Best Landing Page Builders For Your Website In 2023!

A good landing page can supercharge your lead generation and conversion marketing efforts. Contrary to popular belief, any page with a contact form or a click-through CTA is not a landing page. It is a stand-alone webpage, different from the homepage or the “Contact Us” page, and it serves a singular purpose—persuading the visitor to take the next step to become a customer.

Using landing pages, you can advertise products like e-Books, newsletters, whitepapers, free trials, checklists, and special discounts, or simply direct a visitor to sign up for email updates about your product or services. An effective landing page that gathers qualified leads for your company can also support your PPC campaign.

But how do you build attractive landing pages? Moreover, how would you experiment with different aspects of your landing page to optimize it to its maximum potential? This is where landing page builders come in!

In this blog, I will discuss what a landing page builder is, the benefits of using one, tips you should know about creating an attractive landing page, and also introduce you to the best landing page builders for your business website that you should check out in 2023!

Let’s get started.

What is a landing page builder software?

Creating an attractive landing page can be challenging, especially when continuously ensuring that it is optimized for conversions. This is where implementing a landing page builder can make a real difference. 

A landing page builder is a software that provides a straightforward drag-and-drop interface for creating landing pages. You do not have to learn how to design or code—just choose from dozens of professionally designed templates that are enhanced for conversions.

Using a landing page builder, you can build an appealing landing page in half the time. Tools like A/B split testing can help you progressively test many iterations of the same webpage and figure out what works best for your CRO efforts. Many of these tools also come with an instant publishing feature, where you can post your newly-created landing page to your content management system (like WordPress) with a single click!

Tips to make a great landing page

While a landing page builder can help you make eye-catching landing pages at the drop of a hat, it is still essential that your landing page provides value and implements some best practices to generate those leads and guarantee more conversions.

Here are four best practices you should follow to make a great landing page:

1. Catchy copy and short lead forms

Your landing page should start off with a scroll-stopping headline, followed by quality copy that directly communicates the valuable offer you are laying out for your target audience.
Moreover, the lead form you set up to capture contact information must only have the necessary form fields. No asking your leads about their level of education or some such irrelevant detail. Sticking to the name and email address form fields only can simplify the process.
Your copy must aim to set you up as an authority in your category. Your product or service is meant for a specific audience segment. Hence, your copy must portray your solution as the #1 for that particular niche. 

Example:

The SaaS health and wellness brand, Calm, has a landing page with direct, concise copy, and lends visitors a feeling of harmony and tranquility, true to its name.

They position their solution as the “#1 app for sleep and meditation, " establishing authority. The copy is clean with few distractions and a clear message, “better sleep, lower stress and less anxiety”. 

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2. Social proof

People buy from companies they trust. So how do you get your potential customers to trust you? Using social proof, of course!
You may add testimonials (video is best) to your landing page or screenshots of reviews from your Google Business profile. You can also add a carousel of logos of the most established companies you have serviced and satisfied with your offers and solutions.
Social proof adds credibility and makes users feel secure about investing in your product or service when they see others having a stellar customer experience.
For example, POSist implemented social proof on their landing pages and increased conversions by 5%.

Example:

The marketing SEO tool SEMRush has tons of social proof on its landing page. Logo bar with well-known brands? Industry recognition and credentials? Real-world marketing testimonials? They have it all! They also feature a carousel of tweets at the bottom of the page, displaying what marketers and SEO experts on Twitter are saying about the site. 

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3. Intelligent navigation and single-offer communication

Your target audience may get distracted if your landing page has multiple navigation menus. Keep the number of exit options minimum and remove all distractions by eliminating the navigation menu. This helps your visitors focus on filling out the contact form and convert faster into leads for your sales funnel.

You may feel tempted to push multiple offers through the same landing page, but this deters your website visitors from taking action. Let’s explain this with an example. 

Let’s say you just published a social media post about your new e-Book that gives valuable insights into SaaS content marketing trends for 2023. A bunch of visitors click on the post link and land on a webpage that communicates ongoing offers on free email templates, a content plan calendar checklist, and the e-Book! That is not ideal. 

