Marketing
10
min read

22 Best B2B Lead Generation Tools You Must Try in 2022

According to HubSpot, 61% of marketers rank lead generation as their number one challenge. Discover the 20 top B2B lead generation tools to overcome your prospecting challenges.

Table of Contents

Raise your hands 🙋‍♀️ if you think prospecting is time-consuming!Prospecting manually steals hours and distracts the marketing and sales teams from other sales activities.Implementing lead generation software can address this issue in no time. These B2B lead generation tools automate the refine the entire prospecting process. Thus, it extracts quality leads and saves a lot of time.In today’s comprehensive lead generation guide, we’ll tell you about B2B lead generation tools currently popular in the market.Read on to know these tools and discover what features will benefit your business.

What are B2B lead generation tools?

B2B lead generation tools refer to the software designed to help with lead capturing. The tools automate the lead capturing process so that you can focus on the campaign strategy instead of manual lead data entry.

Different types of lead generation tools

Regarding B2B lead generation software, there are different platforms offering various features and functionalities.Here’s a list of the different types of B2B lead generation tools. Check out and identify which tool type would be perfect for your business.On-page lead generation tools – They help you capture leads through your website forms.Inbound lead generation tools – These tools help to drive leads to your website. Webinars, Podcasts, Email campaiges are the some of the major examples of Inbound lead generation. Outbound lead generation tools – The outbound lead generation tools help you find and message leads through phone calls, emails, social media, etc.Email marketing tools – The email marketing tools help you nurture leads by keeping them engaged and moving through the different stages of the buyer’s journey.CRO tools – CRO or Conversion Rate Optimization tools help to increase leads and improve the number of leads converting into sales-qualified leads.Search marketing tools – These tools support increasing the on-site leads by boosting website traffic coming from paid and organic searches.Marketing management tools – These tools measure performance to improve and enhance lead generation campaigns, and target quality leads.

Top 22 lead generation tools you must try in 2022

If you are looking for ways to improve your lead generation and capturing, B2B lead generation tool is what you need.There are several awesome lead generation software solutions out in marketing. So, picking one can be tricky.But there’s nothing to worry about because we have prepared a list of the top 22 B2B lead generation tools. Read about them, understand their features, and then pick the one(s) that align with your business needs and goals.

1. Hunter.io

Hunter is an email finder platform that helps you get verified email addresses of professionals.It is a popular B2B lead generation tool to help you reach your lead’s inbox. When prospecting, you can use this tool and find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company.Hunter.io features can help you extensively in lead generation. Have a look!

Features

  • Email finder allows users to connect with any professional. Moreover, users can also perform searches on bulk email addresses.
  • Email finder API enables finding email addresses of any professional with a simple API call.
  • The author finder feature enables users to find authors of blogs and articles along with their contact details.
  • Like email finder, author finder API, and finding authors in the bulk feature are also available with Hunter.io.
  • The outreach product features include building cold email campaigns with full personalization and custom attributes, scheduling them, and email tracking.
  • Integrations available with Pipedrive, Salesforce, HubSpot, Zoho CRM, Zapier, Gmail, etc.

Pricing

  • The free plan offers up to 25 requests per month
  • The paid plan starts at $49/ month

2. RevenueHero

Who wants to make their sales process more efficient?Teams looking forward to following the ‘smart work’ strategy should have RevenueHero on their radar.RevenueHero is an inbound lead conversion tool designed to help you schedule more lead meetings, double your pipeline, and boost your conversion rates.Check out the features of this lead generation software.

Features

  • Capture and qualify leads from web forms
  • Automate scheduling meetings with your prospects.
  • Real-time lead routing allows users to assign leads to available sales reps automatically.
  • The instant lead routing feature offers dynamic lead distribution rules that you can choose to assign your leads to the right sales reps.
  • Lead to account matching feature enables users to avoid reaching out to the same account multiple times.
  • The lead prioritization feature enables users to reach out to the priority leads first.
  • Set up advanced seamless CRM workflows through RevenueHero integrations with tools like Salesforce, HubSpot, Pipedrive, etc.

