10 Best Marketing Automation Tools

Are you spending hours on repetitive marketing tasks, and it is affecting your productivity?

If so, then marketing automation tools are here to help! 

Marketing automation tools are essential for businesses today, as they provide an accessible platform for organizations to save time, maximize efficiency and reach a larger audience. 

According to HubSpot, businesses that use marketing automation see an average increase in leads of over 51% per annum. 

This is exactly why we are writing this post. 

This post will guide you through the top 10 marketing automation tools and how they can help businesses become more efficient while achieving better results. 

Top 10 Marketing Automation Software Options to Consider

Here's a mindfully curated list of the 10 best marketing automation software to help you sort your options:

1. RevenueHero

RevenueHero is a new-age lead routing automation platform revolutionizing how sales teams interact with prospective customers. With its suite of advanced features, RevenueHero helps marketing and sales teams expedite their processes and optimize the customer journey with instant appointment scheduling, custom meeting distribution, conversion reports, account matching, and personalized templates.

Notable Features

• Routing analysis and a meetings dashboard to track the performance 
• Round Robin
• Lead distribution
• Instant lead qualification right on the website/landing page
• Automated Meeting Workflows
• 100% customizable meeting widgets
• Funnel analytics

Pricing

• Growth Plan - $99/m (upto 200 meetings)
• Pro Plan - $199/m (upto 500 meetings)
• Enterprise Plan - $499/m (unlimited meetings)

Integrations

• Salesforce
• HubSpot
• Google Calendar
• Zoom
• Google Meet
• Slack
• Intercom

2. HubSpot Marketing Automation

HubSpot’s integrated CRM platform allows enjoying its growth suite features - sales, marketing, and support- in a single console for optimal automation. Furthermore, as a standalone application, the visual workflow board allows users to create simple or complex scenarios easily. Hence, HubSpot's highly functional engine opens countless possibilities that could hardly be explored using different tools separately.

Features

• Content optimization
• Marketing automation
• Email marketing
• Lead scoring
• SEO tools
• Social media monitoring and analysis

3. ManyChat

ManyChat lets you quickly set up bots and utilize templates that help customize customer dialogues. In addition, you can reap the benefits of having all collected user data sync across multiple integration tools like CRM. Automation through ManyChat on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS can be your key to achieving better customer relationships at lightning speed!

Features

• Campaign automation
• Targeting by segmentation
• Live chat support
• Analytics & reporting
• Deep-linked posts, buttons, and template messages

4. Moosend

Moosend is an email marketing automation platform that caters to companies and organizations regardless of their industry, including e-commerce businesses and SaaS. This feature is convenient since it allows businesses to send campaigns targeted to specific contacts who may be interested in certain products or services, just like the cart abandonment series, which can provide a helpful reminder to potential customers who left their carts unfulfilled. 

Features

• Drag-and-drop email editor
• A/B testing
• Subscriber segmenting and tagging
• Third-party integrations
• Detailed analytics

5. EngageBay

EngageBay is a feature-packed software with everything required for successful online marketing; it offers email, social media controls, website chat, all the handy benefits of drag-and-drop design, A/B testing, SMS promotion, arresting cart recovery notifications, autoresponder messages, and more. In addition, these tools will help any company streamline its practices!

Features

• Drag-and-drop email builder
• Comprehensive analytics and reports
• Segmentation and personalization options
• Lead scoring and nurturing
• Autoresponder messages and drip campaigns
• SMS marketing and promotion
• Integration with multiple platforms like Salesforce and Zapier.

6. Ontraport

For entrepreneurs, solopreneurs, and small businesses, Ontraport can be the go-to choice. It merges customer relationship management (CRM) with marketing automation and offers many other features, such as emailing, creating bespoke landing pages, business analytics, and e-commerce. However, its unique selling point is its stand-out focus on providing valuable analysis and insights into the efficacy of campaigns. With Ontraport, you are presented with clarity when understanding how your campaigns perform - something other tools often fail to offer.

Features

• CRM and marketing automation
• E-commerce integration
• Online course-building tools
• A/B testing
• Conversion tracking tools
• Drag-and-drop email builder
• Lead scoring and nurturing
• Analytics & reporting

7. SendinBlue

SendinBlue offers user-friendly automation software ideal for novices and seasoned digital marketers. Crafting stunning, mobile-compatible emails from the ground up or using their customizable templates is easy. Additionally, using SendInBlue, you can also send out SMS campaigns. Finally, for those more comfortable with the platform, you can use advanced features like reporting and lead scoring for even better results.

Features

• Drag-and-drop email editor
• Advanced segmentation and personalization options
• A/B testing and Automation workflows
• Real-time reporting and analytics
• SMS campaigns
• Lead scoring & nurturing
• Integrations with major e-commerce platforms

8. Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement has long been known as Pardot and serves enterprise customers looking for comprehensive automation capabilities. The platform features a variety of features that can help streamline the communication process with contacts in one place, from email marketing to lead nurturing, tracking of website interactions, predictive lead scoring, and ROI reporting—all to ensure that campaigns are effective in reaching their goals. 

Features

• Advanced email marketing automation
• Lead scoring & nurturing
• Predictive lead scoring
• CRM campaign management
• Website tracking & analytics
• Integrations with Salesforce and other major platforms
• Advanced ROI reporting & insights

9. Marketo

Founded in 2006, Marketo is a marketing automation software company that Adobe later acquired, where it has been incorporated into the all-encompassing enterprise marketing cloud. This integration allows major players to capitalize on a powerful suite of analytics, experimentation, and personalization tools. Although marketed towards enterprise customers, this comprehensive optimization package may need to be in reach for most small businesses.

Features

• Segmentation and personalization
• Real-time lead & campaign analytics
• Integration with Adobe Creative Cloud products
• Powerful ROI reporting & insights
• Lead scoring & nurturing capabilities

10. GetResponse

GetResponse offers an affordable Email Marketing plan featuring basic auto-responses, templates, and a contact list with a maximum of 1000 entries. However, those seeking more intricate features can use premium plans, including drip campaigns, contact scoring, e-commerce analytics, and event-based automation. Although straightforward and user-friendly, those seeking more elaborate conditional logic and marketing automation may find it trickier. 

Features

• Advanced automation & segmentation
• Landing page templates
• E-commerce analytics & insights
• Integration with Salesforce & other CRM
• Webinar & event-based automation
• Lead scoring & nurturing capabilities
• Real-time reporting & analytics

Bottom Line!

Marketing automation is a powerful and effective way to help you increase your marketing team’s efficiency, improve engagement, and generate more leads. With the right marketing automation tool, businesses can automate repetitive tasks, optimize campaigns for better performance, and create personalized customer experiences at scale. 

The 10 best marketing automation tools featured here are among the most popular tools currently available. You can pick one that fulfills your requirements in the best way possible and get started right away to encounter endless possibilities.