Your landing page must communicate the same offer you posted on your social media channel. Use the headline to tell them they are in the right place, followed by relevant imagery, and highlight the benefits of what you offer. Remember that focused communication leads the way to more conversions! 

Example:

The landing page from Close, offering a free trial on its CRM tool, exemplifies how a single-offer communication can make you stand out and close more deals. The benefits are highlighted, and there are no navigation menus to distract visitors from signing up.

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4. Mobile optimization

Did you know that 86% of top-converting landing pages are mobile-friendly? Nowadays, it is essential to ensure that your landing pages are easily accessible through the smartphone and have a high loading speed. Most landing page builders have, therefore, evolved to accommodate mobile and desktop views so that you can optimize aspects of your webpage to suit each format best. 

Example:

The Shopify landing page advertising the 2021 e-Commerce industry trends report is perfect for showing how your landing page should be optimized for smartphones. Simple messaging, one easy-to-follow CTA, and some bold colors are all it takes! You must remember to keep as few elements on a mobile-friendly landing page as possible to ensure faster loading times.

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Top landing page builders for your website in 2023!

Here are the top seven landing page builders you must try out for your business website in 2023:

1. Unbounce

Unbounce was the first landing page builder ever built. It is ideal for improving performance marketing campaigns, A/B split testing different aspects of your landing page, developing "coming soon" or “special discount” pages, collecting emails on-site, and outlining the unique selling features of your product offering. Its recent addition of the “conversion intelligence suite” that uses AI to measure landing page efficiency is cutting-edge.

Features:

• More than 100 pre-built templates
• Seamless integration with the most popular CRMs, email marketing software, and analytics applications like WordPress, Mailchimp, AWeber, etc.
• Users can Incorporate dynamic keywords into SEM campaigns
• Users can include popups, sticky headlines as well as maps, scripts, and pixels on their landing pages
• Users can perform some complex design tasks, such as applying gradient colors to buttons, compressing photos to speed up page load times, giving graphics opacity, and much more
• User-friendly “stats engine” to quickly decipher analytics metrics

Pricing:

• Launch Plan: $81 per month
• Optimize Plan: $122 per month 
• Accelerate Plan: $203 per month

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2. Leadpages

With Leadpages, you can quickly create eye-catching opt-in campaigns that gather leads, convert visitors into buyers, A/B split test different aspects of your landing page, and integrate with your preferred digital marketing tools, including Facebook ads, Google Ads, and e-Commerce tools. This innovative landing page builder tool allows you to compare multiple versions side by side to quickly fine-tune your campaigns for maximum impact and implement more of what works and eliminate what doesn’t.

Features:

• More than 160 pre-built templates
• Users can add an unlimited number of mobile-friendly pages
• Users can utilize over 40 tools to introduce plugins, create simple forms to collect leads, and design pixel-perfect landing pages
• Users can add alert bars, checkout flows to develop a seamless online shopping experience and popups
• Seamless interaction with a wide range of platforms, including WordPress, Google Analytics, Google Ads, Salesforce, Zapier, Mailchimp, Hotjar, and many others
• Easy to move content around through the drag-and-drop feature

Pricing:

• Standard Plan: $37 per month
• Professional Plan: $79 per month
  

For enterprise-level marketing initiatives, you have to send an inquiry to the company for their Advanced plan. 

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3. Instapage

Instapage enables you to create gorgeous, brand-consistent, mobile-responsive landing pages. This landing page builder is a straightforward drag-and-drop tool that produces pixel-perfect layouts. Their selling proposition is for the user to “own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform for marketing teams and agencies”. However, advanced features, like A/B split testing and heatmaps, are available only for high-priced tiers.