Pricing

3. HubSpot Sales

HubSpot is one of the most popular CRM tools. HubSpot Sales is a division of the entire sales and marketing platform.The tool eliminates friction by bringing all your tools together on one platform.HubSpot Sales helps its users to initiate conversations, deepen relationships, and manage pipelines. Let’s take a look at its features.

Features

  • Automates administrative tasks and focuses on fully viewing your business performance.
  • Sales management playbooks helps sales teams to prepare for lead interactions. The playbooks include competitive battle cards, positioning guides, call scripts, etc.
  • Generate branded and polished quotes instantly and send them when your prospects think about your product to close deals faster.
  • Sales analytics and reporting feature gives insights into your business performance and helps to improve.

Pricing

HubSpot Sales offers free tools on sign-up. It offers three plans.

  • Starter - $45/ month
  • Professional - $450/ month
  • Enterprise - $1200/ month
  • For custom plans, talk to HubSpot Sales team

Note that HubSpot offers different pricing plans for Sales, marketing, customer service, operations, and CMS.

4. Pipedrive

Pipedrive is a CRM tool that helps sales teams to work more efficiently. This B2B lead generation tool helps you track email opens, clicks, and perform task automation, revenue forecasting, and additional customizations.The tool organizes your sales system by setting up your pipeline stages, focusing on sales actions, tracking progress, and optimizing.Take a look at Pipedrive’s features.

Features

  • Custom AI assistant and web forms help users get hot leads directly fed into the sales pipeline.
  • Track communications – calls, emails, and access contact history to get a 360-degree view of your schedule
  • Automate repetitive administrative tasks and focus on the strategic ones
  • Get custom analytics and reports to measure company performance against set goals
  • Privacy and security features ensure full transparency and security of business data
  • Integrate Pipedrive with sales-boosting apps and access the lead generation software from any mobile device.

Interestingly, you can also integrate RevenueHero with Pipedrive, so you do not have to switch between too many tools!

Pricing

  • Pipedrive offers a 14-day free trial
  • Essential - $9.90/ user/ month
  • Advanced - $19.90/ user/ month
  • Professional - $39.90/ user/ month
  • Enterprise - $59.90/ user/ month

5. Reply.io

Reply.io is a robust sales engagement platform that helps you automate cold outreach across different channels and find emails with an email finder, CRM integrations, AI assistant, analytics, and a deliverability suite.The new Reply Chrome extension allows users to find prospect emails on LinkedIn in no time. Thus, it helps to keep your sales pipeline full.Also, the lead generation software allows you to add new contacts instantly to multichannel sequences, access tasks, manage them, and make direct calls.

Features

  • With the email finder feature, find business emails on LinkedIn and incorporate them into a sequence in Reply.
  • The automated email warm-up feature prevents your emails from going into the spam folder of your prospect.
  • Automate lead generation on LinkedIn. Find the right prospects and get access to profiles and contact info.
  • Automate scheduling lead meetings, make calls, reach out on LinkedIn, and sync data with CRM through integrations.
  • A/B test messages and analyze outreach, performance, and access reports to improve team performance.

Pricing

  • The lead generation software offers a 14-day free trial.
  • Sales engagement starter - $60/ user/ month
  • Sales engagement professional - $90/ user/ month
  • Sales engagement custom plan – Talk to the team for pricing
  • Free starter plan for email search
  • Advanced email search - $49
  • Unlimited email search - $99
  • Email warm-up - $29 per email account / month

6. OptinMonster

OptinMonster is a B2B lead generation tool that helps you easily convert your website visitors into leads and customers.The lead generation software has the right solution to build campaigns that help you gather quality leads for your unique business needs.Using OptinMonster, you can create attention-grabbing on-site campaigns like pop-ups, slide-in windows, and gamified spin wheels.Take a look at the most popular OptinMonster features.

