strategy

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The goals of conversion marketing strategies include:

  • Providing value to your customers through your products or services;
  • Enhancing the quality of user experience;
  • Establishing direct channels for communication to foster strong client relationships; and,
  • Converting hesitant prospective buyers into happy advocates of your brand. 

Let’s get to the juice now! These are the 6 best ways to increase your web and mobile site conversion rates. 

7 best ways to increase your conversion rates

You must set a goal that you can use to measure your website’s conversion success—before you start to optimize it for better conversion rates. It can be anything from your ideal prospects signing up for your newsletter, downloading an e-Book, or purchasing a trial for your product. Now that you know where to start, let’s check out 7 ways you can optimize your conversion rates.

1. Perform A/B testing

How can you determine what works best for your website if you don’t experiment with a couple (or more) options? Easy answer, you cannot. 

A/B testing, often known as split testing, is a method for improving your website's conversion rate—precisely, its capacity to convert visitors into customers. For example, you could conduct an A/B split test to discover which set of headlines, copy, or visuals performs better if you had two options and weren't sure which one to utilize.

Here is how you go about it. You designate a different headline for your two alternate pages (page A and page B). Software used for A/B testing sends 50% of incoming traffic to page A and 50% to page B. There is a call to action on both pages, and you count how many people responded by the end.

The web page that generates the most conversions—wins!

 A/B testing

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58% of marketers use A/B testing, one of the most popular ways to increase conversions for your web and mobile sites.

Now you need clarification about which aspect of your website to test. In selecting them, you need to consider two things—the potential revenue each test may generate and the resources you need to make them live. In addition, you must test one aspect at a time, as multiple changes may mislead you in identifying what caused the conversions to increase.

Here are a few aspects you can test:

  • Home page headlines;
  • Landing page copy + visuals;
  • Page navigation and layout;
  • Unique value propositions; and,
  • Media, like videos, widgets, etc.

If you have traffic, you should A/B test different aspects of your website. It is also advisable to continue testing even after you have found a winning wireframe, as there is always something better you might land on, and you should see what it is before your competitors do it!

2. Use CRO tools to understand conversion points from user behavior

When you have a foundation to build on, you should not overwhelm yourself by starting from scratch. Of course, I am talking about your already-existing website!

Your website will have data points to show how visitors navigate the interface and where they face the least (or the most) resistance. 

user behavior

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Here’s how CRO tools help:

  • These tools and analytics help you understand which pages visitors visit, how much time they spend on your website, and how they navigate it from start to finish.
  • These tools also tell you which pages they are dropping off, which can be better optimized to prevent such actions.
  • CRO tools give you insight into your potential customer’s minds, which can aid you in learning more about user behavior and delivering a better customer experience.   

You can start with Google Analytics for free. It gives you information on the traffic, user demographics, and past and present conversion rates for your site. It also provides you with a wealth of data on user origin, average time spent on each page, and whether or not users are "bouncing" off and back on again.

If you can grasp all this, you'll be halfway to improving your site's user experience and conversion rate.

3. Craft a clear and convincing unique value proposition

A unique value proposition makes your product or service stand out in the market and compels your target audience to invest in your offer. It is the main reason a potential customer should buy from you. In addition to “what’s my benefit”, customers also want to know "why I should trust to invest in you". Therefore, your unique proposition must serve to make your customers feel.

That is when they will be willing (and positively excited!) to invest in your product or service.

Changing your headlines, taglines, copy, and visuals can lead to more conversions, but only if your value proposition is simple, concise, and attractive! Your customer shouldn’t have to fumble to find the value within your offer; instead, it should be visible to them, clear as day.

Here’s what a good unique value proposition must possess:

  • Your unique value proposition must set you apart from your competitors and excel in providing something unique and desired—key to the buyer’s needs and, thereby, worth investing in!
  • Your compelling value proposition must also be appropriately presented for the best outcomes.
  • Your value proposition needs to be improved until you can state it succinctly and with instant credibility. Once crafted impeccably, you must test it with your ideal prospect to determine its effectiveness.

It takes a lot of thought to develop a value proposition, so consider what makes your business, products, and services stand out. Then, continue testing for the best results!

4. Build and simplify your sales (or conversion) funnel

Cluttering your prospect’s minds with sales offers can often hurt conversions. You must remember that most of your website visitors may just be browsing and not interested in spending money on your product or service.

So how do you get them to commit? Simple. Provide free value and build trust with your consumers. Let me help you with an example.

What are your consumers looking for?

To learn more about conversion marketing.

What do you want?

To sell them your CRO tool.

How should you approach conversion?

  • Build awareness and trust with free resources like blogs, use cases, whitepapers, etc.;
  • Provide an incentive to get them to sign up for your email list;
  • Launch drip email campaigns to provide value further and position your brand and product as the ultimate solution; and,
  • Direct them to the sales page 

Now that you know how to build an effective sales funnel, keep it manageable with unnecessary bottlenecks. You may significantly increase conversion rates by removing users' requirements to register accounts or providing several payment options.

Do your customers have to complete too many forms before purchasing from you? Do you have them browse through mountains of content and details before allowing them to join up for the free trial? Understand where your visitors face the most friction while converting into customers, and do away with those elements.

Examine the current funnel of your website to better comprehend all of this by mapping out the user path, finding the drop-off points, and developing solutions.

Sales funnel stages

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You may reduce the time and effort needed from your consumer by eliminating all diversions and distractions—and swiftly move them from contact to conversion.

Was everything too complicated, or did it just take too long?

5. Make purchasing from you straightforward.

Is a 10-year-old able to navigate your website and purchase something? If yes, then you are right on! 

