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Are you a sales rep tired of doing the tedious sales-related tasks that are not even part of the process, day in and day out? I get you.Research shows that sales professionals spend just 35.2% of their time, actually selling. The rest of the work week goes into managing their CRMs and doing a bunch of non-sales (and non-revenue generating) activities such as dealing with internal policies and approvals and researching target prospects to approach for sale.No matter how efficient and productive your sales team is, doing these tasks manually is dated and risks your startup being left way behind by your competition. If you have a growing prospects list, coordinating interactions, corresponding with clients, making notes, documenting data, and following up can turn into a challenge to scale.So what’s the solution?Sales automation. Tools that can streamline your sales process and automate repetitive tasks like sending emails, scheduling meetings, etc., can help a sales rep focus on what they are paid to do—selling. Sales automation tools can also reduce the percentage of human errors in the sales process and generate high-quality leads while saving you time and resources.In the digital era, sales automation, if implemented with the right software—can be the answer to all your selling problems.In this blog, I will discuss sales automation and its benefits before introducing you to 27 new-age sales automation tools that you should be using in 2022—that will help you bring in more customers without clocking in more hours.Let’s get started!
If you’re thinking cyborgs, think again. Sales automation is basically creating a synergy between sales reps and technology to sell better. Using the software, artificial intelligence (AI), and digital tools, sales automation allows human sales professionals to speed up manual, time-consuming sales operations. It enables the sales team to concentrate on crucial duties like forging connections and nurturing leads.
Did you know that utilizing sales automation to nurture leads have led brands to see a 225% increase in prospect volume, that ultimately converted to sales opportunities?To further elaborate on why you need sales automation in 2022, I will highlight some of the most evident benefits of sales automation for your business.
No more mundane non-sales activities that eat up your time—automate your sales process so that you can focus on customer interactions that will actually convert them.
You can prioritize interactions with your prospects and spend more time in your sales process—understanding and better solving their problems. Now wouldn’t that make your future customer happy?
No-brainer here. You can work smart instead of working hard—approach high-value prospects and generate better revenue for your organization.
These tools can help filter out prospects who don’t align with your selling objectives—and help you focus on selling to those ideal customers who need your product or service and are willing to pay for it.
Leave no space for errors with a consistent recording of all data related to your prospects and the sales process—all categorized individually to help keep all information at your fingertips!
There’s a lot of back-and-forth between a sales rep and a customer during the sales process, which means—you need to be top-notch with communication. Automate emails and follow-up comms with these tools.
No hassle creating manual reports every quarter—acquaint your managers with each customer’s journey status, using CRMs and save time on internal protocols and audits.
The culmination of all advantages is the end goal of using sales automation tools. From prospect to buyer, streamline the journey for your customers and generate more revenue while investing way less time.Now that you’ve read through the benefits of using sales automation tools, are you ready to learn about 27 new-age tools that you should be using in 2022, to automate selling and drive greater profits for your business? Let’s jump into the list, then!
Here’s the list:
It would be a crime not to begin listing sales automation software without the HubSpot Sales Hub. It is a one-stop solution for all your sales automation functions, being used by over 100,000 customers, in more than 120 countries.Top Features:
Additionally, you can create a Shopify Plus account and integrate it with the HubSpot CRM to increase traffic, strengthen your brand, and increase sales in your current market.Free plan: YESPricing: Begins at $45 per month
Ideal for SMBs and SMEs, Copper streamlines complex workflows with its drag-and-drop-pipelines feature.Top Features:
Additionally, it is connected with the G-Suite, thus, saving your sales staff's time that would otherwise be spent copying and pasting significant amounts of data.Free plan: YESPricing: Begins at $25 per month
RevenueHero is a sales automation software that helps you turn more of your inbound leads into sales opportunities.Top Features:
Free Plan: NOPricing: Customized pricing plans are available to businesses that send commercial quotes through their website.