Features

  • Drag-and-drop builder allows users to create stunning forms optimized to achieve the highest conversion rates.
  • Optimize campaigns with pop-ups for smartphones and tablets
  • MonsterLinks feature enables users to convert any image or link into a 2-step optin campaign. MonsterLinks enable visitors to complete a process or subscribe with a single click.
  • Geo-location targeting feature enables you to create personalized campaigns based on visitors’ locations to improve conversions.
  • Exit-intent technology detects the user’s mouse behavior and displays a message with exit CTA as they leave the page.

Pricing

OptinMonster offers a 14-day money-back guarantee. It has four paid plans.

  • Basic - $9/ month
  • Plus - $19/ month
  • Pro - $29/ month
  • Growth – $49/ month

7. AeroLeads

AeroLeads is an email finder that helps you in the lead generation process. The B2B lead generation tool helps you find email addresses and build email lists in real-time.The lead generation software also finds prospects’ contact info like company, job title, etc.Here are the features of AeroLeads that make lead generation software one of the best in the market.

Features

  • 650M+ profiles database that provides users prospect details. You can use different filters, like department, education, company, etc., to find prospects that fit your buyer persona.
  • All-in-one chrome extension and automated prospecting with the Pro plugin feature. Use the plugin on any website to find employees.
  • Email finder for LinkedIn helps to find and add 2500 LinkedIn prospects instantly.
  • The email verifier feature verifies any email address's validity and helps reduce bounce rate.

Pricing

  • AeroLeads offers 10 credits as a free trial
  • Take Off plan - $49/ month
  • Climb - $149/ month
  • Cruise - $499/ month
  • Enterprise – Custom pricing. For details, contact AeroLeads.

8. Voila Norbert

This B2B lead generation tool is an email finder (with many other features!) that helps you find prospects' email addresses.Simply enter the person’s name and the company they work with. Voila Norbert automatically finds their email address.With Voila Norbert, you can enrich your email list with reliable lead data like job titles, company names, locations, social profiles, etc.Have a look at Norbert’s features.

Features

  • Email finder and enrichment feature help users to find prospects’ email addresses and enrich your email list with prospect data.
  • Get people running similar or relevant blogs' email addresses, exchange links and collaborate over content marketing.
  • Norbert offers a vast B2B database of companies and contacts to enhance prospecting and drive bottom-line ROI.
  • The advanced email verification feature helps you get accurate and up-to-date data.

Pricing

Voila Norbert offers 50 free credits on signup. Further, it offers an extensive pricing plan for prospecting, verification, and enrichment.Prospecting

  • Valet - $49/ month
  • Butler - $99/ month
  • Advisor - $249/ month
  • Counselor - $499/ month

Verify

  • Verify emails on pay-as-you-go basis - $.003/email up to 500k and $.001/email above that. $2 min.

Enrich

  • Enrich email lists - $.04/email up to 2k, $.02/email up to 50k and $.015/email above that. $4 min.

9. Drift

Drift focuses on conversational sales. It is a sales acceleration platform that helps you engage leads and take them through the buyer’s journey.The B2B lead generation tool allows you to interact with your website visitors instead of requesting them to fill out forms or wait for follow-ups.Here are the features of Drift. Take a look!

Features

  • The prospecting tool helps you identify the highest-intent accounts by providing you insights into their behavior so that you can personalize their web experience.
  • Drift also offers sales video tools that help you create personalized videos and Gifs to engage leads more.
  • The Deal Room feature allows you to collaborate with buyers. It serves as the single source of truth for past communications, resources, and notes. Buyers can also get their queries resolved by sales reps using the Deal Room.
  • Drift intel or a contact list from the marketing automation platform helps users to send priority high-value accounts personalized greetings. It also automatically routes them to the sales rep who owns these accounts.
  • Automate scheduling lead meetings using Drift’s chatbot.
  • Accelerate target account engagement using Drift’s AI support. The AI chatbots proactively engage, qualify, and convert buyers from your web pages.

Pricing

  • Drift offers a free plan for start-ups with less than 50 employees.
  • There are three paid plans – Premium, Advanced, and Enterprise
  • To know the pricing details, contact the sales team.