Features

• More than 200 pre-built templates
• Seamless integration with Codeless Google Analytics, Facebook Advertising, and other applications
• Leads can be collected through forms and sent to various services, such as Mailchimp, Salesforce, Marketo, Zapier, HubSpot, GetResponse, Autopilot, and more.
• Users can implement bespoke code for the landing pages and access visual on-page real-time collaboration.
• Global blocks for alterations to all content, optimized for mobile
• Super quick load times that reduce bounce rates and raise conversion rates

Pricing:

• Core Package: $199 per month (should provide you with all you need to set up and start collecting leads in that time) 
• Agency Package (for teams): $999 per month

Although it is quite pricey at the primary level, it has some of the most robust feature sets for commercial businesses and enterprise-level marketing initiatives.

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4. Wishpond

Wishpond is more than a standard landing page builder. It can help you perform simple operation processes through automation, creating social media content, and pop-ups. There is no restriction on how many landing pages or social contests you can make. Wishpond also boasts an email marketing tool and lead generation software, which can generate a limited number of leads for your business every month. The software even provides easily decipherable lead list reports and analytics.

Features:

• A plethora of pre-designed templates that can be filtered by industry and category and A/B split tested for optimization.
• Seamless integration with other significant marketing platforms, continuously being updated as needed.
• Potent collection of extra marketing automation and lead-generation tools, such as email automation, lead management, pop-ups, web forms, contests, and giveaways
• Users can implement an unlimited number of campaigns and allow access to their account for multiple visitors, under even the basic package.
• Users have complete access to an online knowledge base and live chat help
• Users can optimize landing pages for mobile, under seconds, and by default

Pricing:

• 1,000 leads for $49 per month
• 1,500 for $99 per month
• and 10,000 for $199 per month
  

However, you can go far beyond that. For about $3,000 each month, you can choose up to 1 million Wispond leads, or if you need more, you can also call them for a customized deal.

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5. Landingi

Landingi is an end-to-end landing page builder platform using which you can create attractive landing pages without coding or IT knowledge. This software does provide an opportunity for users to add custom code, though. With this tool's advanced features, you may design, publish, improve, and conduct A/B tests on your own landing pages.

Features:

• More than 300 pre-built templates, with personalization available for landing pages for targeted PPC ads toward specific audience segments
• Seamless integration with Hubspot, Salesforce, Mailchimp, and numerous other services
• Users can import other internet webpages to “clone” using the “landing page import” function (eliminated by Instapage and others, assumably for copyright issues)
• Users can capture leads and put automated processes in motion to nurture them.
• Users can add custom code.
• Users can create pop-up ads, introduce plugins and create simple contact forms.

Pricing:

• Basic Plan: $29 per month
• Automate Plan: $89 per month
• Agency Plan: $109 per month

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6. GetResponse

GetResponse is a diverse software solution that combines email marketing, automation, e-Commerce features, webinar functions, and the ability to build high-converting, mobile-responsive landing pages. It allows for A/B split testing with thousands of stock pictures and templates available.

Features:

• Users can easily move content around, upload images, and edit page layouts using the drag-and-drop feature, and accept payments with the pre-instated PayPal integration
• Users have complete access to integrated analytics
• Seamlessly interacts with a variety of systems, including Facebook, Bing, KissMetrics, Google Analytics, and Adwords, and with marketing and e-Commerce tools like WordPress, Salesforce, and Shopify
• Leads can be collected using forms and imported directly into the GetResponse email system
• Users can carry out a wide range of tasks, such as building landing pages, email marketing, and hosting webinars

Pricing: 

• Basic Plan: $15 per month
• Pro Plan: $49 per month 
• Max Plan: $165 per month
• Enterprise Plan: $1,199 per month

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7. HubSpot

HubSpot offers many top-notch and easy-to-use marketing solutions, and their landing page builder tool is no different. The marketing and sales tools that HubSpot has created over time are some of the best in the industry, especially for enterprise-level marketing initiatives. However, most add-on solutions, such as the landing page builder, are accessible only if you are subscribed to their Marketing Hub as a customer.

