Personalized landing pages: The Most Effective Way to Boost Conversions in 2023

Creating personalized landing pages is no more a best practice.

It is a necessity.

Companies are trying hard to catch users’ attention as digital space noise increases. And the best way to do it is through personalized landing pages. 

A whopping 90% of leading marketers say personalization significantly contributes to business profitability. Hence, for most businesses, it has become a norm. 

This place is for you if you’re still trying to incorporate personalization into your business strategy. 

Start with personalizing your landing pages. How?

Read on to know!

What are Personalized Landing Pages?

Personalized landing pages are used to engage visitors and convert them into customers. They are an engagement strategy that helps businesses connect with visitors by adding personal elements to landing pages and humanizing the brand.

Using personalized landing pages for better engagement is a common strategy. It can be as simple as addressing visitors by name, personalized recommendations, or location-specific information. 

How to Create Personalized Landing Pages?

Creating personalized landing pages takes time. But, the process becomes easier if you plan it well and get the right tools.

Here are five steps to creating a custom landing page to convert your visitors or to make them take a specific action – signing up, subscribing to newsletters, or free trials. 

1. Define your landing page goal

What do you want your visitors to do after they land on your landing page? What’s the purpose of creating a landing page?

That’s what you need to decide first. 

This is the starting point when creating a personalized landing page for specific marketing campaigns.

Your visitor typically comes to your landing page after they click on a social media ad, email link, or something similar. This means that your content has already caught your visitor’s attention. Now, it’s your personalized landing page where you seal the deal.

A few examples of custom landing pages goals you can measure are:

• Website Traffic
• Demo sign ups
• Account creation
• Sales
• Email addresses

2. Know your target audiences

The better you know your audience, the easier it is to build personalized landing pages to engage them. Once you identify what your audiences look for, you can create campaigns relevant to their needs. 

Find out what your personalization will be based on. Think about the data you can collect about your target market. Use tools like Google Analytics to gather sufficient data and then personalize landing pages based on the data.

Here are a few factors to consider for your personalized landing pages.

Content

• Track user engagement on your web pages. Identify what topics interest them and how much time they spend engaging with the content. 
• Use the information to personalize your marketing campaigns and send them resources related to their topic of interest. 
• Further, find topics most visitors are interested in, and consider building more content around them. 

Location

Personalizing landing pages based on visitors’ location helps you boost user experience. Your custom landing page can inform visitors about your nearest outlet.

PPC ads

If you run PPC ads, align them with your personalized landing pages. Optimize the landing page to the specific sales hook of the ad that caught the visitor’s attention. This approach can also help you track the ads that perform well.

3. Create a personalization strategy

Which personalization elements would you like to add to your landing pages?

That’s what you decide when building your personalization strategy. 

First, a good personalization strategy addresses customers directly – “Hey There!”

More dynamic landing pages can do more like, “Hey Joey!”

Personalized offers, recommendations, and CTAs are a few of the most effective personalization elements to add to a landing page. Here are a few tips!

Personalize greetings

Greet the recipient on the landing page and offer personalized content and images. It takes you a step further in targeting specific segments.

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Personalize CTAs and offers

Personalized CTAs convert 202% better than the default ones. Eye-catching and clear CTAs improve click-through rates and conversion. 

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ShipBob, an eCommerce fulfillment software, offered personalized offers and dynamic CTAs on their landing page. They also showed relevant content personalized to visitors’ interests. Over 28 days, ShipBob achieved a 123% increase in content downloads and a 53% increase in leads.

4. A/B test personalization

All your ideas may need to be better with the audience. So, when building personalized landing pages, make sure to A/B test them. 

A/B testing your personalization elements will tell you what works best with your audience. Test every aspect of your campaign – from your email subject line to your CTA buttons.

Make small adjustments, like text placement, white space, font, font size, and more, to find out what’s working.

5. Give the audience what they are looking for

Use the data gathered about your audience and create the best user experience. For instance, Rescue provides one of the best landing page experiences with a crystal clear value offering. As visitors land on the website, they are offered the content they want.

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Landing Page Customization Examples

If you plan to build personalized landing pages, this section will greatly help you. Here are a few personalized landing page examples.

Trend Watching’s personalized landing page with dynamic locations

Personalized landing pages based on geo-location is one of the most powerful and effective ways to personalize. Several B2B companies use custom landing page designs based on the user’s location. Trend Watching, a market research company, is one of them. 

Trend Watching’s landing page has the option to choose your location. Once you select your location, you land on a page that’s geo-personalized with consumer trends and insights.

Choosing India as the location, this is what the landing page looks like. 

KlientBoost uses personalization at the start of the customer journey

The marketing agency uses custom multi-step lead form at the very start of the customer’s journey. It helps in converting the leads seamlessly. 

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KlientBoost starts with a form taht matches their website branding. Then, notice at the bottom of the form. The value proposition is clear and it is evident taht you are going to get a custom proposal from the brand. 