10. Overloop

Formerly known as Prospect.io, Overloop is a sales automation platform that handles your sales pipeline, tracks performances, and boosts sales.The platform helps you find prospects in one click and launch cold email campaigns instantly. The lead generation software helps you find leads using LinkedIn automation and increase sales with ultra-personalized campaigns.Overloop offers both inbound and outbound campaign features. Take a look!

Features

  • The email finder feature helps you find missing email addresses to enrich contacts.
  • Create contacts from LinkedIn profile or LinkedIn search
  • Import contacts from CSV spreadsheets by integrating with CRM platforms like HubSpot, Salesforce, Pipedrive, etc.
  • Personalize campaigns with custom fields
  • Track emails, clicks, visits, bounce rate, replies, and even automated replies
  • LinkedIn Automation feature enables you to automate connection requests, profile visits, and direct messages.

Pricing

  • Overloop offers a 14-day free trial
  • The paid plan by Overloop starts from $99/ user/ month

11. ActiveCampaign

ActiveCampaign is a comprehensive email marketing software with an email builder and email automation editor.The platform has other additional tools in the marketing suite, which include landing page templates, contact scoring, SMS marketing, Facebook custom audiences, segmenting, etc.The platform is also lead generation software as it offers several features for each stage for a customer’s journey.Here are the main features of ActiveCampaign.

Features

  • The website tracking feature helps you identify the content, products, services, etc., your visitors are most interested in.
  • The email marketing feature allows users to build email newsletters and campaigns. Further, you can also automate responses, trigger emails based on purchase, and send broadcast and targeted emails.
  • The email segmentation feature helps you send the right email to the right person based on their data.
  • Add subscription forms and tags to track the leads’ sources, notify teams, and add contacts to multiple lists to keep them organized.
  • Email authentication, reputation checks, and engagement metrics ensure 100% email deliverability.

Besides these lead generation or reach features, ActiveCampaign offers features for better lead nurturing, like, marketing automation, event tracking, dynamic email content, etc.Further, for lead conversion, you get landing page templates, pipeline automation, CRM & sales automation, and lead scoring.For growth, ActiveCampaign offers a split testing feature to evaluate the email subject lines, content, info, images, and CTAs.Additionally, there are two more features - a predictive sending feature that sends emails at the right time and a predictive content feature that allows users to craft 5 copy versions in the email builder as a part of the email campaign. It also offers a web personalization feature! 😮

Pricing

  • ActiveCampaign offers a 14-days free trial
  • Lite - $29/ month
  • Plus - $49/ month
  • Professional - $149/ month
  • Enterprise – Talk to the sales team for pricing details.

12. Outreach

This B2B lead generation tool helps you generate more leads, feed them into your sales pipeline and make more sales with lesser efforts.The Outreach sales execution platform helps users to grow sales, consolidate tools, and reduce sales execution risks.Check out what features Outreach has to offer.

Features

  • The automated prospecting sequences feature saves your sales team’s time by identifying what’s working across teams. With this feature, sales reps can easily reach the right accounts at the right time with the right message.
  • Automate lead follow-ups with highly personalized messages
  • The pipeline generation feature helps you keep your GTM teams aligned with the pipeline progress.
  • Identify expansion opportunities with current customers and access actionable insights to win more deals with the deal management feature.
  • Also, deal management helps you to track deals, fix deal risks, and access conversation intelligence with a robust search feature.
  • Automate revenue forecasting preparations for every team and sales reps to save time.
  • Access comprehensive and reliable data, analytics and reports to forecast revenues.
  • Integrated with social activity tracking, meeting scheduler, CRM sync, and sales dialer. A third-party integration feature is also available to streamline workflows.

Pricing

  • Contact Outreach to get pricing details

13. LeadFeeder

This B2B lead generation tool provides information on page views. It tells you what companies visit your website regardless of whether they have made a contact or filled out a form or not.LeadFeeder also provides contact information of employees working in the companies visiting your website. This allows users to follow up on the leads who never inquired or time their outreach to the potential prospects in the sales pipeline.Check out the LeadFeeder features to understand how you can work with the lead generation software.