One of the most popular options across the globe, with over 40,000 customers, the Freshworks CRM, better known as Freshsales, is designed for sales teams in “high-growth” startups—to shorten the sales cycle.Top Features
Additionally, the program enables you to use intelligent workflows to automate your crucial procedures and duties.Free plan: YESPricing: Begins at $29 per month
Who doesn’t love pop-ups? Picreel is an AI-based popup marketing tool you can use to generate leads and increase sales from the internet. This is the best method to turn traffic into sales if users leave your website without taking action. Top Features:
Push your prospects to take action with targeted pop-ups that provide a delightful website experience.Free Plan: NOPricing: Begins at $14 per month
Zapier is a sales automation tool that allows you to pass information through workflows known as “zaps”, that you can build even if you don’t have a clue about coding.Top Features:
You can start your workflows from any app. Be it Google Sheets, Google Docs, Slack, Quickbooks, or Facebook Lead Ads—Zapier integrates with many leading industrial applications to make sales activities fast and easy for you.Free Plan: YESPricing: Starts at $19.99 per month
Mailchimp is popular automation software that compiles information about your audience, marketing channels, and analytics in one location to help you accomplish your objectives more quickly.Top Features:
Additionally, Mailchimp, also has engagement automation tools that allow you to interact with the right customers and push targeted quality content, to convert them.Free Plan: YESPricing: Begins at $9.99 per month
Automated updation of customer information is integral to any CRM platform. But automated customization for lead generation? Now, there are not many tools that can boast of this. Then, there is Clearbit.Top Features:
Clearbit integrates seamlessly with third-party programs like Zapier, Salesforce, Segment, and API.Free Plan: NOPricing: While Clearbit does not have public pricing plans, businesses can establish direct contact, and based on their requirements, Clearbit can send quotes for their services.
The marketing automation and CRM tools from EngageBay are primarily geared to assist small and mid-size enterprises in attracting and converting website visitors into clients.With the help of this CRM software, businesses may employ marketing software to develop relationships with customers to keep them. Because it keeps the consumer at the center of your organization, EngageBay is renowned for empowering companies to provide excellent customer service.Top Features:
Additionally, it automates the entire interaction process with your clients, from the first contact to the final payment. Your sales and marketing teams will be aware of their target market and where they are in the sales pipeline. Free Plan: YESPricing: Begins at $10.39 per month
Calendly is another sales automation tool that has a user base of over 2 million and serves clients like LinkedIn.Top Features:
Free Plan: YESPricing: Begins at $8 per month
The sales automation solutions from Keap offer data on customer behavior and assist with lead follow-up.Top Features:
Additionally, Keap and Zapier have been merged, giving users access to more than 2,000 apps as integrations.Free Plan: NOPricing: Begins at $40 per month
Using Salesmate, you can design, automate, and carry out your sales and marketing processes to enhance the overall customer experience.Top Features:
Since Salesmate is a flexible platform, you may alter it to suit your brand's needs to get the best results.Free Plan: Free trial for 15 daysPricing: Begins at $12 per month
Automate recurring sales processes with Process Street. Picture your work day without chores like ensuring that the team meeting actually gets finished this time, putting up the next client, or onboarding new employees. Sounds like a dream, right?Top Features:
Process Streets wins a place on this list for facilitating accountability and transparency amongst your various team members, altogether helping you run a tight ship!Free plan: YESPricing: Begins at $25 per month (for each user)
An up-and-coming SaaS tool for sales automation, Crystal promotes adaptive selling, i.e., customizing your pitch to every prospect based on their behavior and preferences.Understanding your audience is essential, especially when you email someone for the first time, bargain with a customer, or engage in any other significant conversation.Top Features:
SalesDiary is a sales automation platform that offers services for all sales channels. It has solutions for all your sales needs, including primary sales, secondary sales, and modern trade.Top Features:
Free Plan: NOPricing: Customized pricing plans are available to businesses that send a commercial quote through their website.