Zoho Campaigns uses user-generated data to boost conversions

Though it is an all-text B2b landing page, Zoho campaigns does it well by keeping the color scheme and design minimalistic. 

If you notice the screenshot below, you can see how Zoho has kept it all-informative. There’s a subtle use of personalization as the brand asks for ‘specific requirements’. Thus, you know that the response from Zoho will be based on your requirements, tailored to to your business needs. 

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Now that you have understood what personalized landing pages are and how to create them let’s see what benefits you can derive from them.

Why Should You Use Personalized Landing Pages? 

🔍42% of customers are frustrated by impersonalized content. So, beware not to annoy your customers with generic content and shopping experiences. 

Furthermore, you must know a few facts about personalization before I can tell you about the benefits of personalized landing pages. 

• 80% of consumers are likelier to purchase from a company that provides tailored experiences.
• 72% of customers will only engage with personalized messaging. 

That’s the power of personalization. 

So, adding personalized landing pages to your personalization strategy can work wonders to boost your conversion rates. 

Here are a few benefits of custom landing pages.

Increased customer engagement and conversions

This is one of the biggest benefits of personalized landing pages. By offering tailored experiences to your visitors, you can keep them engaged for longer. Personalized landing pages can also prompt visitors to take action, be it form fill-up, purchase, or sign up for a newsletter.

For example, a visitor is directed to a landing page after clicking on a social media ad for lead management software. A personalized landing page gives them more details about the product to keep them engaged. Further, it also increases the chances of taking a desired action. 

Personalized landing pages show visitors the content they want instead of showing multiple product categories. Hence, it creates a more tailored user experience, increasing engagement and conversions.

Better user experience

It is quite evident that personalized landing pages offer an improved user experience. Custom landing pages provide a tailored experience to each visitor, making it easier to navigate the website and find what they are looking for.

For instance, a personalized landing page can have a navigation menu aligned with the visitor’s interests and requirements. Further, it may also have a live chat pop-up where visitors receive personalized recommendations and offers. Thus, visitors get the right assistance, making the user experience more comfortable and engaging.

Furthermore, personalized landing pages can effectively address the target audience’s pain points. In addition, you can provide relevant content through FAQs, blogs, and other resources. Hence, you can improve the overall customer experience. 

Increased lead generation

Companies often use personalized landing pages for specific marketing campaigns, which helps them generate more leads. 

A personalized landing page aligned with a specific marketing campaign can encourage visitors to take action, like submitting a form, providing their contact information, or signing up for a newsletter or free trial.

Personalized landing pages offer custom content like whitepapers, webinars, eBooks, or lead magnets based on the target audience’s interests and needs. This content can be gated, and accessed only by providing contact information. Thus, they can help generate more leads. 

Better customer insights

Businesses often use personalized landing pages to gather customer data. These data can be used to identify patterns and trends, like which content topics are more engaging, which products are more popular with the audiences, and which web pages audiences interact with the most. These insights can help you create more effective strategies. 

Further, personalized landing pages can help you gain insights into your landing page performance, like the most clicked elements on your landing page, the time spent by users, and the landing page conversion rate. These insights can then be used to optimize the landing pages to increase conversion rates.

In short, personalized landing pages offer tailored experiences that boost the chances of lead generation and conversion. Let’s see what happens if you do not have personalized landing pages.  

What Happens When You Don’t Personalize Landing Pages?

Do you know consumers are exposed to 4000 to 10000 ads each day?

That’s huge!

So, how will you capture your audience’s attention amidst all the noise?

This is where selective attention comes in. 

Selective attention prevents the brain from being overloaded with information. Instead, it helps direct attention to particular things instead of everything in the environment. As a result, we tune into the information that’s relevant to us. 

Selective reason is why landing pages must be personalized. Personalized landing pages capture attention. If landing pages aren’t personalized, users will tune in to the information like the other noise. 

Say, you delivered a marketing message with a carefully crafted ad copy or subject line to a shopper and earned that click-through. But when they click on the message, they go to your home page or a squeeze page that demands their contact information before proceeding. Several companies have faced such situations, and users have been annoyed by the company. 

According to data, 98% of marketers agree that personalization helps improve customer relationships, with 74% claiming it has a “strong” or “extreme” impact.

So, don’t you think personalized landing pages are significant in establishing credibility and building solid customer relationships?

They definitely are!

Wrapping Up

Reviving your conversion rate is possible with personalized landing pages.

Well-crafted landing pages are enough to entice, engage, and convert visitors. So, start planning your landing page personalization strategy. Get the right tools and kickstart building your landing page. 

However, pair up your landing page builder with an instant lead qualification software like RevenueHero. The software can capture, qualify, and route all the form submissions from your personalized landing pages. 

Interested to know more? Schedule a demo right away!