Features

  • Website Visitor Identification – This feature identifies the company names visiting your website. It allows users to know the exact behavior of the website visitors. Also, it enables users to identify remote workers with LeadFeeder’s database.
  • The automated lead qualification allows users to identify and understand the ready-to-buy leads, their behavior, engagement rates, content they are interested in, etc.
  • Integrate with Slack, Active Campaign, Zapier, HubSpot, Salesforce, Google Analytics, Google Data Studio, and more.

Pricing

  • LeadFeeder offers a 14-days free trial.
  • The Lite plan is a basic version with limited features and no cost
  • The Premium plan starts at $79/month

14. Snov.io

Snov.io is not just a B2B lead generation tool. It is a multifunctional platform comprising of a collection of sales tools that can take your lead generation efforts to a whole new level.The B2B lead generation tool helps you to collect emails for company websites, get emails based on domain and personal names, and find emails from Google and LinkedIn. Also, it helps with lead nurturing through lead research and automated outreach.

Features

  • Search and collect pre-verified leads from an extensive database, based on your ideal buyer profile.
  • Run drip campaigns with personalized email outreach and automated follow-ups
  • The 7-tier email verification process reduces bounce rate and keeps your database clean.
  • The email warm-up feature helps you improve deliverability and email placement which results in the email reaching your prospect’s inbox, instead of spam. Automate your warm-up emails with AI-powered realistic conversations.
  • Optimize your sales workflow with sales CRM features like analytics, multiple pipelines, and Google Calendar sync.
  • Email finder extensions help you perform LinkedIn prospect search, search pages, email search, and adding leads directly to your campaigns.
  • Snov.io seamlessly integrates with 2000+ CRMs, social media apps, and teamwork tools like HubSpot, Close, LinkedIn, Slack, Trello, Airtable, etc.

Pricing

Snov.io offers five pricing plans along with a freemium plan.

  • S - $33/ month
  • M - $83/ month
  • L - $158/ month
  • XL - $308/ month
  • XXL - $615/ month

15. Growbots

Growbots is an outbound sales platform that helps you find prospects and expand your outreach.The platform provides a database of more than 100 million contacts segregated by industry. The tool can select the best prospects from the database whom you can quickly contact, follow up automatically, and ultimately convert into paying customers.

Features

  • Access over 100 million contacts and cherry-pick prospects that fit your buyer persona
  • Connect with the right decision-makers. Search for industry, job titles, and areas of interest and instantly get the most appropriate prospects’ social media profiles, emails, and contact numbers.
  • The self-updating database synchronizes the latest leads. The live email verification feature makes Growbots more accurate with every email you send.
  • Get detailed prospect info and personalize emails accordingly.
  • Schedule follow-ups based on the prospect’s time zone.
  • Add custom tasks like LinkedIn touches and phone calls to multichannel sequences to increase your customer’s interest.
  • Warm response detection ensures only positive responses reach your mailbox.
  • Connect multiple email accounts
  • Reschedule responses automatically using AI detection
  • Perform A/B testing
  • Get actionable insights from reports and analytics
  • Create team accounts and collaborate on campaigns

Pricing

Growbots offers three pricing plans:

  • Outreach - $49/ month
  • All-in-one - $199/ month
  • Pro – Contact for pricing details.

16. Unbounce

Unbounce is an AI-powered landing page builder that helps you convert more leads into customers.Moreover, the B2b lead generation tool attracts leads to the website so that users can capture and qualify more leads.The lead generation software also offers smart marketing tools that help you build high-performing marketing campaigns within minutes.Overall, Unbounce offers tools not only for creating landing pages, but also for search ads, social media, and email marketing.Let’s see what features Unbounce has to offer.

Features

  • The platform offers custom templates that help you create your web pages, including landing pages, pop-ups, and sticky bars.
  • The easy-to-use builder offers personalized recommendations and helps you optimize your web pages.
  • Unbounce offers AI copywriting tools that help you generate, remix, and edit content for your landing pages, emails, and ads in real time.
  • The routing feature directs visitors toward the best landing page for them. This feature gives you 30% of more sales and signups.

