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10 Best Sales Automation Software For Your Business In 2023

Check out these 10 best sales automation tools for your business to automate your workflows and deliver winning strategies in record time in 2023!

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Filling your sales pipeline with a steady stream of leads can sound like a dream. But even the best salesperson can get tired of communicating back and forth with clients, managing lead allocation, sending countless promotional emails, conducting demo meetings and the hundred other things that come with the territory. 

Your never-ending to-do list could keep you from focusing on the real things—like growing your business.

This is where sales automation can be a game-changer! Being a salesperson can be a challenge. 

However, automating your sales workflow like putting those emails on autoresponders, or round robin scheduling your lead distribution process, could really streamline your work day. It will allow you to give more time to do what you are actually good—selling, of course!

44% of sales leaders who exceeded revenue goals in 2021, used competitive intelligence and market data. Want to see such results for your business. It is time to leverage sales automation software for your business now!

In this blog, I will tell you all about sales automation software, what you should look for when you are choosing one for your business and introduce you to 10 industry-best tools that could supercharge business growth for you in 2023!

Let’s get started!  

What does a sales automation software do?

Sales teams use software called sales automation tools that automate every step of the sales process, from lead generation and nurturing leads to sealing sales deals closed and offering post-purchase customer support. These tools automate a variety of other intangible but super valuable tasks too, including purchase processing, contact and customer management, sales forecasting, and much more. 

The ultimate goal of every salesperson is to clock in more sales and consequently, greater revenue for their business—and sales automation software can help you do that much more effectively. B2B marketers have increased their pipeline contribution by an average of 10% with the use of sales automation. You see—it works!

While some tools can automate every stage of the sales cycle, others are more focused on a single facet of the sales process. 

If you want to know about the benefits of implementing sales automation software to streamline your sales processes and boost growth and revenue for your business, you can check out this article right here.

What should you look for in your perfect sales automation software?

To select the perfect sales automation software for your business, here are a few things to keep in mind:

  1. Integration compatibility

Your sales automation tool should easily integrate with most of the popular marketing automation, CRM, email marketing and other software on the market. This will make it infinitely easier for you to create a holistic system for communicating with your prospects and clients and streamline your operations by a mile! 

  1. Data enrichment and scraping features

You can never have too much information on your prospects! Knowing about their company's size, the industry they operate in, job title, social media profiles, the current technology they use, and more—can make you come off as someone who’s done their homework and can be trusted to go above and beyond in serving their interests. 

You can select data from various sources using some sales automation tools to ensure that you only have the most recent and relevant information available. Don't act like a stalker though; that can be unsettling and turn them off your offers. 

  1. Automated email and proposal templates

Write once and send them over and over again—-that’s what follow-up and meeting reminder emails are all about. A sales automation software that allows you to save content written once, as a template to be used multiple times is a great choice for any business, big or small.

However, you should research and personalize emails that are meant to capture your potential lead’s attention. Templates, in that case, can adversely affect your sales attempts.

For proposals or pricing quotes however, manually preparing one every time a lead reaches out to you for buying your product or service, can get tedious. Here, templates can be very helpful. You should choose a sales automation tool that automatically fills in templates with information extracted from calls, notes, emails, and your CRM.  

  1. Lead scoring and meeting scheduling

Not all the leads that come through your sales pipeline will be worth selling to. An automated lead scoring feature can help you find the best deals and prioritize them for nurture, so that you close them and profit your bottom line.

Once you have qualified your leads, you need to book meetings with them next. This could involve sending emails or texts back and forth countless times, until you and your prospect can finalize a time that’s convenient for you both. This can end up wasting a lot of time.

Which is why meeting scheduling is one of the most popular features to look for in a sales automation software. It can reduce your work to simply sending them a calendar invite, where they can select a date and time of their choosing, and then, show up!

Now, let’s get to the meat of this piece. Here are the 10 best sales automation software that you can check out for your business in 2023!   

10 best sales automation software for your business in 2023

  1. Salesforce Sales Cloud

Salesforce Sales Cloud is one of the most comprehensive all-in-one sales automation platforms available in the market today. Using this AI-powered software, you can maximize the efficiency and productivity of your sales teams, in a cost-effective way, with better automation, data and intelligence.

Salesforce Sales Cloud allows your sales reps to generate quality results using every marketing channel at scale, accelerate every stage in your ideal buyer’s journey, and optimize customer check-points with real-time data that helps you close deals, faster and easier. 

Sales force


  • Account and contact management
  • End-to-end pipeline management in correlation to the CRM
  • Opportunity management and sales enablement
  • Mobile application
  • Drag-and-drop editor that builds workflows, distributes sales duties automatically, and produces unique proposal templates
  • Seamless integration with Slack, Calendly, and G-suite tools like GMail


The Salesforce Sales Cloud software offers a 14-day free trial on all of its paid plans, which include:

  • Essentials Plan: $25 per user per month
  • Professional Plan: $75 per user per month
  • Enterprise Plan: $150 per user per month
  • Unlimited Plan: $ 300 per user per month
  1. SalesBlink

SalesBlink is a single-stop destination for sales process automation. It is a full-stack tool for cold sales outreach. You can quickly move from prospecting to marketing to closing. It is also among the finest sales automation programs available. Additionally, SalesBlink is a SaaS solution that enhances the efficiency of the sales staff.