Features:

• Seamlessly integrates with other tools from the Marketing Hub, such as the CRM and email marketing functions.
• Users can learn how to use the landing page builder tool from onboarding videos and textual content, creating attractive landing pages relatively quickly.
• Users can easily shift around content, add imagery, and create simple contact forms using a form builder, introduce plugins, edit page layouts, and deploy multiple templatized page layouts and designs using the drag-and-drop feature 
• A/B split testing for email marketing and automation
• Tools for creating blogs and content, along with features for SEO and setting up a content strategy

Pricing:

Starter plan (limited features only): $49 per month

Professional Plan: $655 per month

The free version of the Marketing Hub does not include the landing page builder tool. 

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8. ClickFunnels

ClickFunnels is more of a marketing funnel combined with a complete website solution than a quintessential landing page builder. It is ideal for business owners who wish to combine landing sites, email nurturing, and payment solutions into a single platform to sell courses or consult services online. This tool helps you set up a sales funnel that directs website traffic to the product or service.

Features:

• Several pre-built "ClickFunnels" (templates), along with basic website templates available
• Users can introduce plugins, build simple contact forms to collect leads, and create multiple-page layouts.
• Users can employ email automation and email marketing
• Users can add videos, and tracking codes and even create sales pages with integrated payment gateways
• Users can quickly shift around content and get a business online in a relatively short amount of time
• Users can learn the ropes using easy onboarding videos

Pricing:

Prices start at $97 per month.

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9. Shortstack

Shortstack is a landing page builder mostly known for helping business owners create killer landing pages promoting online contests and giveaways. You can build a variety of contests, including drawings, sweepstakes, photo competitions, quizzes, voting competitions, and video competitions. It can also be used to organize social media competitions, such as hashtag competitions, Facebook competitions, and Instagram competitions.

Features:

• Drag-and-drop content builder with pre-built templates
• Users can employ custom domains for white-labeled campaigns and automate  emails to lead capture on the sign-up page.
• Users can utilize “action-gating” to gather contact details with a sign-up form, thereby ensuring that contest participants register their details before playing
• Users can create instant win games, photo contests, social media giveaways, quizzes, trivia contests, etc., and publish them with flexible contest publishing options.
• Users can collect user-generated content (novelty feature)
• It contains powerful email marketing tools, including scheduling capabilities and in-built analytics for managing lead information

Pricing:

Prices start at $99 per user account per month.

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10. ActiveCampaign

ActiveCampaign is a marketing automation and emails marketing solution that enables you to make unique landing pages. This tool claims to allow you to create a landing page in minutes. If you're planning to host a digital event, you can use ActiveCampaign to expand your audience. The landing pages can be customized.

Features:

• Drag-and-drop landing page builder with pre-built templates
• Contain in-built solutions to improve user interactions like forms, pop-ups, site messages, and live chat
• Email marketing, sales automation, and marketing automation solutions—all available in a single platform
• Users can prioritize leads based on how close they are to conversion, depending on the information gathered through machine learning mechanisms, assessing the CRM and sales engagement solutions
• Users can augment landing page campaigns with social media management tools, site, and events tracking solutions, etc., for better performance analysis

Pricing:

• Lite Plan: $7.88 per month, billed annually
• Plus Plan: $42.88 per month, billed annually
• Professional Plan: $112.88 per month, billed annually 
• Enterprise Plan: $200.38 per month, billed annually
  

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11. Swipe Pages

Swipe Pages allows you to design mobile-optimized landing pages in minutes. They are the best mobile landing page software because the pages load quickly and convert well. When creating mobile landing pages, time is of the essence.

Swipe Pages is excellent if most of your ad clicks come from smartphones, with AMP support out of the box and a distinctive app-like experience—however, you can also use this software to design landing pages for desktops.

Features:

• Includes 20+ widgets such as timers, popups, payment forms, carousels, tables, and toggles to allow you to add functionality without the need for a developer
• Integrates seamlessly with Zapier, Zoho, HubSpot, ConvertKit, Mailchimp, and Campaign Monitor, as well as your CRM and marketing platforms
• Comes with Smart Pages that direct mobile traffic to a mobile-specific page and 50+ design templates, unique fonts, and e-Commerce capacities
• A/B global block testing and dynamic keyword insertion to maximize the optimization
• Forms are used to collect leads and deliver them to other tools, as well as collect payments with integrations like PayPal and Stripe.