Pricing

  • Unbounce offers 14-day free trial
  • Launch plan - $90/ month
  • Optimize - $135/ month
  • Accelerate - $225/ month
  • Concierge - $575/ month

17. CallPage

CallPage is a lead generation software that helps you generate and capture more leads with its click-to-call widget.The platform provides everything a user needs to generate more phone calls with leads and build better relationships with them.Take a look at its features.

Features

  • Automate callback with a click-to-call widget. With the widget feature, you can give an instant call to your website visitor who is a potential customer interested in your product.
  • Customizable interactive pop-ups can also be used for automatic callbacks. Edit the copies of these pop-ups, and apply dynamic elements or advanced personalization.
  • Call forwarding feature encourages visitors to have an instant conversation with sales reps in 28 seconds or schedule a call later. This feature is entirely automated.
  • Call analytics feature provides reports and data on the CallPage dashboard, where users can track performance and gain insights into lead generation and sales processes.

Pricing

  • CallPage offers a 7-day free trial.
  • Basic - Free plan up to 15 leads per month on signing up.
  • Basic+ - $25/ month
  • Professional - $129/ month
  • Premium - $329/ month
  • Custom – Individual plan based on requirements. Get details from the sales team.

18. MaxTraffic

This lead generation software helps users to create highly targeted overlays to drive website engagement.MaxTraffic is more of a marketing platform that offers lead capturing feature, customer profiling, exit intent, promotional overlays, and analytics.The platform also helps you to acquire, engage, and retain leads with web push notifications.Take a look at the many features of MaxTraffic.

Features

  • Default browser opt-in or custom opt-in allows you to reach a 10% subscribe rate.
  • An enriched database, CRM, or recommendations engine allows users to build custom segments for hyper-personalized notifications.
  • MaxTraffic API allows users to send out personalized messages to prospects.
  • The geo-targeting feature helps users personalize campaigns based on the prospect’s location.
  • Perform A/B testing, customize CTAs, and execute drip campaigns to generate leads and capture them
  • Advanced analytics and reporting help you get insights into the metrics and KPIs to evaluate campaign performance and progress with leads.

Pricing

  • MaxTraffic offers a free plan on sign-up. It offers 30 days of full access
  • Business - $59/ month
  • Agency – Contact the company for pricing details.

19. Datanyze

This B2B lead generation tool helps sales teams to connect with leads.The tool provides your sales teams with prospect information like company details, contact, and ‘icebreakers’ to help in warming up the cold calls and email outreach.The lead generation software provides data from social profiles, local news outlets, etc. Hence, you’ll get to know whom to contact and how to approach to drive sales.Let’s see the features of Datanyze.

Features

  • Datanyze’s Google Chrome Extension helps users to access contacts and company data directly from their prospecting sources in real time. While browsing social media, you can capture prospect data.
  • The icebreaker feature helps sales teams to start meaningful conversations with prospects. Tapping into icebreakers, sales reps can access content related to the prospect’s world. This content pieces are curated from the prospect’s social media feed, local news publications, etc.
  • Tag contacts and companies to create segmented lists automatically. You can them seamlessly export these contact lists anytime in a click.

Along with these features, Datanyze will soon launch another feature for your sales teams. Regardless of the team size, you can have a Datanyze package appropriate for your organization.With admin capabilities, managers can pool credit allotment between the users. Also, they can add credits to the account when needed.

Pricing

Datanyze offers three pricing plans. They are:

  • Nyze Lite – 90 days free trial (10 credits per month)
  • Nyze Pro 1 – $21 per month (960 credits annually)
  • Nyze Pro 2 - $39 per month (1920 credits per year)

20. Yet Another Mail Merge (YAMM)

This lead generation software is a Google Sheets Extension that helps you track email opens.The tool makes it easy for you to send emails in bulk, schedule them, personalize them, find out who have opened the emails and who did not, and follow up accordingly.Also, the B2B lead generation tool ensures the emails land in the prospect's and customer’s inbox instead of the spam folder.Take a look at the features of this lead generation software.