Another sale email marketing tool in this directory, Lemlist helps you conduct automated cold outreach based on selective criteria that you can choose and modify according to your ideal buyer personas.Top Features:
By keeping your email account "warm" and appearing natural to email algorithms, you can avoid being added to spam and blacklists.Free Plan: Free trails for 14 daysPricing: Begins at $25 per month
At its core, Unbounce is a platform that optimizes your conversion rates.Top Features:
Basically, use Unbounce if you want to produce an A/B test pop-up CTAs and landing pages automatically.Free Plan: Free trial for 14 daysPricing: Begins at $80 per month
Pipedrive is a web-based sales CRM and pipeline management tool that will let you schedule sales activities and keep track of deals.Top Features:
What makes Pipedrive the perfect tool to obtain insights and data, is its user interface that aids you in accessing the platform from a mobile device and interacting with outside sales apps.Free Plan: YESPricing: Begins at $18 per month
With the help of the sales automation platform Clickflow, you can automatically increase your reach via organic search.Top Features:
Research indicates that better click-through rates translate toward better SEO rankings. You'll therefore acquire more traffic by testing and improving your page titles and descriptions and getting more traffic from the increased conversion rate that results from your improved SEO ranks.Free Plan: YESPricing: Begins at $109 per month
Your sales staff will perform better thanks to the gamification of performance management that LevelEleven brings to the table.Top Features:
Free Plan: NOPricing: Customized pricing plans are available to businesses that send commercial quote through their website.
An enterprise-level sales automation software, Voicent Sales Automation is designed to automate sales pipelines and operations for mid-size businesses and enterprises.Top Features:
But unlike other companies, Voicent doesn't collect monthly or yearly fees; instead, it sells lifelong rights to businesses, making it special and wonderful.Free Plan: NOPricing: Customized pricing plans are available to businesses that send a commercial quote through their website.
Revegy is the perfect tool to run ABM strategies for prospect sales.Top Features:
Free Plan: NOPricing: Customized pricing plans are available to businesses that send a commercial quote through their website.
Identifying itself as a “sales execution” platform, the primary objective of Outreach is to automate sales procedures while increasing sales rep productivity.Top Features:
However, the lack of connectivity with the LinkedIn Sales Navigator account is a major drawback.Free Plan: NOPricing: Customized pricing plans are available to businesses that send commercial quotes through their website.
Bombora demands a hefty monetary investment, but its payback is astounding.Top Features:
Get ahead with buyer-led marketing with Bombora!Free Plan: NOPricing: Customized pricing plans are available for businesses that send a commercial quote through their website.
Leadiro (now known as DemanScience Intelligence) wins a place on this list owing to its massive directory of contacts that lets one access leads in emerging markets, with the contact details of companies from more than 98 countries available in its database.Top Features:
To maintain the authenticity of the contacts, ones only with 95% validity scores and higher pass the platform's strict selection process and are added to its live database.Additionally, this tool also integrates with both SalesForce and HubSpot.How does Leadiro maintain such a huge database? The platform uses technographic intelligence to map the information on the technology installation bases of millions of businesses.Free Plan: YESPricing: Customized pricing plans are available to businesses that send commercial quotes through their website.
Uplead is a sales prospecting tool was developed to maintain data accuracy and build you a clean prospecting list. Now, you don’t need to tear your hair out when half the emails you send bounce right off.Let’s face it; inaccurate prospecting lists can be frustrating.Top Features:
Make lead prospecting easy with Uplead!Free Plan: YESPricing: Starts at $99 per month
Being a buyer-centric platform that aligns the concepts of both selling and buying, Boxxstep is a sales automation software that allows you to understand better your customer’s perception of you and close deals quickly and easily.Top Features:
Additionally, Boxxstep may be integrated with your CRM for a sales process that is much more customer-focused.Free Plan: NOPricing: Customized pricing plans are available to businesses that send commercial quotes through their website.
It is also compulsory to mention that sales automation needs a strategy—before you begin purchasing tools left and right and then a year later, you see no results and zero ROI.There’s no “one-size-fits-all” plan here. You need to talk with your sales team to determine which sales automation software can truly help them. Identify their weak spots and utilize these tools to strengthen your sales process.Sales automation helps your sales reps do more sales-related tasks, which in turn, has the potential to bring in more revenue. It maximizes your limited resources and helps you scale up your business. So what are you waiting for? Invest in sales automation today!
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