Making your web and mobile interface super intuitive can skyrocket your conversion rates. Here are a few things to keep in mind:

  • Inform your users of the following steps: You should always direct the user toward the action you want them to do on each page. Make the next step appear more vital than the other links.
  • Don't overwhelm visitors with choices: The concept of “analysis paralysis” is real; offering too many options to prospective buyers can hinder their purchase decisions. Choice numbs. You should build better filters if you have many products so your customers can quickly find what’s perfect for them.
  • Ask for as little information as possible: Fewer individuals will fill out your order or sign-up form if it has multiple unnecessary fields. You can include a Facebook or Google account sign-up option instead that imports all the personal and contact information you need. Do not request any information you do not require to complete the order.
  • Don't make customers join up to make a purchase: This is a common mistake, but you should refrain from making customers register as users to purchase from you. Instead, allow them to leave as guests.
  • Offer free delivery: It significantly warms up first-time buyers and convinces them to spend their money on your product or service. If you cannot afford to, offer a discount or freebie.

6. Face the friction

Converting visitors into customers is a game of confronting and successfully eliminating their objections. You can, thereby, always be open to facing friction head-on!

Addressing your potential customer's conscious and subconscious concerns is easy during face-to-face interactions. But how can you do that online?

One way is to evaluate these while crafting your value propositions and positioning and answering any questions that might arise in the minds of your sales copy. 

Make a list of all the probable questions and objections that your potential customers might have as a first step. Next, address and put their fears to rest by including relevant information in your sales copy. The list may consist of concerns like:

  • You don't comprehend my issue → describe the pain points your product addresses
  • Why should I trust your offer? → Put on display your qualifications and experience
  • What if I don't respond to it? → Have reviews from happy customers who have profited from your product
  • It is not worth the money because there are less expensive options available → Explain your price, evaluate the competition, demonstrate the benefits your product provides, etc.

You can ask for outside opinions, conduct user testing, and ask your consumers to identify any potential concerns they may have to tackle these friction points better.

You can also ask your website visitors to participate in surveys where they can answer relevant questions that stop them from purchasing.

7. Build trust with these elements on your website:

One of the advantages of having a well-curated website is that it legitimizes your business. This means that when a customer invariably asks…

…you can more than convince them of your credibility with the content that you have put out on your website. From there, converting hesitant buyers into satisfied customers is smooth sailing.

So how can you breed brand trust amongst your target audience? Including these elements on your website can help!

  • Verifiable information: You can increase the credibility of your website by offering third-party evidence (citations, testimonials, articles in reputable magazines, and source material) for the information you present on your website, especially if you link to this evidence.
  • Physical address (for your office): Listing a physical address indicates that your company will likely NOT turn out to be a digital ghost. You may also provide a picture of your offices or list membership with the chamber of commerce.
  • Contact information: Listing a phone number and an email address is also advisable. 
  • Highlight the personality and expertise of the people working at your company: Emphasize the knowledge that your company, its products, and services possess. Highlight the credentials of yourself and your employees (if you have any) and also link their qualifications. You can also show the culture prevalent at your company by doing profiles on your most qualified and trustworthy employees. There is a reason the “About Us” section is so popular for any website.
  • Design your site to look professional and make it easy to use: You must focus on the layout, typography, copy, and visuals you use on your website. The more professional it looks, the more potential customers trust your brand. It would help if you kept usability in mind. You can do futuristic things with web design, but if your users can’t navigate your site, you will lose out on conversions.
  • Avoid errors: Broken links and spelling can kill your site’s credibility.
  • Provide social proof: Did you know that 88% of consumers trust user reviews as much as personal recommendations? This indicates that your current customer base can help you increase itself with no additional marketing spending. Putting user reviews, video testimonials, use cases, and even logos of high-profile clients your business has served can increase your brand credibility.
  • You can instantly add social proof by incorporating customer reviews into your website's design. Direct links to review aggregators like Trustpilot, TripAdvisor, G2 Crowd, Capterra, and Yelp are recommended, but you should do this for all review sites.  

Give your customers a better demo booking experience—with RevenueHero!

Increasing your conversion rate does not have a “one-size-fits-all” strategy; it needs both quantitative analysis, educated guesswork, and a sound understanding of your target consumer base. 

Cultivating good customer relationships and delivering excellent customer experience though, can go a long way in boosting your conversion rates. How can you do that with a steady stream of leads pouring in and multiple business activities that you need to perform on priority?

You can implement an instant meeting scheduling tool like RevenueHero!

But what is it?

RevenueHero is a lead qualification and distribution platform that helps you get the most out of your CRO efforts with its instant meeting booking feature.

You can increase your form-to-meeting conversion rates by double using RevenueHero.

With RevenueHero, your website visitors are directed to your “Contact Us” page to immediately book time on your sales team's calendars, matching their expressed intent. You can use this software to qualify, distribute, and schedule meetings between your sales team members and potential customers immediately from your website or landing page. The qualifying leads are ranked according to how likely they are to generate money for your business.

These are some more features of this platform:

  • Schedule meetings in a round-robin fashion: To distribute them evenly among the sales team. Instantly create unique distribution logic.
  • CRM synchronization: Every meeting and its outcome is synced to the CRM. Maximise selling time while maintaining CRM sanity
  • Automated meeting workflows: To enhance meeting attendance rates, send automated reminders and notifications with full context at each sales funnel stage.
  • Seamless integration with products from your GTM stack: Enhance your sales procedures and make sure that you collect all potential leads at every stage of your sales funnel.

Do you want to know more? Schedule a demo right away!

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