Features

  • Integration with Gmail and Google Sheets. You can use saved Gmail templates. Track results from Google Sheets directly.
  • Track email opens, clicks, responses, bounce rates, and unsubscribes in real-time from Google Sheets.
  • Schedule your mail merge to go out at the right time and increase open rates.
  • Personalize mass emails. Write custom email subject lines, email body content, links, images, and attachments.
  • Upload files in Google Drive and use YAMM to send these as attachments with your email campaigns.
  • Send notifications to respondents, sales reps, managers, and others when a Google form gets submitted.
  • Create simple polls and quick surveys and track results in Google Sheets.
  • Ready-to-use templates and advanced HTML emails for customization.
  • Segment contacts using Google Sheets filters and use YAMM’s predefined follow-up assistants. Also, track email conversations with same thread follow-ups.
  • Use email aliases, configure personalized or global bcc and cc addresses
  • Embed unsubscribe links to emails to reduce spam issues.

Pricing

  • YAMM offers pricing plans - individual, team, and unlimited.
  • The free plan includes basic features
  • Personal - $25/ year
  • Professional - $50/ year
  • Team - $150/ year for 5 users; $240/ year for 10 users; $500/ year for 25 users; $1000/ year for 50 users; and $2000/ year for 100 users.
  • For more than 100 users, there’s an unlimited plan. Contact sales for pricing details.

21. SharpSpring

SharpSpring is a lesser-known all-in-one platform that offers several features. Lead management, lead scoring, pipeline management, email marketing etc.The lead generation software has full-funnel marketing and sales automation and CRM tool. Take a look at the features of this lead generation software.

Features

  • Email marketing – Tailor emails dynamically based on buyer’s needs and interests and send relevant content to keep them engaged.
  • Marketing automation – Personalize interactions with prospects according to their needs and time.
  • CRM – Personalize buyer interactions, track sales opportunities, and scale sales with productivity tools.
  • Sales engagement – Save time and prevent missing follow-ups with the in-built messaging and inline tasks-automation features.
  • Retargeting ads – Display targeted content on website to make leads return to your site.
  • Tracking & analytics – Track performances and get actionable insights from all your marketing and sales initiatives.
  • Social media – Run campaigns and post content across all social channels. Track mentions and relevant content that engage audiences the most.

Pricing

SharpSpring offers several pricing plans based on the number of contacts.

  • 1000 contacts - $449/ month
  • 10000 contacts - $999/ month
  • 20000 contacts - $1449/ month
  • Agency & Enterprise – Contact the company for pricing details.

22. Nimble

Nimble is a simple and easy-to-use CRM software and works with Office and GSuite.It automatically combines contacts, appointments, communication histories, email boxes – all in one central place.The tool also works with social channels like LinkedIn to track sales activities, merge contacts, and streamline the sales process.

Features

  • CRM – Get up-to-date lead data, track lead activities and automatically sync your database with latest info.
  • Marketing and outreach – Get features like email tracking, templated emails, and segmentation under marketing and outreach.
  • Manage customers and leads – Bring all lead and customer contacts at one place, enrich data, schedule tasks, meetings, and access all information from a single dashboard.
  • Works as browser extension. Also, the tool works with Outlook and Gmail.

Pricing

The platform offers a 14-day free trial and two pricing plans.

  • Nimble Business Billed Annually - $19 / user/ month
  • Nimble Business Billed Monthly - $25/ user/ month

So, which Lead Generation Software is your Best Fit?

There are myriad options when it comes to B2B lead generation tools.All you need to do is create a list – ‘My lead generation tool must have these features’. Then pick the best one that fulfills your needs.Lead generation is was a pain 😁When you get your perfect B2B lead generation tool, you’ll see that prospecting is seamless and easy as a breeze with the right tool.Hope my list of lead generation software will help you find your perfect match. Ready to test all of the options?

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Author
Sayani Deb
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