Amongst the solutions it offers, are domain and email search, company and email finder, email verification, cold email and cold call outreach, sales pipeline, meeting scheduler, and a comprehensive CRM. 

sales Blink


  • Automated email follow-ups
  • Outreach personalization
  • Lead activity tracking
  • Chatbot and live support


SalesBlink offers a 14-day free trial on all of its paid plans, which include:

  • Email Warm-up Plan: $15 per user per month
  • Email Outreach Plan: $39 per user per month
  • Sales Outreach Plan: $99 per user per month

You can also avail a 15% discount if you choose to bill it annually.

  1. Mailshake

Mailshake is another well-known cold outreach software that makes sales engagement a smooth sail and aids sales teams in achieving their objectives. It helps your sales reps plan follow-ups and personalize emails at scale. 

It is also straightforward to communicate with prospects through other channels, such as phone calls and social media sites. You can manage all of the duties using the tool's comprehensive dashboard, making everything appear well-organized. Combined with functions like email tracking, automation, content and workflow management, this tool is a bang for its buck.



  • Prospecting done in minutes with automated email follow-ups
  • Outreach personalization
  • Monitoring opens, clicks and replies and A/B testing
  • Lead status tracking
  • Incorporation of social media links like Linkedin into outreach sequences


Milkshake offers a 30-day money-back guarantee.

Its paid plans include:

  • Email Outreach Plan: $58 per user per month
  • Sales Engagement Plan: $83 per user per month
  1. Lemlist

With emails possibly being one of the most popular and repetitive aspects of sales, we would like to offer you a third sales automation software option for sales outreach—Lemlist.

It is a tool for cold email outreach that enables you to make highly customized email templates, videos, and images. It has an email warm-up function that warms up your email account automatically for you so that your deliverability improves and your emails reach recipients' inboxes. 

The majority of the sales team's repetitive duties can be automated, and mass sending of personalized emails is also possible. 



  • Personalization at scale
  • Multi-channel prospecting
  • Warm-up and boost to ensure your emails don’t land up in spam
  • Strategic follow-ups that get replies
  • Cockpit management
  • Seamlessly integrates with HubSpot, Salesforce, Pipedrive, Zapier etc.


Lemlist only offers paid plans, which include:

  • Email Outreach Plan: $50 per user per month
  • Sales Engagement Plan: $83 per user per month
  • Outbound Agency Plan: Contact the company for a quote
  1. Growbots

Growbots an automated outbound sales tool. It is a software that can help you out by generating leads at scale and integrating with CRMs with a 100 million database. You can also readily get in touch with the appropriate decision-makers. The platform also enables you to look for individuals with particular departments, job titles, seniority levels, and interests—you can find out all about them in under a minute.

Growbots can be primarily utilized to collect leads for your sales pipeline that your sales team can quickly convert into paying customers. 



  • Email personalization, automated follow-ups, and multi-channel sequences
  • A/B testing
  • Instant contact lists for prospecting
  • Self-updating sales database
  • Detailed reporting of opens, clicks and replies
  • Seamless integration with HubSpot, Salesforce, and Zapier


You can start on Growbots for free.

Its paid plans include:

Outreach Plan: $49 per user per month

All-in-One Plan: $199 per user per month

Outbound Agency Plan: Contact the company for a quote

  1. Overloop

Overloop is a multi-channel outbound platform that can be the perfect tool for you if you need assistance with building prospect email lists. You can use it to confirm identities, positions held, phone numbers, and other crucial information. 

As a sales professional, you can use it to create outreach efforts that are successful and include individualized emails, follow-up calls, and social media touches. The multichannel sales automation tool also boosts the sales team's productivity. Prospecting for sales can be accelerated using effective instruments. Additionally, you can maintain tabs on the sales team's objectives and evaluate the effectiveness of campaigns. 



  • List building and contact management
  • Import of contacts from LinkedIn, CSV, and other CRMs
  • Email finder and tracking
  • Multi-channel campaigns
  • Fully customizable drag-and-drop editor for sales pipelines
  • Task and workflow management
  • Activity reporting and revenue forecasting


Overloop offers a 14-day free trial on its all-in-one pricing plan that starts at $99 per user per month.

For custom plans, you need to contact the company for a quote.

  1. Gong

If you team values continuous upskilling and improvement, then Gong might be the right option for you! With AI-driven consumer intelligence, the program aims to "stop losing winnable deals" for sales teams. Gong records sales calls and uses AI to generate forecasts and suggestions. 