Pricing:

• Starter Plan: $39 per month 
• Marketer Plan: $89 per month
• Agency Plan: $199 per month

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12. Lander

Lander is another landing page builder that allows you to create high-converting landing pages in minutes. Lander, one of the most economical landing page builders, is trusted by over 1.5 million clients and 3000 businesses, and it is best suited to small and medium-sized businesses.

Features:

• Allows complete customization of code for landing page templates, which will enable you to control all aspects of your landing pages and help register faster loading times
• Seamless integrations with Marketo, Salesforce, Mailchimp, and other marketing automation tools
• A/B split testing on all packages
• Dedicated Facebook landing pages for all packages
• 60+ design templates available, along with auto-fill forms are available 
• Dynamic text replacement is available

Pricing:

• Basic Package: $16 per month (for 5000 visitors)
• Professional Package: $54 per month (for 25, 000 visitors)
• Pro Plus Package: $149 per month (for 100, 000 visitors)

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How to choose the best landing page builder?

Integrating landing page builders into your marketing strategy is essential to boost lead generation, customer conversion, and, consequently, revenue generation for your business. Most of the tools mentioned above are no-code drag-and-drop options, which means they are super user-friendly!

But how can you choose the perfect landing page builder for your website? Here are a few things to factor in:

• Budget: Landing page builders start from $10 per month and can go up to $200 per month. If you are a small business owner, you probably do not need enterprise-level features. Select accordingly.
  
• Payment integrations: Selling a product or service means your landing page must integrate with payment merchant apps like Paypal or Stripe. Make sure to check if the solution you are choosing has an existing checkout integration.
  
• Layout and design: Like the budget aspect, pick and choose the features you need for a functional landing page. You must remember to stay on track with the design aspects and spend a fortune that is not worth the ROI.
  
• A/B testing and integrations: Landing page builders have many features, but the essential optimization feature is A/B split testing. Choose your option wisely and also account for any marketing tool or tech stack integrations you are bullish on introducing to your website.   

Maximize your CRO efforts by syncing your landing page with RevenueHero!

Picture this. You have built the perfect website for your business, generating steady inbound leads. How do you plan to capture, qualify and route all your form submissions once they enter your sales funnel? 

Using RevenueHero, of course! 

But what is it?

RevenueHero is a sales automation platform that helps you maximize your CRO efforts with its instant demo scheduling software.

Using this software, you can improve your form-fill-to-meeting booking ratio by double. 

With the help of this lead qualification and distribution tool, website visitors are sent to your contact page, where they can immediately book time on your sales team's calendars, depending on their interests. Integrating this application into your landing page allows you to quickly qualify, distribute, and arrange meetings between your sales personnel and potential customers. Potential customers ready to invest in your product or service for a higher price are automatically given greater preference when the leads are qualified, prioritized, and allocated to your sales professionals with relevant experience.

Here are some other features of this instant lead qualification and distribution tool:

• Enables a round-robin meeting arrangement: Meetings are distributed equally across the sales team. Leads are intelligently routed to the sales rep most experienced with the specific type of customer.

• Syncs seamlessly with your CRM: Results from each meeting are automatically added to the CRM. No leads are missed out on at any particular stage of the sales funnel since the CRM is continuously monitored.

• Employs automated meeting workflows: To boost meeting attendance rates, automated reminders and notifications are sent, with all relevant information at each stage of the sales funnel, ensuring proactive communication.

• Enhances your sales processes: With a robust lead scoring system and seamless product integration with your GTM stack, you can ensure that all possible leads from each stage of the sales funnel are captured, qualified, and distributed to the sales team.

• Qualifies form submits immediately and allows you to schedule meetings from your website.

Want to know more? Schedule a demo right now!