For instance, you can share automatic feedback on what everyone should do more or less based on sales rep data. Your team can rapidly correct mistakes to close more sales by automating learning opportunities and pipeline management.



  • Revenue forecasts based on sales pipeline
  • Data reinforcements for success of strategic initiatives
  • Identification of problem areas and enablement of coaching practices accordingly
  • Task management
  • Seamless integration with LeadIQ, Enterpret, HubSpot CRM, Google Workspace, Microsoft Teams, etc.


Gong only offers custom pricing plans. You will need to contact the company for a quote, pertaining to your specific business needs.

  1. Outfunnel

Do you want to leverage your existing tech stack to improve your sales processes? Then, Outfunnel is a great choice. Unlike other comprehensive all-in-one sales automation tools, Outfunnel unites all of the CRM, sales, and marketing automation tools you already have to form a complete system. The app connector is incredibly simple to set up and enables your sales reps to seamlessly integrate your marketing tools with your CRM.

Outfunnel improves your sales process by automating lead handoff and lead rating based on your sales and marketing data. Additionally, entering prospect meeting information manually can be done away with by connecting Outfunnel to a meeting scheduling software. 



  • Automated lead scoring
  • Alignment of sales, marketing and product usage data
  • Website visitor tracking
  • Workflow management
  • In combination with a meeting scheduler, it reduces the need to enter prospect information manually while generating calendar invites


Outfunnel offers a 14-day free trial on all of its paid plans, which include:

  • Basic Plan: $59 per month
  • Professional Plan: $109 per month
  • Scale Plan: Contact the company for a quote
  1. VideoAsk

VideoAsk by Typeform helps you add a personal touch to your sales outreach through interactive videos. Async videos are a great way to foster stronger relationships with your prospects, and VideoAsk serves exactly that purpose. 

To add a human touch to the sales process, make personalized videos for qualified prospects. With pre-recorded queries and responses, you can even use videos to instantly warm leads on your behalf.



  • High-quality lead generation
  • No-code embedding of interactive videos into websites 
  • Personalized sales approach
  • Audience engagement and conversion tracking


You can pick any one of the three pricing plans offered by VideoAsk, and cancel anytime.

Its paid plans include:

  • Start Plan: Free
  • Grow Plan: $24 per month
  • Brand Plan: $40 per month
  1. Leadfeeder

Leadfeeder is a sales prospecting tool that helps in recognizing website visitors. You can also get in touch with everyone who visited your website and expressed interest in your product or service using its web intelligence application. For easier CRM integration and quicker outreach, Leadfeeder also has a data enrichment feature. 

You will close deals more quickly with Leadfeeder. Knowing what your prospects are engaged in will help you develop a stronger sales pitch. 



  • High-quality lead generation and qualification
  • Website visitor tracking and analytics
  • Sales prospecting and email finder
  • List building and account-based marketing
  • With its IP Enrich API, it helps you access any company’s real-time firmographic data


Leadfeeder offers a free forever Lite Plan at $0 per month and a Premium Plan at $139 per month, with a 14-day free trial.

We left the best for last… introducing RevenueHero!

Customers today demand quick responses, precise information, and a simple and convenient buying process, and occasionally all it takes is for one item to fall through the cracks to drive customers to the opposition.

This is why you must automate your sales operations if you want to maximize business growth in the next 9 months and make 2023 your finest sales year yet. Giving your sales staff the right sales automation tools will improve their productivity and increase the bottom line for your business.

One of the major aspects that you can easily automate is lead qualification and distribution. Combine that with meeting scheduling and you have got half your problems solved! If you are looking to hit both these birds with one stone, we have got just the thing for you.

RevenueHero is a lead qualification and distribution tool that sorts out the best deals for you based on your revenue goals and other lead qualification factors by correlating them to the reason a website visitor filled out your "Contact Us" form.

You can use this software to qualify, distribute, and schedule meetings between your potential customers and sales reps from anywhere on your website, whether it be the webform on your landing page or any other webpage. The leads are then further assessed and ranked according to how well they can generate income for your company.

You can double your form-fill to meeting booking rates by using RevenueHero.

Here are some other attributes of this software that you may find useful:

  • Meeting process automation: to send timely automated reminders and notifications to your prospects about upcoming meetings, so that there are less no-shows.
  • Round Robin meeting scheduling: to automatically allot your leads to your sales team members, based on who is the most experienced to handle a particular prospect and create distribution logic in minutes.

  • CRM synchronization: to automatically link the outcomes of your prospect meetings to your CRM so that you are aware of where every individual lead stands and tailor communication accordingly (also not spend time chasing inviable leads).

  • GTM stack integration: to build a holistic system that keeps track of conversations and stages in your sales workflows, thereby, improving your operations and making sure you only cater to quality leads (qualified with a robust lead scoring system) at every stage of your sales funnel.

Would you like to know more? Book a demo and check out the platform right now! 

Madhurima Chatterjee
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